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Pinterest Interaction Study quintly analyzed major brands on
Pinterest in Q3 2015
The study will help marketers to understand the distribution of interactions on Pinterest. It answers the questions which Pin-types are shared most frequently and which tend to receive the highest
engagement.
To make the study understandable, comparisons to other social networks, such as Facebook, Twitter and Instagram, are made.
Product 8%
Recipe 9%
Regular 55%
Article 27%
Place under 1%
Regular Pins are published most frequently Article Pins on the rise
@quintly
Marketers have different possibilities to post on Pinterest. This chart shows which types are published most frequently.
Regular and Article Pins are posted most frequently. Recipes, Products and Places seem to play a minor role.
Chart: Pin-types used by brands
Pin-Type Distribution
Data source: quintly analyzed a sample set of 220 Pinterest profiles including major brands; Data Period: Q3 2015
62
3329 28
12 104
Recipe Product Article Regular Place Movie App
@quintlyRecipes receive highest amount of Re-pins Pinterest can help businesses to amplify reach
It is important to know which Pin-types receive which kind of interactions most frequently.
This chart shows that especially recipes are shared (re-pinned) significantly more often than any other type.
Bar-Chart: Average number of Re-pins per Pin-Type
Data source: quintly analyzed a sample set of 220 Pinterest profiles including major brands; Data Period: Q3 2015
Check out your own Pinterest stats. Try quintly for free: quint.ly/start_free
Movie 6%
App 2%
Product 19%
Article 16%
Regular 16%
Recipe 35%
Place 7%
@quintlyRecipes and Products shared most frequently Tip: Thorough descriptions help to discover those Pins
Marketers might consider not to publish regular Pins most frequently but try to upload recipes and products to increase reach.
This shows how and why users are active on Pinterest - gathering information with the intention to purchase.
Chart: Re-pins per Pin-type visualized in percentages
Shares per
Pin-Type
Data source: quintly analyzed a sample set of 220 Pinterest profiles including major brands; Data Period: Q3 2015
8
76
5
3 3
1
Product Article Regular Recipe Place Movie App
@quintlySignificantly less likes than Re-pins Up to 8x more Re-pins than likes on an average Pin
On Pinterest users tend to share a lot more than liking posts. The average amount of likes on a Pin is a valuable information while setting up goals.
In contrast, Instagram is known for a significant amount of interactions on each post but it is not possible to share.
Bar-Chart: Average number of Likes per Pin.
Data source: quintly analyzed a sample set of 220 Pinterest profiles including major brands; Data Period: Q3 2015
@quintlyComparison to other networks Facebook posts receive highest amount of shares; Twitter leads to buzz; Pinterest increases long-term reach
The average Facebook page has more fans than followers on other networks. Thus, the reach is higher than on other networks and the amount of shares goes up.
Chart: Average number of shares per post
Note: The lifetime of a tweet is considered to be 25 minutes, on Pinterest more than three months.
120
3725
0
Data source: quintly analyzed a sample set of 220 Pinterest profiles including major brands; Data Period: Q3 2015
Check out your own Pinterest stats. Try quintly for free: quint.ly/start_free
Article Regular Recipe Place Product App
Likes 7 6 5 3 8 1
Comments 0.06 0.03 0.03 0.01 0.04 0.005
Repins 29 28 62 12 33 4
Interactions 37 35 67 15 41 5
Small amount of comments, numerous Re-pins Up to 93% of interactions are re-pins
@quintly
Data source: quintly analyzed a sample set of 220 Pinterest profiles including major brands; Data Period: Q3 2015
Table: Interactions per Pin-type
Happy Analyzing! Try quintly for free: quint.ly/start_free
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