pinnacle hotel

Pinnacle Hotel

Save More, See More Proposal by Empower Branding

Empower BrandingMeet the Team

Megan BarrAccount Manager

Brian GlassmanSenior Designer

Michael DonelsonMobile Developer

David GarciaCreative Director

Stephanie BloomSocial Strategist

• Creative Solutions and tools for rebranding

• Building brands and building trust

Our Values

Recognition and Awards

Success StoriesNotable Clients

Pinnacle HotelsA History of Excellence

• Comfort and Sustainability

• New strides in Global Market

Objectives for Rebranding• Expand and ensure brand standards across

a targeted international market• Target a younger, eco-conscious worldwide

business traveler• Utilize modern technologies to usher in a

new era of service excellence

International Effort

• How do we rebrand a well-known hotel chain with a new, international focus?

• New youthful, vibrant color scheme• Clean, sleek, modern typeface• Appeal to a new generation of young

business travelers, in the 25-40 age group

PromotionalBooklet

Promotional Booklet• Outline notable features

and amenities• PinnaclePOINTS™

Loyalty Programs

• Strategically placed at localtransportation centers

BillboardAd

Website

Forward-Thinking

• Beautiful, Flat Design

• Responsive Developmentto fit any device around the world

• Designed with Guest Service in Mind

User-First Functionality• Online Check-In/Check Out

• Online Guest Service

• International Language Options

• Register For and Track PinnaclePoints™

Mobile App

Key Features• Finding a Hotel

• Reserving a Room

• Sign into PinnaclePoints™

• See Promotions and Events

Digital Room Key• No more lost room key

• Save on use of plastic

• Cost-Effective

Social Media Campaign● Enable Social Sharing

● Facebook, Twitter and Foursquare

● Separate networks for global locations

● Provide information on hotel’s features, events and sustainability effort

Social Media Campaign

• Social Sharing matters in page views and in maintaining brand integrity

• Brands that enabled social sharing see an increase in web view of 12%

• Promote Brand/Sustainability

• Post photos toBoost Engagement

• Keep FollowersActive and Interested

Social Media Campaign

Social Media Campaign

• #whatwillyousee, #whatwillyousave• Open subject matter of posts, includes

cross-cultural as well as sustainable aspects of Pinnacle’s ideology

HydroStation™ andReusable Bottles

Pinnacle HydroStation™What Will You Save?

• Filtered water fountain for drinking

or refilling water bottles

• Why water?

Pinnacle HydroStation™What Will You Save?

Travel the World. Experience the SUMMIT™

-Full Service Bar

-Modern Design

-Beautiful Views

Save More. See More. Get More.

PREFERRED GOLD PLATINUM EXECUTIVE

With Enrollment+ 10,000

PinnaclePOINTS™

15 Stays or 30 Nightsor 75,000 lifetime

PinnaclePOINTS™

30 Stays or 60 Nightsor 200,000 lifetime

PinnaclePOINTS™

50 Stays or 100 Nightsor 500,000 lifetime

PinnaclePOINTS™

PinnaclePOINTS™ PinnaclePOINTS™ can be redeemed to get rewards, including drinks at SUMMIT™, discounted

stays, and even free nights.

Timeline of Deployment

Website Dev.

Native App Dev.

Social Media

Print Production

16 Weeks

12 Weeks

10 Weeks

8 Weeks

Budget Allocation

Print Creative/Materials35% of Total Budget

Digital Creative/Development25% of Total Budget

New Construction/Infrastructure40% of Total Budget