pilot survey analysis

Pilot survey

analysis

The first thing in which our

pilot study showed was that

the majority of people who

took part were female. This

showed us that our answers

were tailored more from a

female target audience,

which may show that

thriller films may have a

more female target

audience that first thought.

Our surveys question about what the

participant’s favourite genre of film

showed that the most popular genre

was comedy than closely followed by

both action and thriller. As result of

this we are going to add parts of

action to our final piece to be able to

better suit are target audience.

One of the main improvements

that the participants think the

survey needs to include is that if

they do not like thriller films then

there should be different question

for them to be answer. This will

therefore give us better research

as to why they dislike thriller and

so we can make are thriller

opening more appealing to them.

Another improvement to our survey

that the participants have commented

is to have more multiple choice

questions instead of lots of longer

written questions. The participants

also commented that they would want

more options for the multiple choice

questions to be able get more specific

information regarding things such as

what their favourite genre is.

My pilot research also showed that the

main age range who took part in the

survey was found to be aged between 16

and 21. This showed that in order to see

what our full target market thinks in the

survey we will need to try to encourage

more people between 21 and 30 to

complete the survey. So it is more

realistic data about our target audience.