pikkle social games japan
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1Pikkle KK
Japan’s leading social games publisher
Shimizu Building 4F, Shinjuku 8-14-18, Tokyo 160-0023, Japan
03-3360-2007 | http://pikkle.com | dc@pikkle.com
Three huge social game platforms:– All three have billing systems– OpenSocial (or opening soon!)
Half the population, twice the ARPU:Japan is as big as the US market!
2All the games in this presentation are the property of their respective owners
17,920
15,100 15,120
0
2,000
4,000
6,000
8,000
10,000
12,000
14,000
16,000
18,000
20,000
mixi モバゲー GREE
mixi モバゲー GREE
Japan total SNS audience
Mixi Mobile-Game-Town Gree
18M 15M 15M
(千人)
出典: 斉藤徹「mixi, モバゲー , iPhone徹底比較「どのアプリが一番儲かるか?」」 2009.12.01, http://blogs.itmedia.co.jp/saito/2009/12/mixiiphone-ee69.html株式会社ミクシィ、株式会社ディー・エヌ・エー、グリー株式会社決算短信より作成
3All the games in this presentation are the property of their respective owners
Pageviews: It’s a mobile world!
Mixi is 30% PC – monthly 4B mobile page-views. Everything else is mobile-only.
4,520
11,440
0
17,483
220
23,460
出典: 斉藤徹「mixi, モバゲー , iPhone徹底比較「どのアプリが一番儲かるか?」」 2009.12.01, http://blogs.itmedia.co.jp/saito/2009/12/mixiiphone-ee69.html株式会社ミクシィ、株式会社ディー・エヌ・エー、グリー株式会社決算短信より作成
mobile
PC
Pikkle KK 4
Summary: Japan’s main SNS Players
Mixi DeNA(mbga) Gree Facebook
Users 18M 15 M 16M 1M?OpenSocial Open Open Open-ing OpenSocialGraph Real Virtual Virtual RealARPU $0.65 $1.61 $1.87 ??
Before launch of games and appliBefore launch of games and appli
Cnet Japan Feb 05 2010
5Pikkle KK
DeveloperR&D PhaseJooJoo portal
Pikkle is Japan’s leading social game publisher
Social Game Publisher
Series ASeries A
Year 1 Year 2 Year 3 Year 4
Mixi investment
Mixi investment
Pikkle KK 6
Pikkle’s Social Game Enabling Platform
RASH: Mobile Flash Server RenderRASH: Mobile Flash Server Render
Facebook AdapterFacebook Adapter OpenSocialOpenSocial
Game
Game
FB billing API Mixi
DocomoKDDI
webmoney
Game: Trophies, Ranking, Leveling, Battles
Analytics: CVR, LTV, Billing CVR, A/B testing
Social: invitations, gifts, teams, feed management
Simulation engine
Collection + Trading
Common items: avatars
新規ゲーム仕組み
Game application
Game engines
Shared infrastructure
Billing API
battle rpg
Mobage town
7Pikkle KK
JooJoo: Social Game Portal
Social Entertainment Virtual GoodsGames
Social game portal•Raise pets with your friends•Non-realtime Battle games with other users•Paid gifts and other virtual items•Write blog articles to raise your in-game level•Your avatar shows up in games and also on your blog and home page
8Pikkle KK
Rhythm Star☆
Get together with your friends to form a dance group! Play mini-games to level up your character, and then compete in the arena dance battle!
9Pikkle KK
Pocket Aquarium☆
Special limited fish from around the country you can trade as Gifts with your friends. “Coupling” allows fish to have babies – try and create new rare fish!
10Pikkle KK
Communication channels on Mixi container
Feed: your fish is hungry!
Feed: your fish is hungry!
Friends List: your friend just came and cleaned
your tank!
Friends List: your friend just came and cleaned
your tank!
Application invitationsApplication invitations
A gift from your friend!A gift from your friend!
Community: come and look at my fish tank!
Community: come and look at my fish tank!
Mail: do you want to trade items?
Mail: do you want to trade items?
Blog post: Kumiko found a rare fish you can only get
in Hokkaido
Blog post: Kumiko found a rare fish you can only get
in Hokkaido
11Pikkle KK
Mobile specific features
Mobile specific viral channels and messaging APIs
Location-based functions Operator billing integration.Handset optimization
Pikkle KK 12
Operations: events, goods, user support
• In social games the post-launch service operation is a critical success factor. Pikkle has deep experience in running these services.
• Japanese users also expect a high-level of customer support.• We also know how to build activity in the fan communities around our games.
Hina Matsuri Halloween Christmas Easter eggs
“Girls Day” Japanese festival
Limited period virtual goods
Pikkle KK 13
Pikkle’s Virtual Goods merchandising expertise
• Consumables – food, energy, …
• Limited edition items• Mystery/Lucky items
– easter egg campaign• Shortcut items
– Save time by paying• Bundling
– Get special items only when you buy currency
• Dual currency systems
• Payment funnel metrics
14Pikkle KK
Low-friction Payment Flow with Mixi Points
If you don’t currently have any Mixi points, just enter a 4 digit PIN and the amount goes on your phone bill
Otherwise go straight to the mixi confirm screen.
Game provider can decide different pricing for items. Eg here we have 10 stars for 100 coins or 33 for 300
Mixi screen to confirm you want to hand over mixi points to this game provider
Success! And link back to the game
The conversion rate to paying customers is very high on Japan mobile social networks, due to the ease of instant mobile payments.
15Pikkle KK
AmebaAmeba
KDDIKDDI
GreeGree
Pikkle investors and partners
Pikkle’s 5 major investors are a who’s who of the japanese mobile social landscape. We are the largest single investment for Mixi’s app fund, and share a board member.We also have a joint-venture with Adways, japan’s largest offer-ad network.
Pikkle KK 16
Partner with Pikkle!
• Expert in Japanese and US social platforms– Can explain the differences and parallels to the west
• Unparalleled business network and access– Weekly meetings at Mixi, updates info on APIs
• Unique Mobile flash technology and know-how– Proprietary technology for mobile flash, many years know-how
• Mobile social R&D– Market-test mobile social apps to sell worldwide
• Cross-Cultural Team– bilingual developers, international culture + attitude
• New revenue stream– reduce your dependency on Facebook
Partner with us to launch in Asia!
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