pick your poison: practical tips to choose which social media is right for your firm

Pick Your Poison

Practical Tips to Select Which Social Media Is Right for Your Firm

Peter WinzigDirector of Marketing & Corporate Development

LMA Spring ‘13 WELTMAN, WEINBERG & REIS CO., LPA

10 Minutes

• My Firm & Social Media

• Research to Find Our Niche’

• Something You Can Use Back Home

Peter Winzig

Early Dial Up User

Weltman, Weinberg & Reis Co., LPA

• Nation’s Leading Creditors’ Rights Law Firm

America’s Leading Creditors’ Rights Law Firm

Legal Evolution

Legal EvolutionLegal

Collector

Understanding Debt Collection

Debtor

Collateral

Debtor

Collateral

Debtor

Our Clients

Search WWR

Social Media Dilemma

Guiding Data – Finding Your Place

• Facebook 1 Billion + users

• Twitter 120K tweets/second

• YouTube 800 million active users

• Instagram 500 million uploads daily

• Pintrest 90 minutes/month

• Google +1 5 billion times per day

Pick Your Poison

Strategic Tip #1 for LMA Marketing Directors

Conduct Firm Assessment

Social Media Leadership Skills

Ask Yourself - #1 Question

“How can I use social media to help my attorneys drive more revenue into

the firm?”

BUSINESS

SOCIAL

How Can I

ControlIt?

FREE TIP #1

When it comes to using Social Media

Don’t Be Stupid!

Business Facing vs. Consumer Facing

Business

Personal

E Publishing & SEO

Webinars & E Learning

Replevin 101An Introduction to the Replevin Practice

WW&R Back to School Webinar Series

Presented by:Amy Clum HolbrookJames WarmbrodtPamela J . Rearick

Date: September 8, 2011Time: 2:00 pm EST

Video & Webcasting

Blogging (recent meeting)

“Who’s gonna write this month’s blog post???”

Social Media Maturity Model

Reality Check

Conduct Attorney Assessment

Marketing, Sales & Social Media

Attorney Assessment Tool

My Guys

Are You Active On Social Media???

“I don’t know what special media is, I don’t have a cell phone & I

don’t drink bottled water”

And the Other Extreme ……

“I love social media – in fact, after I finish tonight’s national podcast from my

basement computer studio, I’m making firm logo’d drink coasters

on my new 3D printer …

– want some?”

Now We’re Cookin’

My Favorite

“Just get me on

My Face!”

Meet With Management

“Don’t ask me, just give me my social

media plan?”

“I am a Super Lawyerand you have

failed me”

“You need to listen more to what I need”

“I knew you were coming”

Attorneys

MARKETING RESEARCH

“I Love Me” Marketing

I’m awesome!!!

Social Media & ME

Twitter Hey, look at me, I go to court sometimes

Facebook Please like me – I’m a litigation attorney

FourSquare This is where I win & beat other lawyers

Instagram This is my attorney headshot – and I’m smiling

YouTube Here’s me getting my diploma in law school

LinkedIn I’m very smart, highly skilled and a Super Lawyer

Pinterest Here’s my soup recipe – I’m best at this too!

Klout I’m an important, influential lawyer – call me!

Google Search my name and read my great articles

Reality Usage Theory

Business Analyst Support

FREE TIP #2 - Hairline Usage Study

fx = ex x dg/ hairline = usage indicator

User Research

Assessment & Research Findings

• Exploding social media environment• Social media efforts need to improve to be competitive• Inconsistent attorney adoption• Willingness by attorneys to learn• Business connections are better fit to reach our clients• Age is indicator to acceptance, but not perfect indicator• SEO results show strength in publishing efforts• Need for structured program within firm

Accelerate Success with a Training Partner

Teach It Yourself???

LMA 2012 - Mr. David Adams

Situation Analysis

CHALLENGES:

- Improve communications mix

- Fragmented user experience

- Multiple office locations (11)

- Busy, active attorneys – tough to schedule

- Need presence across more social channels

- Need “Basics” to “Full User” training

- Limited funding restricts full scale approach

LMA ‘13 Example

Revenue Wise Approach

• Written Just for Lawyers (Debt Collection spin)• Based on RWI Business Development Competencies• Uses Latest LinkedIn Best Practices • “Only What You Need” Learning Approach• Proven to Work & Beneficial to All Lawyers • Lawyers Complete Real Work in Class • Stealth Method of Building a Personal Brand

Brand - Meet - Nurture - Convert

Step One – Survey Monkey Attorney Survey

Step Two – Attorney User Sort

Strong, Active Users ------------- Weak, Afraid Non-Users

Linked In Goals

• More powerful Profiles to improve SEO• Improve reach with deeper connections • Easily find target companies through connections • Generate introductions to new targeted clients• Nurture relationships until a need arises• Convert introductions to new clients• Raise visibility & brand awareness • Supply valuable content to personal network

Remember - #1 Question

“How can I use social media to help my attorneys drive more revenue into

the firm?”

Webinar Training Sessions

Session One Profile Development & Basic Navigation

Session Two Posting Profile & Adding Connections

Session Three Advanced Search & Client Development

Search

“Collection Litigation Attorney”

Thank You

& Enjoy LMA

pick your poison: practical tips to choose which social media is right for your firm

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