p&g procter & gamble harvard case study: marketing capabilities

CONTENT

COMPANY FACTS

P&G BACKGRO

UNDISSUES

MARKETING AT P&G

INFERENCE

Company’s Timeline

FACTS.GLOBAL LEADER IN CONSUMER GOODS.

MORE THAN A DOZEN BILLION DOLLAR BRANDS.

THE FIRST COMPANY TO ADVERTISE DIRECTLY TO CONSUMER.

WORLD’S LARGEST INANCIAL COMMITMENT TO MARKETING AND ADVERTISING.

Promotional Budget

8.68 BILLION ADVERTISING BUDGET (2010)78.94 BILLION SALES HIT(2010)

12.74 BILLION -NET SALES(2010)186.63 BILLION- MARKET CAPITALISATION

Vision statement• Who we are• What we value

Strategy• What we want to become

Goals & Objective• How we gauge our degree of success

HEALTH CARE

Segmented Market

EXPANSION THROUGH ACQUISITIONS

P&G MARKETING STRATEGYBUILDING

CUSTOMER RELATIONSHIP MANAGEMENT(CRM)

CONSTANT INNOVATION

BRAND MANAGER SYSTEM

SATISFY THE CUSTOMER IN A SUPERIOR WAY TO WIN OVER THE COMPETITION AND ACHIEVE LEADING POSITION IN THE MARKET

ORGANISE QUALITATIVE CONSUMER TESTING AND RUN MONTHLY EVALUATIONS OF NEW PRODUCT LAUNCH.

Customer relationship managementPURPOSE : ENABLES ORGANISATIONS TO GAIN

ADVANTAGE OVER IT’S COMPETITORS.

FOCUS : CREATING VALUE FOR THE CUSTOMER AND THE COMPANY OVER THE LONG TERM.

CRM AND RETAINING CUSTOMERS ARE IMPORTANT FOR CORPORATE PERFORMANCE

ADVERTISING

P&G reconsidered its advertising strategies to better meet the company: global market and consumers

Celebrity Endorsement

Event Sponsorship

Designing & Innovation

Customer Centric Marketing Approach

Return on market investments (ROMI)

MARKETING STRATERGIES

SOCIAL MEDIA MARKETING

INFERENCE

P&G is a company with a strong R&D and consumer research ,high quality performance , powerful innovation ,evolving marketing strategy ,strong marketing talent and strong commitment on media spending budget.

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