personalization of dtv content via interactivity alexandre klementiev intel’s architecture labs

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Personalization of DTV Content via Interactivity

Alexandre KlementievIntel’s Architecture Labs

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Context

Intel involved in interactive TV technologies: ATVEF, Intercast, involvement with standards, etc. e.g. collaboration with PBS: The Greeks, F.L.W.

Taking advantage of the data capability of the DTV transport multiplex.

Package Delivery System – an end-to-end system for packaged content delivery over digital broadcast networks. From content creation, scheduling, and broadcasting to reception,

and filtering based on a user profile. Enables applications such as digital interactive magazines,

software distribution, MP3 music distribution, personalized news, weather, sports, etc

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Example Application: Digital Magazines

Example Launch Digital Magazine - An end user experience crafted around entertainment content: Music, Movies, Fashion, Games & related advertisements.

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What is a Package?

Package is a logical grouping of media files with associated metadata about the content. Package = Content + Metadata Metadata interchange format is XML-based

Package is independent of network and transmission mechanisms and policies.

Metadata

+

ContentPackageElement

PackageElementMetadata

PackageMetadata

Package

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Delivery NetworkFrom CP to HE

Delivery NetworkHE to Home

Live/Time-ShiftedDelivery

Live/Time-ShiftedDelivery

ScheduledDelivery

Scheduled Reception

Package Delivery SystemDeployment View

zClient System(Consumer's Home)

Network Device Stack

Application

Package Delivery System

Client Subsystem

PackageReceptionSubsystem

Package Cache

TCP/IP Stack

IP Multicast Data

Content Provider System(s)Content Provider Facility

PackageGeneration Playlist

Composition

Package/Playlist Cache

process/machineboundary

Head End System(s)(Bandwidth Provider's Facility)

PlaylistScheduling

TransmissionExecution

Package/Playlist/Transmission Cache

process/machineboundary

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