personal branding through blog

By Diana Rikasari © July 2010

My Top 10 Tips:

Personal BrandingThrough Blog

BLOG. 1.

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Blog (a contraction of the term "web log") is a type of website, usually maintained by an individual with

regular entries of commentary, descriptions of events, or other material such as graphics or video.

Source: Wikipedia

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Blog is a way to create the

perception you want people to have about you,

worldwide, at no cost.

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You = BrandYour blog is a means of personal branding.

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?D

IAN

A RI

KASA

RI. 2

010.

HO

W

Who

• Introduce yourself

• Use a strong, distinctive name

• Give readers the feeling what kind of person you are

1.

?areyou

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• Define the purpose of your blog

• Establish an objective

• How will your blog benefit your readers?

2.

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Whatdo you want?

• Content is king!

• Have knowledge on what you’re talking about

• Relate your content to the current

Know

you

r

core

3.

competency

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Know your

• Create a relevant ambience

• Control your use of language

• Customize your layout

4.

audience

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Add a

• Provide personal opinions

• Put a picture of yourself

• Inject jargons that is so “you”

• Insert humor

5.

personal touch

LOL

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Create positive vibe6.

Because people want to be happy & inspired

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Cultivate

• Use stories - ours and theirs

• Let them have their say

• Build trust

7.

Thanks!

interactionWhat do

you think?

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Often use words that people usually google up

when searching for a topic you’re blogging

about

10.

Keywords are key.8.

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Ensure easy access9.

• Share your blog link in other social media applications

• Use friendly layouts that can be opened through computers, laptop and smartphones

• Have your own business card!

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consistent!

10.

Be• Stick with your purpose and objective

• Blog frequently because people like the idea of having something to consume regularly

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Happy blogging!

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