personal branding

Leigh George Vice President, Strategist | Social@Ogilvy

Personal Branding

AWC-DCFebruary 2014

@leighgeorge

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Why should I invest in influence?

Why is personal branding important?

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What is your brand?

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Who do you want to connect with?

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Does your use of social media support your brand and the people you’re trying to reach?

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Identifying your unique value

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Be realistic about the commitment you can make

How much time can you spend?

How many platforms can you manage and offer value?

What types of content can you create and share?

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What are the platforms that best support your brand value?

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Adapting your content for each platform

FACEBOOK

TWITTER

LINKEDIN

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Get mileage out of thought leadership

ARTICLES/BLOG POSTS PRESENTATIONS

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Create a sense of personality with visual content

SLIDESHAREINFOGRAPHICS

PHOTOS/VIDEOS

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• Identify your unique promise of value and who you’re trying to reach

• Determine how you can use social media to promote your value to those people

• Be realistic

• Create the right kind of content for your audiences and the platforms they’re on

• Maximize your thought leadership

Don’t forget

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Connect with me

Leigh George, PhDVice PresidentSocial@Ogilvy

Email:leigh.george@ogilvy.com

Twitter:@leighgeorge

LinkedIn:linkedin.com/in/leighgeorge