performance report: mentors & entrepreneurs workshop
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Performance Report:
Mentors & Entrepreneurs Workshop
November 18-19, 2014
Mexico City
FEDERAL GRANT NUMBER: SMX53014GR200
SUMMARY OF ACTIVITIES:
With over 90 participants1 from academic institutions, technology transfer offices (TTO),
investment funds and government institutions, a workshop for Researchers, Mentors and Entrepreneurs
was held at the Business School EBC (Escuela Bancaria y Comercial) in Mexico City, on November 18 and
19, as a preliminary activity of the Pilot I-Corps program to be launched in the same country with support
of the National Science Foundation.
The aim of the workshop was to familiarize participants with the I-Corps program, which supports teams of
researchers, entrepreneurs and mentors who work collaboratively to validate business models that
promote commercialization of projects and technologies created in the academic field, which eventually
can result in the creation of new businesses or startups.
To reduce the risk associated with forming a new company, the I-Corps program uses tools like Customer
Discovery, the Lean Start-up and the Canvas Business Model, which make it easy for teams to receive
feedback on the problems of their future customers and allow them to generate a value proposition with
great chances of market success.
This workshop was made possible through collaboration between the U.S.-Mexico Foundation for Science
(FUMEC), and UP Latam (Mexico desk, owners of the Startup Weekend brand), and involved speakers like
Dr. Rathindra “Babu” DasGupta, Program Director of I-Corps at the National Science Foundation; and
Edmund Pendleton, Mike Abbott and Dan Kunitz, instructors of the I-Corps program at the DC I-Corps Node
in the United States.
1 Please refer to the full list of participants in the attached documents.
"I-Corps is an educational and mentoring program, aimed at those who develop research and technology, and serves to help them acquire sensitivity and identify business opportunities that can lead to the formation of new businesses based on knowledge" Dr. Babu DasGupta, Program Director of I-Corps at NSF.
Another objective of this workshop was to promote meetings between mentors, researchers and
entrepreneurs, in order to form potential teams for the pilot program to be held in the first half of 2015.
These teams will be in the program for seven weeks (starting in March, 2015), and will have to complete at
least one hundred interviews with potential customers to better understand their needs and whether their
research has commercial potential to justify the creation of a new company.
During the training, participants simulated the formation of teams and played the roles of Principal
Investigator, Entrepreneurial Lead and Mentor. Then they exposed to the trainers their business models
and a value proposition for their potential consumers to understand how the value proposition is different
from the features of the product or service (at problem does it solve for the final user or customer?)2.
2 Please refer to the complete programa for the workshop in the attached documents
At the end of day one, a networking
event was held attended by the Ambassador of the United States in Mexico, Anthony Wayne, who said that the I-Corps program is implemented in Mexico thanks to the U.S. Department of State and the United States’ interest promoting and strengthening innovation through entrepreneurship and technology.
The implementation in Mexico of the I-Corps program is one of the initiatives of the Subcommittee
for Technology Commercialization of the Mexico-US Entrepreneurship and Innovation Council (MUSEIC)
and it is possible thanks to the collaboration between the U.S. Embassy in Mexico, the Mexican National
Institute for Entrepreneurship (INADEM), the Mexican National Council for Science and Technology
(CONACYT) and the US-Mexico Foundation for Science (FUMEC).
ATTACHMENTS
1. Program of the Workshop
2. Speakers’ Profiles
3. List of Participants
4. Links of interest
ATTACHMENT 1: PROGRAM OF THE WORKSHOP
Day 1 – Tuesday, November 18th
08:30 Registration of participants
09:00 Welcome and Overview of the I-Corps Pilot Program in Mexico: Claire Barnouin, FUMEC
09:15 Presentation of NSF I-Corps Program: Babu DasGupta, NSF
10:00 Introduction to I-Corps (Lean Startup) Methodology – part 1: Edmund Pendleton, DC I-Corps
10:45 Coffee-break & Networking
11:15 Teams pairing up: identification of PI-EL-Mentors for exercises
11:30 Team work: draft Business Model Canvas of R&D projects
12:00 Participatory session: mock mentoring exercises with speakers based on the BMC
12:45 The Roles of the Mentor, the PI and the EL in I-Corps: Babu DasGupta, NSF
13:30 Lunch & Networking
15:00 Presentation of the National Mentors Network Initiative: INADEM
15:15 How to build and maintain a mentor’s network? Dan Kunitz, DC I-Corps
15:45 Q&A Panel: All presenters
16:30 Pitch Fire: voluntary presentation of R&D projects from (2-3 min each): researchers
17:00 Mixer event: hosted with the U.S. Embassy in Mexico
19:00 End of day 1
Day 2 – Wednesday, November 19th
09:00 Welcome and Goals of Day 2: Claire Barnouin, FUMEC
09:15 Introduction to I-Corps (Lean Startup) Methodology – part 2: Edmund Pendleton, DC I-Corps
10:00 Storytelling: how to prep for customer interviewing: Mike Abbott, DC I-Corps
10:45 Coffee-break & Networking
11:15 Ice-breaker activity: UP Latam
11:30 “Speed dating”: Goal: build potential teams for the 2015 I-Corps pilot (PI-EL-MENTOR)
12:30 Participatory session: Simulation of interviews with potential customers
13:30 Lunch & Networking
15:00 Motivational Speech: a Mexican success story in tech commercialization
15:45 What comes after I-Corps? Panel with all speakers
16:30 Presentation of the Startup Weekend “I-Corps Edition”: Gustavo, UPLatam & Claire, FUMEC
17:00 End of day 2
ATTACHMENT 2: SPEAKERS’ PROFILES
Rathindra “Babu” DasGupta, I-Corps Program Director, NSF
Dr. DasGupta joined the National Science Foundation (NSF) in June 2006 and is currently the lead program director for the Innovation Corps (I-Corps) program. Before joining NSF, Dr. DasGupta was the chief scientist for CONTECH Division, SPX Corporation. Dr. DasGupta was also the technical director at Meta Mold Division, Amcast Industrial Corporation. Prior to joining the industry, Dr. DasGupta held various professorships at the Milwaukee School of Engineering, UW-Madison, UW-Milwaukee, and Western Michigan University.
Dr. DasGupta has received multiple awards and honors including the Raymond D. Peters Endowed Professorship in Materials Science (1987-1990) at the Milwaukee School of Engineering, Inland Steel Ryerson Outstanding Undergraduate Teacher (1985) at the Milwaukee School of Engineering, Herman Doehler Award (2000) from the North American Die Casting Association, Innovation Award at CONTECH (1997), and the ASM-IIM Visiting Lecturer to India in 2000. Dr. DasGupta has published numerous papers, has presented at various international and domestic conferences, and has five patents to his credit.
Edmund Pendleton, Director, DC I-Corps
Edmund Pendleton is the Director of the DC I-Corps program, which is an NSF-sponsored collaboration between Virginia Tech, George Washington University, and the University of Maryland. He also serves as the Director of the VentureAccelerator in the Maryland Technology Enterprise Institute (Mtech) at the University of Maryland. He is a certified NSF I-Corps instructor and serves as the lead for the national and regional teaching teams. Edmund is also a technology entrepreneur, angel investor, and
startup mentor. He is an Adjunct Professor of Innovation and Entrepreneurship at the
McDonough School of Business at Georgetown University, and serves as a Board Member of
the Investment Advisory Board at the Center for Innovative Technology in Virginia. He earned
an S.M. in Management from the Sloan School of Management at MIT, and an S.M. in Civil
Engineering from MIT. He also holds a B.S. in Physics & Mathematics from the College of
William and Mary, and served as a Rotary Foundation Scholar in New Zealand.
Dan Kunitz, Director, DC I-Corps Accelerator
Dan es un emprendedor y especialista en medios y tecnología que se ha involucrado en la creación y administración de varias startups exitosas en el sector de medios digitales. Dan estuvo en el equipo fundador de Politico.com, donde fungía como Director Editorial y Editor Asociado. Como director de la Aceleradora DC I-Corps Dan asesora y apoya a todas las empresas tecnológicas de reciente creación patrocinadas por el programa DC I-Corps que imparte la Universidad de Maryland, la Universidad de Washington, la Universidad Virginia Tech, y la Universidad John Hopkins.
Además de trabajar con muchos proyectos que se originan en laboratorios universitarios, Dan es mentor de un número creciente de equipos de las iniciativas Federal Labs y de incubadoras dentro de la región de Washington. Dan también es Presidente del programa AccelerateDC del Washington DC Economic Partnership's, donde maneja una red de mentores de ejecutivos y fundadores de startups tecnológicas. Dan tiene una licenciatura de la Universidad de Wesleyan y un MBA en Negocios Internacionales de la Ecole des Ponts.
Mike Abbott, President and CEO, Adaptive Technologies
Mike es un emprendedor experimentado y desarrollador de productos con una amplia gama de conocimientos. En los últimos 20 años, Mike ha sido socio de cuatro compañías exitosas de desarrollo de producto y ha servido como consultor ejecutivo en desarrollo de producto, transferencia de tecnología y manufactura para varias otras empresas. Su experiencia en diseño de nuevos productos va desde productos sencillos de consumo a sistemas complejos para la industria médica, de defensa, de consumo y de manufactura pesada.
ATTACHMENT 3: LIST OF PARTICIPANTS
Name and Last name Institution Role
1 Ada Solares INADEM Ponente
2 Adrián Salcido Harweb Líder emprendedor
3 Alejandro Guzmán GoNet Líder emprendedor
4 ANA CRISTINA DE LA PEÑA OSORIO
NeuroCrowd Líder emprendedor
5 ANDREA PAOLA DORADO DÍAZ
UNAM Instructor adjunto
6 Antonio Juárez UNAM Investigador principal
7 ARACELI TORRES UAEM Instructor adjunto
8 Armando Gonzalez Innovation3 Mentor
9 Babu DasGupta NSF Ponente
10 Braulio Victor Rodriguez Molina
UNAM - Instituto de Quimica Investigador principal
11 Carlos Alberto Martínez Cortés
FUMEC Mentor
12 Carlos Ehrenzweig ZWEIGTECH Instructor adjunto
13 Cecilia Raya Soto IPN - Centro de Incubación de Empresas de Base Tecnológica
Instructor adjunto
14 Cesar Briones Actum Líder emprendedor
15 Claire Barnouin FUMEC Organizador
16 CLAUDIA ARELI VILLEGAS GoNet Líder emprendedor
17 CLAUDIA MARIANA ROJAS MARTINEZ
ANGEL VENTURES MÉXICO Mentor
18 Cuauhtémoc León IPN Mentor
19 Dan Kunitz DC I-Corps Ponente
20 Daniel Rocha Embajada Estados Unidos en México Organizador
21 Diana Meza Moctezuma Everbots Líder emprendedor
22 Diego De la Sancha Hernández-González
UNAM - Centro de Negocios e Ingenieria Industrial, Facultad de Ingenieria
Líder emprendedor
23 EDGAR IVAN NAJERA MORALES
UAEM Mentor
24 Edmund Pendleton DC I-Corps Ponente
25 Eduardo Valdez Fundación Universidad Autónoma Chapingo
Instructor adjunto
26 Erika Sánchez FUMEC Organizador
27 Eugenia del Socorro López Lira Rocha
Grupo Efficiencia Líder emprendedor
28 Eva Ramón Gallegos* IPN
29 Fernando Espinosa Netmedical Ponente
30 Fernando Fabian Hernandez Hernandez
Higia innovation Líder emprendedor
31 Florencio Lugo GoNet Instructor adjunto
32 Francisco Gavi Reyes* IPN
33 GERARDO ENRIQUE GORDILLO
CENTRO DE INVESTIGACION INNPROTEC S DE RL
Investigador principal
34 Gloria De la Cruz UNAM Mentor
35 Gloria Mina FUMEC Organizador
36 Guadalupe Elizabeth Zermeño
UAEM Líder emprendedor
37 Guillermo Fernández de la Garza
FUMEC Organizador
38 Gustavo Adolfo López-Corona
Escuela Bancaria y Comercial, S.C. Líder emprendedor
39 Gustavo Álvarez Moreno UpLatam Organizador
40 Gustavo I Cadena UNAM - Instituto de Ingeniería Mentor
41 Hector Arturo Alvarado Oficina Mexicana de Transferencia de Tecnología e Innovación SA de CV
Instructor adjunto
42 Hernando Ortega UNAM - IIMAS Investigador principal
43 Isabel Olalde UNAM/Morelos otro
44 ISAURO GUZMAN CORTEZ iBIO Investigador principal
45 Ivan Zavala FUMEC Mentor
46 IVONNE SIGLER SIP-INNOVATION S.C. Mentor
47 Jacqueline Ramírez Guzmán
Ecopil Arte Crea Conciencia A.C. Líder emprendedor
48 Jesus Cervantes Herrera Concreto Poliamidico UNIMEZ, S. A. de C. V.
Investigador principal
49 Jesús E. Vera Iñiguez UAM Otro
50 JESÚS SANTA OLALLA TAPIA
UAEM - Facultad de Medicina Investigador principal
51 Jesus Valdes-Martinez UNAM Otro
52 Jonathan Pinzón GreenMomentum Mentor
53 Jorge Alberto Reyes UAEM Investigador principal
54 JORGE EFRAIN CABALLERO MARTÍNEZ
SIP-INNOVATION S.C. Mentor
55 Jorge Ivan Espadas Espinosa
Blue Ocean Mentor
56 Jorge López FUMEC Organizador
57 José Gerardo Vera Dimas UAEM - CIICAP Líder emprendedor
58 Juan Alberto González Piñón*
CIEBT
59 Juan Martínez Romero Universidad Autónoma Chapingo Líder emprendedor
60 Laura Grecia Fuentes Ponce
Proyecto Alicia Líder emprendedor
61 Luis Alain Zúñiga Hernández
Ecopil Arte Crea Conciencia A.C. Líder emprendedor
62 Luis Alfredo Sánchez López
Everbots Líder emprendedor
63 LUIS ALONSO GONZÁLEZ AGUIRRE
INNOVAUNAM Instructor adjunto
64 Luisa Salgado EBC Organizador
65 Manuel Alejandro Montes Garcia
IPN - Centro de Incubación de Empresas de Base Tecnológica
Instructor adjunto
66 Margarita Tecpoyotl Torres
UAEM Investigador principal
67 María de los Angeles Aguiñaga Villaseñor
Instituto Tecnológico de Querétaro Investigador principal
68 Maricela del Villar Polyamides at Concrete Ltd. Líder emprendedor
69 MARTHA-LAURA LOPEZ-ORUE
SIP-INNOVATION S.C. Mentor
70 Mathieu Hautefeuille UNAM Investigador principal
71 MAYRA MORAN UAEM Otro
72 Michel Marfil Rivero Tecnología Renovable de México (Oficina de Transferencia de Tecnología y Conocimiento)
Líder emprendedor
73 Miguel MONTES Universidad Autónoma Chapingo Líder emprendedor
74 Mike Abbott DC I-Corps Ponente
75 Monica Velasco Centro Geo Investigador principal
76 Oscar Rivera Harweb Líder emprendedor
77 Pablo Prieto EBC Organizador
78 Pablo Valdez Embajada Estados Unidos en México Organizador
79 Pedro Hugo Alcalá López Consultanos MX, S.A. de C.V. Mentor
80 Pedro López Sela Fomento Geek Mentor
81 Rafaela Blanca Silva López UAM Instructor adjunto
82 RAMON BACRE Biotecnología Mexicana Líder emprendedor
83 Raphael O. Aguilar RAQ Negocios Mentor
84 Raúl Viúrquez UNAM Líder emprendedor
85 Ricardo Henkel-Huerta LAMPE Líder emprendedor
86 Ricardo Henkel-Reyes Secretaría de Educación del Estado de México
Mentor
87 Ricardo Niño de Rivera Barrón
Everbots Líder emprendedor
88 Rocío Bernal Mujer Emprende Líder emprendedor
89 Rosario Taracena FUMEC Organizador
90 Salvador de León UAM - Azcapotzalco Otro
91 SAMUEL ALEJANDRO SARRACINO
INNOVAUNAM Instructor adjunto
92 Socorro Smith Montes Aceleradora de Empresas ITESM- CEM
Instructor adjunto
93 Uziel Mejia Mendoza CENTRO DE INVESTIGACIÓN EN INGENIERÍA Y CIENCIAS APLICADAS
Líder emprendedor
94 VICTOR MANUEL COLLANTES VAZQUEZ
UAM Líder emprendedor
95 Victoria Eugenia Manzano Corona
Escuela Bancaria y Comercial, S.C. Líder emprendedor
96 VLADIMIR PEDRAZA BECERRIL
PMS LATAM Líder emprendedor
97 Yereli Fonseca Mujer Emprende Líder emprendedor
98 Yolanda Aguirre Fuentes UNAM - Instituto de Química Líder emprendedor
ATTACHMENT 4: LINKS OF INTEREST
Speakers’ presentations (Dropbox):
https://www.dropbox.com/sh/bsulmnfb7xuclz3/AAC3klydljbJsUapscOI2Mcma?dl=0
Picture Album of the workshop (Flikr):
https://www.flickr.com/photos/54678820@N06/sets/72157648973441279
The NSF I-Corps Program:
http://www.nsf.gov/news/special_reports/i-corps/
FUMEC’s I-Corps Pilot Program related articles:
http://fumec.org/v6/index.php?option=com_content&view=category&layout=blog&id=123&Itemid=577
&lang=en
The State Department’s webpage on MUSEIC:
http://www.state.gov/e/eb/cba/entrepreneurship/museic/
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