perceptual map

Ma.  Fernanda  Blanco    Global  Enteprises  

High Quality

Low Quality

High Price Low Price

Retail Brands (Clothing)

Ma.  Fernanda  Blanco  Global  Enteprises  

In  the  perceptual  map  we  can  analyze  how  different  brands  that  sell  a  similar  product  and  positioned  in  the  range  of  price  vs.  quality.  The  brands  I  chose  are  well  known  brands  in  the  retail  world.  Some  people  think  that  the  more  expensive  the  clothes  they  are  given  a  better  quality  but  this  isn’t  always  the  case.    High  Quality-­‐High  Price:  True  Religion  jeans;  you  can  buy  a  pair  of  this  jeans  for  approximately  400  USD  but  they  last  you  for  years  and  years.    High  Quality-­‐Low  Price:  Such  brands  such  as  Abercrombie,  Gap,  Hollister  are  nice  cothes  they  can  last  you  about  a  year  an  they  are  not  expensive.    Low  Quality-­‐High  Price:      Low  Quality-­‐Low  Price:  Forever  21,  H&M  and  Zara  are  in  this  category  because  even  they  carry  nice  clothes  just  after  a  few  washes  they  began  to  fade  in  color  or  something  like  that.