pentland bejing-8-14a

wearables,social physics and big data

what you do, not what you sayProf. Alex Pentland, MIT

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Outline

Wearables and Big Data 可穿戴设备和大数据

Understanding Human Behavior 理解人类行为

Social Physics 社会物理学 Privacy and Security 隐私和安全

Internet of Things

the cyborg collective人机系统产品

Copyright alex pentland 2013 all rights reserved1994 1996

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Pentland Project 1995

Smart Business Clothes – Motorola, Toshiba, etc

wearables everywhere

Part Iunderstanding

human life

autonomic thalamic attention mirror neurons cerebellar motor

ACTIVITY INFLUENCE 生物学拟态 CONSISTENCY连贯性

INTEREST ATTENTION 共鸣 EMPATHY

wearables show healthACTION

Honest signals CAUSE response in others

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Not Engaged

Engaged

Low DynamismHalting Speech Pattern

High Dynamism高活力Balanced and Fluid Interaction Pattern

Lots of SpeechHigh Flow

High Overlap

COGITOhealth measurements

Low Flow

Little Speech

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Ginger.io80http://www.36kr.com/p/176288.html% accuracy classification

An innovation that will save our health system Todd Park, US CTO

Financial Data

shopping behaviortemporal patterns in 10^8 credit card records

Krumme, PentlandCopyright alex pentland 2012 all rights reserved

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crowdsourced safety, routing

Where is emergency braking right now?

city patterns

Luxury Stores

Extra Police

Improve Pubic Health

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marketing

the real social graph

*

Call Network

Proximity Network

Facebook Network

Co-location Network

Copyright alex pentland 2012, all rights reserved

leveraging idea flow

Monjoye, Pan, Aharony, Pentland

X 5 app downloadsX13 data plan purchase

idea flow in the real worldDiabetes

Bad Credit

Red Dresse

s

connect twitter to the real world

government

crime prediction

Copyright alex pentland 2014 all rights reserved

influenza transmission

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Orange contributed the 1st Data Commons90 Research teams from around the world

10% reduction in commute time, 20% reduction in infectious disease

Part IISocial Physics

socioscopes

idea machines

IDEA FLOW = COLLECTIVE INTELLIGENCEScience, 2012Copyright 2013 Alex Pentland all rights reserved

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improving idea flow in distance meetings’

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idea flow in companies

Harvard Business Review Paper of the Year 2012

Changing pattern of social ties improves productivity, innovation

ENGAGEMENTLEARNING HABITS

EXPLORATIONLEARNING `FACTS’

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BAC Call Center Productivity Study

Average Call Handle Time

Engagem

ent:f Face-to-Face N

etwork

Productivity correlated with group engagement

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Changing coffee breakstructure produced:

30% increase engagement20% decrease stress

$15M / year savingsCopyright alex pentland 2013 all rights reserved

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shopping connectionstemporal patterns in 10^8 credit card records

Krumme, PentlandCopyright alex pentland 2012 all rights reserved

Two types of changes:ImprovementCuriosity

EXPLORATION

ENGAGEMENT

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idea flow on social networks

ENGAGEMENT

EXPLORATION

Changing pattern of social ties improves performanceAthena Wisdom

better idea flow = smarter society

Athena Wisdom

city science

cities and idea flow

Engagement:Dense of sharing of informationwithin group

Exploration: Harvesting New Ideas outside of group

Copyright alex pentland 2012 all rights reserved

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idea flow and innovationGDP PATENTS STARTUP

S

u.s. states

Nature Communications 2013

pattern of idea flow predicts wealth

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pattern of idea flow predicts poverty

Estimated MPI0.50.40.30.2

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harmony

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economics 1.0

economics 2.0

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social network incentives

$

social network incentives

social network incentives40th Anniversary of the Internet Grand Challenge

Pickard, Pan, Rahwan,Cebrian,Madan,Crane,PentlandCopyright alex pentland 2012

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Part IIIPrivacy and Security

Personal Data is the fuelthat drives smart cities

and new services…

But who can we trust with this data?

DavosPersonal Data

What is the discussion?

High tea, 10 Downing Street

Copyright 2013 Alex Pentland All Rights Reserved

Traditional Systemsdata controlled by traditional rights and obligations

People SystemsControl of Information:

Traditional Rights and Obligations

Current Systemsdigital data `short circuits’ traditional rights and obligations

People Systems

PersonalData

Computers

sensors control

Control of Information:Traditional Rights

and Obligations

Short Circuit ofTraditional Rights and Obligations

Result: leaking data, data in silos

Trust Networkscontrol of data: rights to possession, and disposal

People Systems

PersonalData

Computers

sensors control

Control of Information:Traditional Rights

and Obligations

Matching Rights and Obligations

Result: Now Personal Data is a Personal Asset

better data sharingNotification, Informed Consent, Auditing, Retraction

trust networks:

Trust Networkslike the SWIFT inter-bank network

YOUServiceProvider

Personal Information Questions and Answers

Legal `Shadow’ enforces rights and obligations

Model Legal Agreement at http://idcubed.org

Distributed Systems

This failure originated from two practices that we need to reverse. There was an enormous amount of information concentrated in one place, and second, no individual should be given the kind of access Mr. Snowden had.

Ashton B. Carter, the deputy secretary of defense http://www.nytimes.com/2013/08/04/sunday-review

23/4/13

Open Personal Data Store (OpenPDS)One access point for all your personal dataOpenIDConnect, Trust Network technologies. Share answers, not raw data

`best of class’ vendor: You.tc

Supported by Kerberos Consortium as

international standard for personal data.54

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Sample Apps and Services

Show Me My World

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Change the risk-reward ratio for sharing

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Sample Apps and Services

Show Me My World Improve My Health and Fitness

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Sample Apps and Services

Show Me My World Improve My Health and Fitness Improve My Social Life

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Sample Apps and Services

Show Me My World Improve My Health and Fitness Improve My Social Life Save Me Money

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wearable intelligence for everyone!

Copyright 2013 Alex Pentland