penguin - analyze and recover

Analyze if you've been

hit by Penguin and

move on.

PER ERIKSSON

April 24th… April 24th…

Penguin is designed to target

spammy links (with anchor text).

Per Eriksson | @PerfektEriksson

Many websites have been hit

by Penguin..

• Per Eriksson | @PerfektEriksson

If you’ve been hit..

You're probably hit by keyword

or page level..

Per Eriksson | @PerfektEriksson

You can find out

By testing to rank an easy keyword on a

page where a keyword dropped.

Per Eriksson | @PerfektEriksson

And if it’s on a Page level?

Move the content to a new page and make

the “punished” page 404.

Per Eriksson | @PerfektEriksson

Can I 301-redirect the

“punished” page to the new?

No, the penalty flows with 301. Via slideshare.net/ianhowells/life-after-penguin

Per Eriksson | @PerfektEriksson

Check your Google Webmaster

Tools mailbox.

Per Eriksson | @PerfektEriksson

Got unnatural inbound links

message?

Then you might have been hit..

Per Eriksson | @PerfektEriksson

This means that Google has lost the trust in your entire site

And a message without warning

icon?

Per Eriksson | @PerfektEriksson

”We are taking

very targeted

action on the

unnatural links”

One client.

Got this message.

Per Eriksson | @PerfektEriksson

But all links looked fine.

Can still rank?

Sure can

Per Eriksson | @PerfektEriksson

Look for a significant reduction

of organic traffic in Analytics.

Per Eriksson | @PerfektEriksson

Use panguintool.com!

Per Eriksson | @PerfektEriksson

Okay, you've been hit.

Time to do the recovery

job and move on.

Check your link profile.

Some great tools for this:

• majesticseo.com

• opensiteexplorer.org

• Google Webmaster Tools

• Excel

• Per Eriksson | @PerfektEriksson

Your link profile should be

dominated by..

Branded anchors.

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Naked URLs.

Per Eriksson | @PerfektEriksson

Universal anchors.

Per Eriksson | @PerfektEriksson

Hybrid-branded anchors.

Per Eriksson | @PerfektEriksson

If your link profile isn’t

dominated by these groups..

You're in a dangerous zone and should

adjust it.

Per Eriksson | @PerfektEriksson

Go through your external links and remove

bad and suspicious links. Especially links

with exact match.

Per Eriksson | @PerfektEriksson

You probably need to clean up a lot of

links and build new, fresh, good links to

recover.

Per Eriksson | @PerfektEriksson

You will have to do a

lot of manual work.

tools.seogadget.co.uk

Per Eriksson | @PerfektEriksson

linkresearchtools.com

Per Eriksson | @PerfektEriksson

Site wide links can be dangerous, even if it's

branded/naked/universal anchors.

Per Eriksson | @PerfektEriksson

Web directories can hurt you. A bunch of web

directories got de-indexed after Penguin.

Per Eriksson | @PerfektEriksson

Found bad links on other

websites?

Email the website owner and ask nicely if they

can remove or change the link.

Per Eriksson | @PerfektEriksson

Real example

If that doesn’t work?

Submit a reconsideration request to Google

and tell them everything.

Per Eriksson | @PerfektEriksson

Both Panda and Penguin tells us that

Google are done playing.

Start building your brand and you will

get links naturally.

Build your brand with social

media.

Create engagement on Facebook. (Tips: Use likealyzer.com to analyze your Facebook page)

Per Eriksson | @PerfektEriksson

Upload videos to YouTube.

Per Eriksson | @PerfektEriksson

Upload photos to Pinterest.

Per Eriksson | @PerfektEriksson

Per Eriksson | @PerfektEriksson

Create engagement on Twitter.

Create engagement on Google Plus.

Per Eriksson | @PerfektEriksson

Choose those social medias that fits your

industry best!

Per Eriksson | @PerfektEriksson

Use socialcrawlytics.com.

Per Eriksson | @PerfektEriksson

Some more tips.

Create unique and memorable content.

Per Eriksson | @PerfektEriksson

Per Eriksson | @PerfektEriksson

Invest in design and UX.

Per Eriksson | @PerfektEriksson

Do something good for the industry.

Earn your ranking.

Per Eriksson | @PerfektEriksson

Then you’re prepared for the future.

Per Eriksson | @PerfektEriksson