pencils of promise

Lisa TorresCOM-362

February, 20th, 2016Professor Koehler

What is Pencils of Promise?▪ For-purpose organization ▪ Founded in 2008 by Adam Braun▪ Blurs the line between a for-profit and nonprofit business ▪ Believes that every child should have access to a quality education▪ Objective: create schools, programs, and global communities ▪ Over 331 schools built since 2009, impacting over 300,000 children’s

lives▪ https://www.youtube.com/watch?v=GFvOuELSOlY

The Issue: Education ▪ Education equality in third world countries:

-Laos-Ghana-Nicaragua -Guatemala

▪ “250 million children of primary school age lack basic reading, writing, and math skills. A lack of education leads to poverty, health & sanitation issues, and gender inequality” (www.pencilsofpromise.org) (www.globalpartnership.org)

The Issue: Education (continued)▪ Quality education leads to:

-financial stability-reduction of “under 5” mortality rate-submerges gender gap

▪ Education key element in society. ▪ Overall, provides a better quality of life.

Framing the Issue▪ Focuses on education by narrowing in on using:

- facts-statistics-values

▪ Social Media:-Twitter-Facebook-Instagram-Snapchat-YouTube-Vimeo

▪ Website:-videos, photos, information

Framing the Issue (continued)▪ Evidences of facts:

-Laos-Ghana-Nicaragua-Guatemala

▪ Propositions of value:-gender equality

▪ www.globalpartnership.org

Channels of Communication ▪ Social Media Activity:

-Twitter: 247,000 followers-Facebook: 210, 548 likes -Instagram: 154,000 followers

▪ Demographics▪ Celebrity advocates

-Justin Bieber -Scooter Braun

Influence of Channels▪ According to Rasha Proctor, “Organizations have mostly been

structured based on their customers’ needs, the legal and political constraints of their country, and the economic and technological changes impacting their environment. When social media was first introduced, organizations often thought of it as means to connect with the customers and market their product. They did not however expect the tremendous impact that it would have on their own internal structure” (Proctor, n.d.).

▪ “word of a mouse” ▪ Uses social media to intrigue audience

Applying Ethics ▪ Worldview commitments:

-building schools to create quality education▪ Accredited charity:

-governance-measuring effectiveness-finances-fund raising -information

Applying Ethics (continued)▪ Organization that is able to generate a profit and also create a social,

ethical, impact (Jabbar, 2015). ▪ “Results-driven, outcome-driven, and mission-driven organization”

(Clifford, 2013).

References▪ Clifford, C. (2013). Pencils of Promise is Giving Nonprofits a Hard-Nosed

Facelift. Retrieved from http://www.entrepreneur.com/article/230126▪ Jabbar, S. (2015). Breaking the Code: How Pencils of Promise Uses Tech for

Social Good. Retrieved from http://www.huffingtonpost.com/saeed-jabbar/breaking-the-code-how-pencils-of-promise-uses-tech-for-social-good_b_7202438.html

▪ www.globalpartnership.org▪ http://www.give.org/charity-reviews/national/education-and-literacy/pencils-of-

promise-in-new-york-ny-36581▪ https://pencilsofpromise.org/▪ Rybacki, K. C., & Rybacki, D. J. (2011). Advocacy and opposition: An

introduction to argumentation (7th ed.). Upper Saddle River, NJ: Pearson.