pcma: how to get people telling your story
Post on 26-Jun-2015
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Who’s
Talking
about
You? Spread a Story,
Build a Fiercely Loyal Community
What’s
YOUR
story?
What’s
the best
true
story
about
you?
Who’s Already Listening?
• Build your
network before
you need it.
• Start with the
folks
who
love
you
now.
Enough
about
ME.
Let’s Talk
about
…YOU!
Got meaning?
• Come out
from behind
the curtain.
• Connect
people to
people with
solutions.
Replace
that
pitch
with an
invitation!
Will They PAY Attention?
• Make it
about them.
• Use the art
of persuasion.
• Match the
offer to your
relationship.
Raise a
barn
Don’t
build a
coliseum
Why Would They Help You?
• Make it easy,
fast, and
meaningful.
• Show them
how sharing
it will make
them a star.
Celebrate your
Heroes!
Loyalty is a relationship.
• Campaigns
make sales.
• Community
building makes
long-term
relationships.
Liz Strauss
Liz @ LizStrauss . com
773. 619.0371
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