pcc #97 zen and the art of networking public

May 9, 2012

Anthony’s Farewell Party

Pink Cow Connections

May 8, 2012

PCC#97:

ZEN and the Art of Networking

Welcome

Introductions

Thoughts on PCC

ZEN and the Art of Networking

Where do we go from here?

Global Account Consultant, Hill & Knowlton Japan • www.hillandknowlton.co.jp

• Marketing and Corporate Communications, Media Relations, Social Media, and Branding

Organizer of PCC since April 2009

– http://www.meetup.com/pinkcowconnections/

– @pcconnections

Linked In: http://jp.linkedin.com/in/anthonyblick

Facebook: http://www.facebook.com/ajblick

Twitter:@AnthonyBlick Email: anthony.blick@hillandknowlton.co.jp

Phone: 03-4520-5832

Who am I?

Who are you?

“Three by Three” Introductions

3 points in 3 minutes or less

1) Who are you?

2) What do you do?

3) What do you want?

3 Volunteers

PCC: Where I started 3 Years ago*

Objective:

– Provide Value

Concept:

– Connect

– Learn

– Develop

“Let’s work together”

*I believe we have succeeded!

May 9, 2012

“ZEN and the Art of Networking”

“My network is worth more than my stock

portfolio” – Andrew Shuttleworth

Valuable resource to help me

Valuable resource to help others

Good life skills

Fun!

Why Networking?

ZEN In The Martial Arts by Joe Hyams

5/9/2012

8

Joe Hyams was a Hollywood

columnist and writer of biographies of

Hollywood stars, but was able to

study martial arts with such legends

as Bruce Lee, Chuck Norris, Ed

Parker, and more.

He wrote “Zen In the Martial Arts” in

1979, but the book isn't really about

martial arts. It's about life and

philosophy, and how to turn a

negative into a positive.

This has been a very influential book

for me personally, and I believe that

the lessons can also be applied to

business. I think it makes for an

interesting way to talk about my

philosophy of networking.

ZEN and the Art of Networking

Philosophy vs. Techniques

– Few “Do’s & Don’t’s”

Objective:

– Build your network effectively & enjoyably

How?

– 5 Zen Principles

– +Your ideas

Adopted ZEN Principles

1. “Empty your cup”

2. “Process not product”

3. “Seize the moment”

4. “Extend your Ki”

5. “Even the masters

have masters”

1. “Empty your cup”

Be Open

– Don’t focus on what you want

or what you have to say

Have a giving mindset

– “Give first and you will receive”

Listen for needs

– Find out how you can help

1. “Empty your cup”

Ask questions

– Be a great conversationalist!

Ask for advice

– Ask for advice rather favors at

at first. You can ask for favors after you have

provided value.

Tip: Be ready, willing, and able to provide

value before expecting to get value.

2. “Process not product”

Avoid ROI mindset

– Don’t “keep score”

– Frustrating and counterproductive

Find common ground

– Through constructive conversation

2. “Process not product”

Build real relationships

– Offline and online (social media)

– Take an interest and keep in touch

– Help with referrals, introductions, news articles,

event invitations, etc.

Enjoy meeting & learning

– Learn to appreciate people

– Less pressure, more fun.

Tip: Positive attracts positive.

3. “Seize the moment”

Be prepared

– Research the event, theme, organizer, other

participants, current topics, etc.

Give information

– Your value statement, company, industry,

personal interest.

3. “Seize the moment”

Welcome opportunities

– Get involved, participate more, volunteer,

accept introductions, connect anywhere –

anytime.

Provide value

– When the time is right.

– Pay attention.

Tip:

Timing is everything

(Right, Big Pappy!?)

4. “Extend your Ki”

“One’s reach should exceed one’s grasp”

1 = 100’s or 1000’s

– Each person is a potential connection to

hundreds or thousands of others

– 2nd Degree contacts are extremely valuable

4. “Extend your Ki”

Leverage technology

– Especially Linked In and other SNS

Ask for recommendations

Explore new events, topics, and activities

Tip: Think big. Think different.

5. “Even the masters have masters”

“Uber-connectors” – aka. Master networkers

– All work at building and maintaining their networks

• Long term and consistent approach

– Common characteristics: • Responsive

• Personable

• Helpful

• Positive

– Result: Enjoy the process

& benefits of networking

5. “Even the masters have masters”

Book Recommendations – “Dig Your Well Before You’re Thirsty” – Harvey Makay

– “6.5 Assets for Networking” – Jeffrey Gitomer

– “Endless Referrals” – Bob Burg

– “The Tipping Point” – Malcolm Gladwell

– Mashable.com – everything about social media

Keep learning

– About networking and People

“Just do it”

Tip: The more you network and learn, the more you’ll enjoy it and be more effective.

Summary

1. “Empty your cup”

2. “Process not product”

3. “Seize the moment”

4. “Extend your Ki”

5. “Even the masters have masters”

What tips, lessons learned, thoughts do

you have?

Sometimes this is a thankless job

It’s not that difficult to make a difference in

someone’s life

Everyone has an interesting story

Help often comes from unexpected people

Unfamiliar topics are often great events

The more you put in, the more you get out

Traci is a real trooper

PCC: What I’ve Learned

5/9/2012

22

New Lead Organizer:

– ERIC MILLER

PCC Booster Club

– Anthony Blick

– Jason Ball

– Larry Kiyohiro

– You??

2nd Tuesday of the Month – http://www.meetup.com/pinkcowconnections/

– @pcconnections

PCC: What’s next

5/9/2012

23

May 9, 2012

Thank You!

AND I MEAN IT!!