payments company salesforce marketing automation · performed a/b testing in salesforce marketing...

THE PROBLEM STATEMENT

Email marketing campaigns andreports were configured incorrectlyin Salesforce Marketing Cloud

Click-to-open-rate (CTOR)of emails was decreasingleading to low enquiries andconversion rates.

Salesforce MarketingCloud Data Extensionshad data format issuesleading to spam emails

There were issues relatedto content and usage ofbanners in Email andNewsletter templates

Value Addition

Added image links to improve email click to open rate and prospect conversion.Designed new email templates in HTML and CSS to enhance

the process workflow in Salesforce Marketing Cloud.

Testing

Performed thorough testing of email templates at all stagesto enhance customer engagement.

Performed quality check on all assets to improve email click to open rates.Performed A/B testing in Salesforce Marketing Cloud and adapted

a focused approach to target the right audience.

Optimization

Optimized data in Data Extensions to ensure the correct email list.Developed customized reports to capture required data and

get better insights of the email campaigns.

SOLUTIONTHE

BUSINESS BENEFITS

7%Increase inemail open rate

2%Increase inclick-through-rate

Customized reportswith better campaign insights helpedin strategizing new email campaigns.

Improved click rateafter implementing links on email banners.

Resolved duplicateData Extensionissues leading to an increase in the numberof sign-ups.

Delivered newsletters to

20,000+ email addresses inMarch 2019 as compared to 15,000 in March 2018.

MARKETING AUTOMATION DONE RIGHT

See more of our work

ContentManagement

CYBAGE MARKETING SERVICES

Email TemplateCreation

MarketingAutomation

CampaignReporting

Data/AudienceSegmentation

DataOptimization

IMPACTFULCAMPAIGNS FOR

IMPROVED LEADS

MARKETING AUTOMATION – CAMPAIGN MANAGEMENT

Correct Configuration ofemail marketing campaigns andreports in Salesforce Marketing Cloud

Resolve data format issues inSalesforce Marketing Cloud

Data Extensions to stop spam emails

Increase click-to-open-rate(CTOR) of emails, enquiries,

and conversion rates.

Resolve issues related tocontent and banners

in email and newsletter templates

A European leader in the paymentsand transactional services industrywitnessed an increase in theirmarketing campaign responsewith Cybage.