paul harrison - cost effective resourcing strategies

Cost Effective Resourcing in Social

& Professional NetworksPaul Harrison | Carve Consulting

CARVE: A SOCIAL BUSINESS CONSULTANCY

People don't do business with

companies. People do business with people.

THE SYSTEMIC USE OF SOCIAL RECRUITING

• What passes for Social Recruiting today?• Purpose, People, Platforms & Processes• OPEN for Social Recruiting • Communities with Purpose • Embedding Employee Advocacy• Two Simple Toolkits • KPIs and Measurement

8 Apr 2023

JOBS FEED VIA RSSS TO TWITTER

SOCIAL ICONS ON CAREERS SITE

BRANDED FACEBOOK PAGE

BRANDED YOUTUBE CHANNEL

BRANDED TWITTER PAGE

PAID FOR LINKEDIN RECRUITER PACKAGE

LINKEDIN CAREERS PAGE

COMPANY BLOGS

FACEBOOK ADS

“PROVIDE & PRAY”

WHAT ARE YOU

TRYING TO

ACHIEVE?

8 Apr 2023

11

AN EXAMPLE SOCIAL RECRUITING STRATEGY

Ambition

Measures

Strategies

Actions

Identify and Educate

Community EngagementOptimise Assets Content Strategy

Paid Social StrategyAdvocacy Programmes

Increase the size of our talent

communities

More than 50% of hires in 2012 / 2013 to

Become the pre-eminent recruiter of graduates and experienced hires through social and professional networks

Articulate our EVP to activated

candidates

INFLUENCE KEYS Purpose

People

Platforms

Processes

Content

Access PolicyTrainingCredibility Visibility

Professional Social LocalMobile Monitoring

IdentifyingEngaging SharingPolicingEscalatingReporting Promoting

OpportunitiesSurveys / DataTestimonialsNewsAdvocacy Individuals Thought Leadership

Objectives KPIs

SOCIAL | PROFESSIONAL | INTEREST GRAPHS

Content

Community

Connections

Careers

Professional Graph

Social Graph

Interest Graph

INFLUENCE KEYS Purpose

People

Platforms

Processes

Content

Access PolicyTrainingCredibility Visibility

Professional Social LocalMobile Monitoring

IdentifyingEngaging SharingPolicingEscalatingReporting Promoting

OpportunitiesSurveys / DataTestimonialsNewsAdvocacy Individuals Thought Leadership

Objectives KPIs

Owned

NeutralPaid

Earned

Paid Channels: Paid engagement via social channels (Social Ads)

Neutral networks: forums / blogs / Linkedin groups / where relevant conversations are taking place

Owned networks: controlled by the organisation for example Twitter, Slideshare, Blog

Earned Coverage: Jobs / Content / Thinking promoted by 3rd parties to their networks, based on relevance / value / interest

OPEN FOR SOCIAL BUSINESS

Owned

OPEN PLATFORMS

STRATEGY

March 2012

MOVE FROM ORGANIC TO OPTIMISED USE OF SOCIAL & PROFESSIONAL NETWORKS

Careers Site

Email

Social Assets

Mobile

Talent Pool

Communities with purpose

Paid

OPEN PLATFORMS

PAID SOCIAL MEDIA

Neutral

OPEN PLATFORMS

SHARED CHANNELS, CENTRAL CONTROL

Earned

OPEN PLATFORMS

4.74

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27

EMBEDDING EMPLOYER ADVOCACY

• Make it understood • Make it easy • Make it desirable • Make it rewarding • Make it a habit

MAKING EMPLOYER ADVOCACY EVERYBODY'S JOB

2 SIMPLE TOOLKITS

• Deep Search strings• FollowerWonk• TagDef • Networking Groups• NetVibes Dashboard• How to Films, FAQ

8 Apr 2023

IDENTIFY ENGAGE • Optimised Profile• PreConnections• Messaging Ideas• URL Shortener• How to Films, FAQ

.

KPI’S | ACTIVE REPORTING

KPI’S | ACTIVE REPORTING

1. Review existing activity2. Design an actionable

strategy3. Focus on Talent

communities with purpose4. Embed advocacy into

resourcing and communication strategies