patrick hughes

THE SOUTH OF SCOTLAND KNOWLEDGE TRANSFER PARTNERSHIP

“SHARING KNOWLEDGE” EVENTWEDNESDAY 28 NOVEMBER 2012GRETNA GREEN

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Activity

• Gap Analysis– impact of existing support and networks in food and drink– identifying areas for future support in the Dumfries &

Galloway region.

• Deliver tailored support to four South of Scotland businesses– Barlochan Highland Beef– McLintock Bakery– Deliciously Good Food– T.Lochhead & Sons

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Gap Analysis

• Considering development areas– Skills development– Tourism / destinations– Hospitality– Festivals and events– Schools– Developing the offer

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Gap Analysis - Outcomes

– Skills development• Effective, but more can be delivered for Micro SMEs

• Short course offerings/ developing a suite of delivery

• Making sure the pathway for delivery is clear

– Tourism / destinations• Collaborative delivery

• Tying together food and tourism

• Clear focus on the market, not the delivery mechanism

– Hospitality• Developing the local food offer

• Linking with tourism

• Developing skills – focus on service

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Gap Analysis - Outcomes

– Festivals and events• Building on the reputation

• International development

– Schools• Building on existing programmes (RHET; Seafood for schools)

• Links to skills development (e.g. chef training)

– Developing the offer• Greater collaboration between initiatives

• Currently a disconnect

• Building on a solid base

• Taking best practice in Scotland to a new audience

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Selecting Businesses

• Business Development Programmes– SE Added Value Programme– SE Added Value & Quality Development Programme– SF&D UK Market Development Programme

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Barlochan Highland Beef

• Improve professionalism of product offering

• Onsite processing facility• Expand production / improved

efficiency• Never lose the “Highlander”

uniqueness

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A Lion or a Grasshopper!

• Packaging very basic with minimal shelf-life

• Packaging formats• Label formulation• Shelf-life• Standardisation

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Moving on

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Deliciously Good Food

• Collaborative Venture – Marketing Assistance– Promotional Material

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McLintock Bakery

• Labelling Assistance– Label Creation– EHO Engagement

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T.Lochead & Sons

• Organic Swiss Cheese– Marketing Strategy