patent-surfing how patent mapping can help you predict the future james culy head of informed...
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Patent-Surfing How patent mapping can help you predict the future
James CulyHead of Informed Innovation
Introduction to your speaker
IntroductionPatents are a useful way of finding out research trends and ideasThey can be used to find fast followers or unexpected competitorsAnalysis of them can be used for:
• Freedom to operate• State of the art• Inventing beyond • Ideas generation • Competitor mapping • White space mapping • Partner identification • Headhunting• Due Diligence
SignpostsUse different tools and techniques to show some of the types of information that can be found
Most of our analysis are confidential so these are independent examinations performed in preparation for today
Haven’t performed a deep examination looking at freedom to operate or white space – this is surfing on the top of the data
Medical Ultrasound
• First used in 1940 as a medical tool by H Gohr and Th. Wedekind at the Medical University of Koln
• First proper commercial system in the 1960s• Many of the idea have been known theoretically
many years before they can be applied practically due to material limitations
Ultrasound – based on 13118 patents
Acuson Acquired by Siemens in 2000 for $700M
$4.9B market in 2009 – consolidation phase
A-scan – 725 patents
Milux Holdings Siemens
Acuson Omnisonics
Oil Sand Extraction
• Since there are a number of companies involved in the oil and gas sector, the following few slides contains a quick overview of oil sand extraction
IPC codesC000 00/000: Section C Chemistry
2382
C10G 01/000: Production Of Liquid Hydrocarbon Mixtures From Oil Shale, Oil-sand, Or Non-melting Solid Carbonaceous Or Similar Materials, E.g. Wood, Coal
1317
B000 00/000: Section B Performing Operations632
B09C 01/000: Reclamation Of Contaminated Soil78
B03B 09/000: General Arrangement Of Separating Plant, E.g. Flow Sheets
74
B01D 11/000: Solvent Extraction64
A000 00/000: Section A Human Necessities522
A23L 01/000: Foods Or Foodstuffs100
A61K 08/000: Cosmetics Or Similar Toilet Preparations
56
F000 00/000: Section F Mechanical Engineering254
F04B 47/000: Pumps Or Pumping Installations Specially Adapted For Raising Fluids From Great Depths, E.g. Well Pumps
95
G000 00/000: Section G Physics131
B01D 11/000: Solvent Extraction
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7Bertelsmann, Philips, Magna, Mobil
HMT, David Whitlock
Universities
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Salt Reduction in Food
• High salt intake can:• Cause damage to the kidneys – particularly in children• Increase blood pressure resulting in an increased risk
of stroke or heart attack• Government legislation to reduce levels of salt in
food
Keywords
Conclusions
• Patents are an incredibly useful source of information• They can allow you to see trends, opportunities and
develop a competitive advantage• However they can also waste a lot of time and
energy unless you know how to interpret the information effectively
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