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Pongpat Chirakiti / Counterpoint

patchirakiti.com

CounterpointCounterpoint a contrasting or interacting element, theme. This book is a selected works from the last five years that I been studying at Academy of art University in San Francisco. I believe there are at least two sides for everything, every story has a teller and a listener without one there won’t be a communication and that is what I love about Graphic Design.

In t r o

Copyright © 2012 Pongpat Chirakiti. All Rights Reserved. No portion of this publication may be reproduced, stored in a retrieval system, or transmitted in any form as well as by any means eletronic, mechanical photocopying recording, or otherwise without permission of the copy right holder.

Depar tment Dir ec tor

Emai l

Cour se

Ins t r uc tor

Type faces

So f tware

Pr in t ing & Binding

Paper t ex t s tock

Pongpat Chirakiti

415 205 7347

Mary Scott

puttchirakiti@gmail.com

Portfolio

patchirakiti.com

Mary Scott

Helvetica, Garamond

Academy of Art University

Adobe Suite CS5

79 New Montgomery St.San Francisco, CA 94115

blurb.com

Mohawk Superfine

Dad, Mom, Ja, Pear, and Two ugly dogs.

Contents

In te rsersect ion o f Co lor

Viewf /nder

Camper La P ie l

Incept ion

JCPenney

USPost

Black L ips

Pongpat Chirakiti Counterpoint

Intersection of ColorDes ign Br ie f We’re conditioned to notice color. It’s one of the first things we notice on

signs or materials. The way we view those colors psychologically triggers how we feel and think. They even influence us to react to them even on the road such as traffic lights, why most people perceived red as to stop and green means go? Is there a reason behind it? Who get to called it?

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Book Ariel GreyTypography 3 Print & TypographyPr o jec t Couse Ins t r c tor Categor y

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A >>> B//

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*/// Qual ity. Versati l i ty. Performance. Georgia-Pacific has the right choice for you. ///// // / ////

// / ////

Is the visual perceptual proper-

ty corresponding in humans to

the categories called red, green,

blue and others. Color derives

from the spectrum of light (dis-

tribution of light energy versus

wavelength) interacting in the

eye with the spectral sensitivi-

ties of the light receptors. Color

categories and physical specifi-

cations of color are also asso-

ciated with objects, materials,

light sources, etc., based on

their physical properties such

as light absorption, reflection,

or emission spectra. By defin-

ing a color space, colors can be

identified numerically by their

coordinates.

A >>> B//

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B//0023167.078

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Because perception of color stems from

the varying sensitivity of different types

of cone cells in the retina to different

parts of the spectrum, colors may be

defined and quantified by the degree to

which they stimulate these cells. These

physical or physiological quantifications

of color, however, do not fully explain

the psychophysical perception of color

appearance.

y/// x-2

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Spectrum® Multi-Use paper is

designed for copying and print-

ing in a wide variety of imaging

devices. This bright white paper

is a great all-around performer

- ideal for everyday communi-

cations that include black &

white text and graphics. You

can expect virtually jam-free

performance in copiers, laser

and multi-function printers, as

well as high-volume printing

equipment. For quality, consis-

tency and reliable day-to-day

run performance, Spectrum®

Multi-Use is a solid choice.

A >>> B//

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// / ////

coordinates.

A >>> B//

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#00//7889 //////////////////////////////

A >>> B//

#00//7889//////////////////////////////

// / ////

coordinates.

A >>> B//

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#00//7889 //////////////////////////////

#00//7889

#00//7889#00//7889

#00//7889

#00//7889#00//7889

#00//7889

B//0023167.078

/////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////

Because perception of color stems from

the varying sensitivity of different types

of cone cells in the retina to different

parts of the spectrum, colors may be

defined and quantified by the degree to

which they stimulate these cells. These

physical or physiological quantifications

of color, however, do not fully explain

the psychophysical perception of color

appearance.

y/// x-2

#00//7889

#00//7889#00//7889

#00//7889

+174Des ign Br ie f Energy has always become a big part of our daily life and we all need it.

Now, we are concerning that it’ll run out sooner than we thought. Do you know that the Sun produces energy that can last for a year? But if we can find a way to store it properly, we might have energy to use for the next 10 years. We can start now, from everyday activity there’s always a way to help saving the energy and our planet.

Book Tom SieuPrint 2 Print & TypographyPr o jec t Couse Ins t r c tor Categor y

un’s

’s p

un’s

ricity

sun’

ricity

i—ea

ity is

ill ev

th’s

’s s

t of w

’s a

’s n

Des ign Br ie f Stop and take time looking into a viewfinder, you might find yourself in a new world. What will it look like after? What will happen next? What do you want to remember? Adding your own personalities to the pictures. Tell your own story from what you saw. People said photography can say a million words. What would yours say?

Viewf/nder

Poster Nicole FloresGrpahic Design 3 Print & TypographyPr o jec t Couse Ins t r c tor Categor y

Pongpat Chirakiti CounterpointPongpat Chirakiti Counterpoint

Poster Nicole FloresGrpahic Design 3 Print & TypographyPr o jec t Couse Ins t r c tor Categor yPoster Nicole FloresGrpahic Design 3 Print & TypographyPr o jec t Couse Ins t r c tor Categor y

12.11.10 666 MISSION ST SAN FRANCISCO, CA 94105

VIEWf/NDERTOY CAMERA EXPO 2010

C L A S S I C

f/.com

W I D E

f/.com

Camper La PielDes ign Br ie f Company that have nothing to do with skincare and use their selling point

to turn into a skincare product line. I picked Camper, a shoes company from Spain that has a simple, fun, and quirky design with a twist. La Piel means skin in Spanish so I introduced that as their sub-brand for skincare products while still hold onto the core of concept the brand.

Packaging Thomas MaNultyPackage Design 3 Packaging Pr o jec t Couse Ins t r c tor Categor yPackaging Thomas MaNultyPackage Design 3 Packaging Pr o jec t Couse Ins t r c tor Categor y

PACK3PROJECT 2

CAMPERMOODBOARD

PACK3PROJECT 2

CAMPERMOODBOARD

PACK3PROJECT 2

CAMPERMOODBOARD

Packaging Thomas MaNultyPackage Design 3 Packaging Pr o jec t Couse Ins t r c tor Categor y

PACK3PROJECT 2

CAMPERMOODBOARD

LA PIELFOOT CREAM

Soothing MoistizierFoot Cream for Men

LA PIELEYE CREAM

Soothing After ShowerEye Cream for Men

LA PIELFACE WASHSoothing Moistizier

Face Cream for Men

LA PIELHAND CREAM

Soothing MoistizierHand Cream for Men

LA PIELSHAVING CREAM

Soothing MoistizierShaving Cream for Men

LA PIELBODY GEL

Soothing MoistizierBody Gel for Men

LA PIELFOOT CREAM

Soothing MoistizierFoot Cream for Men

InceptionDes ign Br ie f Choose a movie and design a poster for that particular movie. I picked

Inception and use three strings to represent how human brains work therefore each string has its own color that represents for something. For human, reality is black while dream is white and in a dream there is an inception which is yellow. And is is what I got out of this movie.

Poster Roland YoungGraphic Design 3 PrintPr o jec t Couse Ins t r c tor Categor y

realitydreaminception

human brainPoster Roland YoungGraphic Design 3 PrintPr o jec t Couse Ins t r c tor Categor y

JCPDes ign Br ie f Given JCpenny a new life, brought them back up-to-date. This is a group

project by Alvin Domingo, Dee Shin, Liscelyn Grifal, Siti, and myself. We believed in the brand itself and tried use the concept of what the brand was set to be in the first place. We’re just tweaking it in a brighter and more fun with a new point of view to the company as well as adding a private label to build a stronger brand.

JCP Michael OsbornePackage Design 4 Packaging & BrandingPr o jec t Couse Ins t r c tor Categor y

k i t c h e n w a r e

e l e c t r o n i c s

h o u s e w a r e s

b e d d i n g & b a t h

For college students age 18 to 28 , S tep 1 prov ides essent ia l kitchenwares, home decor, bed and bath, and health products that are practical and aesthetically pleasing for dorm living through innovative design and reusabla packaging at affordable prices.

For women ages 30 to 50, Sur face o f f e r s h i g h - e n d s k i n c a re a n d cosmet ics tha t prov ide hea l thy anti-ageing benefits that delivers quality ingredients with advanced technology.

STEP 1 SURFACE

jcp jcp

m o d e r n l i v i n g

Store Label

Private Label

For people ages 26 to 35, Guy Fieri is a celebrity endorsed line of products which offers chef-grade gourmet foods and kitchenwares that delivers quality ingredients and materials, and contain educational benefits in the packageing.

For parents ages 25 to 35, j c p t o t s p ro v i d e s a v a l u e driven line of baby essentials that delivers well designed a n d d u r a b l e p ro d u c t s , a t affordable prices.

For parents ages 25 to 35, jcp tots provides a value driven line of baby essentials that delivers well designed and durable products, at affordable prices.

For consumers ages 25 to 40, Paxton provides modern, contemporary home decor that is of h igh-sty le through good craftsmanship and design but at moderately affordable prices.

jcp totsjcp pals

paxton GUY FIERI

k i t c h e n w a r e

h o u s e w a r e s

e l e c t r o n i c s

b e d d i n g & b a t h

m o d e r n l i v i n g

USPostDes ign Br ie f USPS is the biggest mailing company out of all the carrier companies.

They work 6 days a week but most of the people didn’t realize that. Maybe because that’s the way they are trying to differentiate themselves. This is where the new identity came in and face lifted the company image in order to be better where it is supposed to be, by using brighter yet simple symbol to make it easier for everyday. your future delivery.

USPOST Todd HedgpethIdentity 2 Print & BrandingPr o jec t Couse Ins t r c tor Categor y

uspost

uspost uspost uspost

uspost

0.5 of x

uspost

384 Post Street. San Francisco, CA 94115T 415 438 5281 / F 415 528 1438 / C 415 143 8528

uspost.com

Braydon Szafranski

uspost

Sale Support Manager

384 Post Street. San Francisco, CA 94115T 415 438 5281 / F 415 528 1438 / C 415 143 8528

b_szafranski@uspost.com / uspost.com

uspost

uspost package delivery awaits you atyour homeuspost

uspost

uspost package delivery awaits you atyour home

info:uspost package # 8744963990drop off at 11:30am on 11.30.10at 1234 2nd st. san francisco ca.

sign by:

uspost

CounterpointPongpat Chirakiti

Black LipsDes ign Br ie f Rock and Roll, where it used to be late night, small bar, Jack on the

rocks, moss pit, and people getting drunk. It is a music that reminds you of good times when you’re spending a night out with your friends getting shit face and blacking out on the street. Black Lips is a good representative of all of the above. Life is short live it, burn it, enjoy it, and take care of your love ones it’s 2012 after all. Lights out!!

Tour Book Troy AldersPrint 1 Print & Typography Pr o jec t Couse Ins t r c tor Categor y

IT’S ALL ABOUT GOING DOWN HILL AT FULL SPEED

COLE ALEXANDER JARED SWILLEY

THE LIPS

IAN SAINT PÉ JOE BRADLEY

YEAH, I MOONED THE CROWD AND MADE OUT WITH IAN AND THEN I PLAYED THE GUITAR WITH MY DICK AND ROLLED AROUND. I’D ORIGINALLY WRITTEN IN THE STATEMENT TO OUR LABEL THAT IT WAS INDECENT EXPOSURE WE WERE GETTING IN TROUBLE FOR. BUT FROM WHAT I’M START-ING TO UNDERSTAND, IT WAS THE KISSING WITH IAN THAT WAS REALLY NOT COOL.

GRAPHY

Black Lips! - 2003 (Bomp! Records)

Good Bad Not Evil - 2007 (Vice Records)

200 Million Thousand - 2009 (Vice Records)

Flowers Grow - 2004 (Bomp! Records)

Let It Bloom - 2005 (In The Red Records)

LogosDes ign Br ie f We’re conditioned to notice color. It’s one of the first things we notice on

signs or materials. The way we view those colors psychologically triggers how we feel and think.They even influence us to react to them on the road. Why most people rerate to red to stop? and green to go? Is there a reason behide it? or its just the way we been program?

uspost

VALERO

A L I B I

Do Re Me 100% ALCOHOL NO WATER

VALERO

A L I B I

Do Re Me 100% ALCOHOL NO WATER

Thank YouFami ly s

Ins t r c tor s

Fr i eands

Dad, Mom, Ja, Pear, MK, Mu, Chirakiti family, Nai, Nui, Ning, Neng, Nong, Oi, Thao, Vanna, noi, Orn, Oui, Oh, Punn, Pepe, Num, Pa, Jid, Grand pa, grand ma, Toon, Nok, Jade, John, Gi, Unun, Nu Kai, Adisak, Night, Pete, Pat, Point, Momo, Kiratastic

Mary Scott, Roland Young, Micheal Osbourne, Troy Alders, Darrell Hayden, Todd Hedgpeth, Thomas MaNulty, Nicole Flores, Ariel Grey, Tom Sieu, Scott Rankin, Renee D’arcy

David Scott, Beau Monroe, Sunny Lee, Naomi Hoag, Brian Zobel, Nathan Godding, Tracy Qi, Chen Chen, Sa Nguyen, Astra Sodarsono, Jordan, Leal, Karin Albertsson, Nicola Broderick, Jin Fujiwara, Phoebe Mak, Ploy Bovornrat, Alvin Domingo, Dee Shin, Liscelyn Grifal, Siti, Anthony Mapstone, Andrew Mapstone, Braydon Szafranski, Dustin Dollin, Ethan Sugar, Jeremy Moore, Spanky, Pom, A, B, War, Nib, Top, Gam, Penny, Pai, Oh, Peduckk, Rudi the deer, and Jack Daniels.

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