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NOLCHA FASHION WEEK NEW YORK / February 2015NEW YORK FASHION WEEK

Partnership Recap SUBWAY

NOLCHA FASHION WEEK NEW YORK / February 2015

Project Subway Season 1 & Season 2 Subway selected Nolcha Fashion Week: New York the past 2 seasons to engage and reach the trendsetting fashion industry

Project Subway Season 1 September 2013A fashion contest challenging independent fashion designers to create innovative runway looks made entirely out of SUBWAY sandwich wrappers, napkins, salad

Project Subway Season 2 September 2014As a major part of the advertising campaign GetYourVeggieOn independent fashion designers were challenged to create a couture style dress inspired by vegetables. bowls and gift cards.

Case Study SUBWAY

Bella Thorne Christy Turlington Mel B Brand Recognition SuccessProject Subway was a grand success with the goal of social media, celebrities and brand recognition by renowned media while penetrating the fashion industry.

The campaign received a professionally produced runway show, panel of celebrity judges including Spice Girl Mel B, +40 million media impressions including: TMZ, The New York Times, E Entertainment, Thrillist, Glamour, Young Hollywood, New York Daily News and other prominent media.

NOLCHA FASHION WEEK NEW YORK / February 2015

Snapshot of the event

NOLCHA FASHION WEEK NEW YORK / February 2015

Celebrities = A Brands Best Friend

Bella Thorne

5.6 Million followers

3.4 Million followers

Actress Bella Thorne takes an instagram selfie for her 3.4 million followers from front row at Nolcha Fashion Week with NBA Star Russell Westbrook, celebrity stylist Johnny Wujek and Olympic Champion Nastia Liukin

Russell Westbrook

1.4 million followers

Rocsi Diaz 538 K followers

Celebrities engaged subway and tagged the brand on social media during Nolcha Fashion Week New York 2014

Russell Westbrook

Mel B 913 k Followers

NOLCHA FASHION WEEK NEW YORK / February 2015

Outstanding PressThe New York Times New York Daily News

NOLCHA FASHION WEEK NEW YORK / February 2015

Outstanding Press ivillage WWD

NOLCHA FASHION WEEK NEW YORK / February 2015

Outstanding Press Glamour Telegraph UK

NOLCHA FASHION WEEK NEW YORK / February 2015