paf responsible gaming summit 2015: designing responsible gaming behavior. sille krakow, leading...

DESIGNING RESPONSIBLE

GAMING BEHAVIOUR

TEAM KRUKOW

WHAT WE DO KRUKOW

MAKE LIFE EASY KRUKOW

CHANGE STARTS WITH AMBITION AMBITION

Responsible gaming AmbitionHAVING A GOOD TIME AMBITION

STAYING WITHIN BUDGET AMBITION

RESPONSIBLE GAMER AMBITION

THE HUMAN MODEL

RATIONAL AGENT MODEL

WELL-DEFINED GOALS

MAXIMIZING

STATISTICALLY RISK ASSESSMENT

RATIONAL

STATE OF MIND MODEL

COLD STATE OF MIND ( KNOWLEDGE DRIVEN )

JUST STOP

WHEN WE START LOSING COLD

BEFORE WE GET OUT OF CONTROL COLD

AND BEFORE WE LOSE EVERYTHING COLD

COLD, CALM AND COLLECTED COLD

THIS MEANS:

WIN WIN

COLD

CAUTION!! PROBLEM

COLD IS NOT THE ONLY STATE OF MIND!

THESE SITUATIONS WERE PROBLEM

CAUSED BY THIS STATE OF MIND PROBLEM

WHICH IS A… HOT

HOT STATE OF MIND! ( IMPULSE DRIVEN )

WHAT DOES THAT MEAN? HOT

REDEFINE THE HUMAN MODEL

80% OF THE TIME, WE MODEL

IRRATIONEL

HAVE CONFLICTING GOALS

DO RISK ASSESSMENT BASED

ON IMPRESSIONS

WHAT CAN WE DO? HOT

RESPONSIBLECHANGE STATE OF MINDS!

RESPONSIBLEAT THE RIGHT TIME; BEFORE & WHEN

TOOLS ARE IN OUR SURROUNDINGS RESPONSIBLE

SOLUTION STRATEGIES RESPONSIBLE

ACCESS & DEFAULTS VISUAL DIRECTIONS SOCIAL NORM

ACCESS CASE

ENSURING HEALTHY HABITS CASE

REMOVE BARRIERS / INCREASE ACCESS CASE

TEST CASE

84%

YOU USE THOSE TOOLS ALREADY ACCESS & DEFAULTS

BUYING CREDIT AT THE TABLES EASY TO FIND THE BET BUTTON

SOLUTION STRATEGIES RESPONSIBLE

ACCESS & DEFAULTS VISUAL DIRECTIONS SOCIAL NORM

GIVE VISUAL DIRECTIONS CASE

LEFT

CASEREDUCING LITTER

30%

CASEREDUCING LITTER

VISUAL DIRECTIONS

LEADING THE WAY TO TABELS & BETS

YOU USE THOSE TOOLS ALREADY

SOLUTION STRATEGIES RESPONSIBLE

ACCESS & DEFAULTS VISUAL DIRECTIONS SOCIAL NORM

IMPROVING HYGINE CASE

USING THE SOCIAL NORM CASE

52%

SOCIAL NORM

SOUNDS, LIGHTS AND DISPLAY OF WINNERS

YOU USE THOSE TOOLS ALREADY

WAIT A MINUTE!!! RESPONSIBLE

THIS IS WHAT IS CAUSING THE PROBLEM RESPONSIBLE

WE NEVER LEAVE THE HOT STATE! RESPONSIBLE

DESIGNING RESPONSIBLE GAMING…

USING STRATEGIES DIFFERENTLY SOLUTION

GET OUT OF HOT STATE SOLUTION

RESPONSIBLEAT THE RIGHT TIME; BEFORE & WHEN

ADD BARRIERS / REDUCE ACCESS SOLUTIONS

GIVE FEEDBACK ON REACHED BUDGET SOLUTIONS

DISPLAY ANOTHER SOCIAL NORM SOLUTIONS

WE STAY WITHIN OUR BUDGET!

LONGTERM LOYALTY & SATISFACTION SOLUTION

MAKE LIFE EASY SOLUTION

THANK YOU!www.krukow.net