padix co.,ltds profile
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www.rockfire.com.tw
W E L C O M E T O
Padix Company Ltd.
www.rockfire.com.tw
About RockfireAbout Rockfire
The Symbol of Game Controller
Company Profile Factory Tour TQC Activity Product Lines Marketing
www.rockfire.com.tw
Company Profile
Establishment Office & Manufacturing Sites Padix headquarters Manpower
www.rockfire.com.tw
Establishment
•1983 Padix foundation
(Capital: USD $ 5,000,000)
•1991 Rockfire Brand created
An Eye To keep Track Of…
Ever since before its formal incorporation in 1991, Padix Company Limited have
devoted extensively on research and development of game controller since 1988.
Our company have vowed to provide a complete cutting edge, innovative and affordable
range of computer game controllers, consoles and accessories, which increases both
the functionality and creativity. In the development of our products, we strive to offer
the industry the widest variety, pleasure and excitement.
www.rockfire.com.tw
Rockfire - The Symbol of Game Controller
Rockfire - The trademark holds by Padix Company Limited since its formation. Right from its initiation, our spirit is to keep the industry alive and be equivalent to a rock that is always bursting in fire. Our present product range includes gamepad, joystick, racing wheel and accessories. There are more than 350 employees at our factory in China, and an efficient workforce of 18 employees in Taiwan head office. The brand is available in Germany, England, Italy, France, Netherlands, Spain and other European countries. It is also available in Central and Southern America, United State, Canada, South Africa and other Asian countries.
"The Symbol of Game Controller" literally anticipates to the wishes of consumers who, besides functionality, are paying more attention to design and color. All Rockfire products have always been given a "new edge" style and be completely in line with new millennium.
Establishment
www.rockfire.com.tw
Quality & Services
Rockfire stands for quality and services. By only manufacturing products according to the
highest standards, we guarantee every Rockfire’s product has been manufactured under the
strict compliance to ISO 9002 since 1995. A group of highly professional engineers have been
posted ready to provide an adequate and professional service, 24 hours a day, 7 days a week.
Establishment
www.rockfire.com.tw
Business Type:
Professional Gaming Devices manufacturer
(over 20 years)
The Right Equipment
This is a promise of Padix Company Limited to everybody who wants more variation, enjoyment and excitement from the gaming industry. Regardless of race, age, profession,nationality or preference, Rockfire offers more, more than what you have been expecting…
Establishment
www.rockfire.com.tw
Office & Manufacturing SitesA Leader in the Industry…
Being a pioneer and leading manufacturer of gaming controllers, Padix Company Limited has sought to manage each step of production process effectively. We had established an innovative production flow, including most advanced machinery, injection machines, molding machines and automatic packing lines to control the quality with stringent, effective procedures. Padix Company Limited accomplish high quality with high-efficiency.
The company currently operates in four shift, working efficiently with 24 hours around the clock. With a capacity of 180,000 units per month in 2006, it roused to 230,000 units per month in 2007, and targeting for 250,000 units per month in the follow year 2008.
Currently Padix Company Limited holds office in Taiwan, having full control of sales & marketing, product management, R&D, SW development and administrative & finance. This decision led company keep on improvement, turn-around time and achievement of customer satisfaction.
www.rockfire.com.tw
Padix Company Ltd. (Head office) 昶瑋實業股份有限公司 --Taipei, Taiwan , R.O.C Area: 600 sq./m
Charmwinner Co, Ltd. (Factory 1) 中山昶瑋有限公司 --Zhong Shan city, Canton, China. Area: 5600 sq./m
Office & Manufacturing Sites
total over 370 employees
www.rockfire.com.tw
Padix HeadquartersPresidentVictor Yu
ConsultantSam Lee
General ManagerMike Hsieh
Sales & Marketing Dept. Frank Liu
R & D Dept.Kenny Tseng
Adm. Dept.Sandy
Accounting
Personnel
Info. CenterQA
Manufacturing
Procurement
MIS
Customer Service
Calibration
Mechanical
Electronics
Sales
Marketing
P.M.
www.rockfire.com.tw
• Head-office: 18 employees
Sales & Marketing Dept.
Product Management Dept.
Administration / TW Purchasing Dept.
MIS / SW / Customer Service Dept.
• China factory: over 350 employees
-- 18 staffs in RD Dept.
-- 26 staffs in QA/QC Dept.
Manpower
www.rockfire.com.tw
Factory TourFactory Tour
Production CapacityFactory OrganizationProduction Lines Process Flow Chart
www.rockfire.com.tw
Padix Factory (2008) :
• Gamepad: 250,000 PCs / Per item / month
• Joystick: 200,000 PCs / Per item / month
• Wheel : 150,000 PCs / Per item / month
• Accessory : 100,000 PCs / Per item / month
Production Capacity
www.rockfire.com.tw
Zhongshan Charmwinner Electronics Ltd.
F a c t o r y s t r u c t u r e M a p
開發課
喻文強
副理
倉庫課
蕭德武
制工課
賴賢榮
委
外
劉素文
採購課
雷淑梅
品保課
李波
品管課
李波
人資課
劉立斌代
廠務課
劉立斌
生產課
魏軍
加工課
魏軍
生管課
廖如兵
報
關
甯岳平
會計
出納
實驗室
IPQC
IQC
FQC
Rockf ire 中山昶瑋電子有限公司
CIP
小組
採 購
賴正杰 經理賴正杰 經理
制 工
曾明華 經理
生 產 部倉 庫研 發 部
曾明華 經理
廠務端組織架構圖
管 理 部品 保 部 生 管
5S 推 行 小 組管 理 代 表
李 波
財 務 部
資料中心
王哲輝 協理 賴正杰 經理王哲輝 協理 王哲輝 協理 王哲輝 協理
臺 北 總 公 司
協 理王哲輝
王哲輝 協理兼廠 長
www.rockfire.com.tw
Production Line Floor 1
QA Office 衛生間5.5m
Power room toilet
Product Storehouse Product Storehouse
Storage 空module 壓
18m Elevator air-pressure machine 機oven
烤箱
FloorStore House
Office QA Testing Product Storehouse
6m
6m
52m
www.rockfire.com.tw
Production Line Floor 2
52m
材料区 Toilet
material
Lab room
I PQC验货18m El evator IPQC验货
corri dor Product i on, QA Of f i ce TW Manager Shipping Office
Conference Meet i ng room Of f i ce R&D Of f i ce
Fl oor 生產、生管、資材、行政、採購部辦公室
Materi al , Purchasi ng Of f i ceRest Room Trainning room Head Manager office Financial Office
ic line 前置
隔离室
ic line 前置 插件
修板
隔离室
ICT測試機 ict test machine
自動切腳機automatic cuttingmachine
波峰焊機 wavesoldering machine
www.rockfire.com.tw
Production Line Floor 3
衛生間QA
toilet
Storege
18m El evator JA line
JB Material Area
Floor
Material team
JB Material Area
Room
6m
JA Line 32M
Reserving Line 23M
JB Line 23M
空調機air condition
空調機air condition
空調機air condition
Reserving Line 32M
www.rockfire.com.tw
IPQC
IPQC
IQC
IPQC
Process Flow Chart
1)Stop line2)Identify defect3)Purge lot from defect station & rework4)Corrective action & resume production
Incoming WIP Assembly & Package
Wave soldering
Touch up
ICT 100%
OKNG
Rework
DIP
Material Suppliers
NGIQC
OK
MRB
Func.Test
Label
Packing
Stock
OK
OK
Case / Cableassembly.
NG
Rework
NG
NGIPQC
OK
Cosmetic
Shipping
FQCNG
OK
www.rockfire.com.tw
TQC Activity
Quality PolicySafety & ApprovalsRockfire QA LoopContinuous Improvement/Training
www.rockfire.com.tw
Keep creative and progressive in new product development. Offer the best quality and the best service to customers.
永遠秉持著新的創意與改進的精神,提供最好的品質與服務,以滿足顧客的需求
Quality Policy
www.rockfire.com.tw
Safety & Approvals
CEFCCISO 9002TUV CERT
www.rockfire.com.tw
Supplier Base
MaterialSupplier
Production line
IQC
Sub-Contractor Supplier
Raw material
WIP Source inspection
QE(Quality Issue)
IPQC
TEST Lab.
QESales
(Coordinator) (Coordinator)
(Quality Issue)
CustomerFQC
(Quality Issue)
Rockfire QA Loop
www.rockfire.com.tw
Routine review meeting -- Daily QA review meeting
Weekly QA meetingMonthly quality review meeting
Quality Concept Training
Corrective Action LoopAbnormal Quality NotificationCustomer Complain Handling Form
external internalISO 9002 documentation 5SStatistics Process Control Control ChartStatistics Quality Control Sampling Plan
Reliability ProgramQuality Consciousness
Continue Improvement /Training
www.rockfire.com.tw
Product Lines
Rockfire Product Family (in PC/TV)GamepadJoystickRacing WheelAccessory/ PC Audio device
2D-3D G-Sensor, Gyroscope, 5 Axes PC,
Force Feed Back, Vibration Feed Back , BlueTooth, RF2.4G Wireless, RF27Mhz, IR Wireless, ……
www.rockfire.com.tw
Marketing Marketing
Territory Of SalesSales and MarketingBusiness PartnersFuture PlanningProduct Roadmap 2009
www.rockfire.com.tw
Territory of Sales
JP 20%
Asia Pacific 10%
America 10%
Europe 20%
Middle East 5%
OEM/ODM 35%
www.rockfire.com.tw
•Spread out all over the world
EuropeMid East Japan
Asia Pacific
China
U.S.A
Sales and Marketing
Mid/South America
North Arica
www.rockfire.com.tw
Business Partners
OEM/ODM Projects: Gaming Controller, Gaming MS,
Gaming Accessory.
Global Buyers: Jollenbeck, Trust, Innovation, GBB, Argos,
Dixon, Carrefour, Hama, Rectron (Corex), NGS, BostonPC, Action, Messiah, Leadership, Elecom, Sanwa, Loas, Buffalo, Infinity, Pearl, Utron, DickSmith……
www.rockfire.com.tw
Future PlanningFuture Planning Dedicated OEM/ODM Service.
Market survey/ID design/Function design/Mechanical design/Cost effectiveness/Production efficiency.
Enhance Gaming peripheral Market. --PS3/ Wii/ Xbox360.
--PC/ Notebook. --Mobility gaming device innovation.
www.rockfire.com.tw
Product Roadmap 2009
Wireless pc multimedia controller
Wii JacketAccessory
PS3 Steering Wheel.
2 in 1 組合式 2.4G wheelWheel
民航機飛行控制器Dual JoystickJoystick
PS3/PC new gamepad
Car gamepadwii gamepad
Block gamepad2.4G Wireless ps3+PC gamepadStick gamepad
Wire ps3+PC gamepadFPS padReel wire gamepadWii style GC+PC gamepad
Gamepad
Q4Q3Q2Q1
Rockfire 2009 ROAD MAP
www.rockfire.com.tw
Gamepad
Q2
Gamepad 外殼或是部分外觀零件採用金屬材質,增加質感
金屬材質使用
GameapdJoystick
搭配 G-sensor 運算更精確的位置。提高控制器的精準度
Gyroscope
Light Gun動態影像偵測,可是用在光線槍或是簡報器的方案。
Cmos sensor
GameapdJoystick
重力加速度偵測,有分兩軸及三軸,可用在在 PC 平台下模擬 Wii 遊戲機的玩法。
G-sensor
Wheel在新設計的方向盤上,握把包覆人造皮革,使其更接近真實的感覺。
握把覆皮技術
Q4Q3Q1說明技術
Rockfire 2009 新技術 ROAD MAP
New Technology for 2009
www.rockfire.com.tw
The EndThe End
Thank You for Your Listening
Q & A
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