packaged drinking water presentation (3)

MINERAL WATER INDUSTRY!!!

WHY MINERAL WATER INDUSTRY?

LARGE TARGET MARKET.

ABOUT THE PRODUCT Water is a precious gift given to us by nature. Which

should be potable and free from undesired impurities.

As the name says, Mineral water is the purification of water with requisite amounts of minerals like Barium, Iron , Manganese etc. which can be absorbed by the human body to this we have given an addition of flavour of WATERMELON which will enhance the taste as well as nutritional value

MINERAL WATER WILL BE MANUFACTURED & PACKED IN PROPERLY WASHED PET BOTTLES IN STERILISED CONDITIONS.

INTRODUCTIONProduct Code 11011

Quality standards ISI specification IS:145

Production & Capacity Production of Bottling

of 500 bottles/day

Capacity 1500lit/day

3 shifts.

Prepared by Toxico Industries. Pvt. Ltd.

MARKET POTENTIAL

MARKET POTENTIALUnavailability of potable water. Therefore the process

has become IMPERITIVE to bottle up drinking water for mankind.

Demand for water is best during the SUMMERS

The Watermelon content hydrates you with its content of vitamin C which is proven to improve Immunity.

Watermelon has 92% of water content by nature.

BASIS & PRESUMPTIONSWORKING HOURS/SHIFT 8

NO. OF SHIFTS/DAY 3

NO . OF WORKING DAYS 30

TOTAL NO.WORKING HOURS 72

EFFICIENCY 75%

TOT.PERIOD FOR ACHIEVING UTILITY

2ND YEAR FROM THE DAY OF COMMENCEMENT

MARGIN MONEYR.O.I OF CAPITAL

25% OF CAPITAL INVESTMENT15% PER ANNUM

COST ANALYSIS CONSTRUCTION COST, COST OF LAND, LABOUR CHARGES AND COST OF PLANT, MACHINARY AND EQUIPMENT, INSTALLATION COST AND DEPRICIATION HAS BEEN CONSIDERED AT 10% OF THE ORIGINAL COST OF THE ASSET.

TECHNICAL ASPECTS

TECHNICAL ASPECTS 1. PROCESSING

A PROCESS OF COLLECTING RAW WATER INTO TANKS AND PUMPING IT WITH ALUM WATER FOR CONGULATION. THIS WATER IS ALLOWED TO SET FOR AN HOUR THEN TAKEN TO CHLORINATION TANKS WHERE THIS DISINFECTION IS REMOVED BY CHLORINE.THIS WATER IS SAND FILTERED AND PASSED THROUGH CARBON AND ALSO FOR DECHLORINATION. THE FINAL PROCESS IS OF PASSING IT THROUGH SERIES OF MICRO FILTERS OF5 MIC, 1 MIC AND 0.4 MIC FOLLOWED BY U.V RAYS

TECHNICAL ASPECTS 2. BOTTLING

Packing done in PET bottles of 1 Litre each which is filled automatically by Rinsing, Filling& Capping machines.

These bottles are then wrapped in boxes of 1 dozen each.

TECHNICAL ASPECTS 3.QUALITY & STANDARD

Drinking water has to bottled in Pet bottled as per ISI. Specification IS:145. These details have to be obtained from Bureau of Indian Standards in New Delhi.

Only AGMARK approved flavors are used in production.

TECHNICAL ASPECTS 4. PRODUCTION & CAPACITY

QUANTITY 45 LAKH BOTTLES p.a

VALUE 280.26 LAKH

MOTIVE POWER 50 H.P

TECHNICAL ASPECTS 5. POLLUTION CONTROL

Essence used for flavoring the mineral water will be of best quality having AGMARK.

The water recycling system has been installed to control the water and soil pollution.

The eco-friendly air processors are used to filter the harmful gases produced during the process.

TECHNICAL ASPECTS6. ENERGY CONSERVATION

Use of eco-friendly advanced technology to conserve fuel.

Use of solar equipments partly replacing the electricity used as main power resource.

FINANCIAL ASPECTS

FINANCIAL ASPECTSTOTAL FIXED COST AMT.IN LAKH

Land & Bldg 30.00

Plant & Machinery 25.00

Other fixed assets 9.00

TOTAL 64.00

FINANCIAL ASPECTS

WORKING CAPITAL/MONTH AMT.IN LAKH

Raw Material/ Packing 17.10

Salary & Wages 0.77

Utility 0.45

Recurring expenses 0.11

TOTAL 18.43

FINANCIAL ASPECTSTOTAL CAPITAL INVESTMENT AMT.IN LAKH

Fixed Assets 64.00

Working Capital 18.43

TOTAL 82.43

FINANCIAL ANALYSIS

FINANCIAL ANALYSISCOST OF PRODUCTION AMT. IN LAKH

Working capital (1 year) 221.16

Depreciation @ 10% machinery, 5% building

4.95

15% Interest on Capital 18.04

TOTAL 244.15

TURNOVER

By sale of 45 lakh bottles

( 3.75 lakh of 12 bottles @ 75/- crate)

281.25 lakh!!!!!

PROFIT ANALYSISPROFIT = TURNOVER- COST OF PRODUCTION

= 281.25- 244.15

= 37.10

FINAL PROFIT GENERATED = 37.10 LAKH!!!!!!

MARKETING STRATEGIES SWOT ANALYSIS.

S- STRENGTH

W-WEAKNESS

O- OPPORTUNITIES

T- THREATS

SWOT ANALYSIS OF THE PRODUCTSTRENGTH WEAKNESS OPPORTUNITY THREATS

Result oriented approach

Varied preferencesof the consumer

Participation in growing & innovative market

Change in choice of consumer

Brand will be well accepted

May not be able to achieve the targets in early stages

Changing needs ofthe consumer

Chances of the product idea to be copied

Quality of the product

This product is innovated according to the changing preferences of the world

Rivalry in the market

THANK YOU.