package design revised june 2010. packaging. it inspires…
Post on 06-Jan-2018
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Package Design
Revised June 2010
Packaging.
It inspires…
…and protects.
It can be practical
and functional
or just make a statement.
It attracts customers
to buy your products
using color and copy
or even aroma.
It’s aboutmotivating customers
to inch their hands in your direction, choosing your product
over the competition.
When it comes
to that split-second decision,
the packaging design
will always make the difference
between sale and no sale.
…and now from:
Which packaging catches your eye most?
What audiences do each of these packages appeal to?
Which color combination – brown and red, or teal and pink – is most aesthetically pleasing?
Would you rather brush your teeth with “clean mint paste” or “dental cream with gardol?”
Which package best implies the message and purpose of Crayola crayons?
How does JELL-O use color to its advantage in packaging?
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