pacac 2014 targetx presentation "5 higher ed dirty words"
Post on 12-May-2015
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Five Higher Ed Dirty Words You Need to Know
Penelope Sawyer, TargetXAnnemarie Nagle, TargetX
CUSTOMER
Who are they? Do you feel
like you know them?
CU
STO
ME
R
The person who knows
isn’t in the building
CU
STO
ME
R
EXPERIENCE
Not just the experience with your
admissions staff...
EX
PE
RIE
NC
E
EX
PE
RIE
NC
E
SALES
Know your value propositionSA
LES
Always be closingAlways be learning
SA
LES
COMPETITION
Check your institutional ego
at the door.
CO
MP
ETI
TIO
N
● What is their profile?
● Why do we lose students to them?
● How do we differentiate?
CO
MP
ETI
TIO
N
PARENTS!(you know you love it)
P*%$#TS
Not buying what you’re selling
PA
RE
NTS
● Create a customer profile
● Be a champion for experience (and retention)
● Know your competition
● Tools. Talent. Training.
Wha
t th
e?!
Any suggestions?
Thank You
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