oxford university rcuk cdt symposium
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CREATIVE COMMERCEON DEMAND MANUFACTURE & CREATIVE COMMERCE
Tuesday, 3 July 12
‘... digitisation of manufacture and convergence in the digital world ... implications for commerce in industries such as the toy industry.’
Tuesday, 3 July 12
Tuesday, 3 July 12
Tuesday, 3 July 12
Tuesday, 3 July 12
Tuesday, 3 July 12
Redefining product design and manufacture in digital consumer culture
Natasha Carolan | HighWire Doctoral Training Centre | @natashacarolanNatasha Carolan | HighWire Doctoral Training Centre | @natashacarolan
Taylorism
Fordism
Mass production
Consumer Culture
Design
Advertising
Marketing
Window dressing
Departmentstores
Mail order
Manufacture
Mass consumption
Industrial-isation
Tuesday, 3 July 12
Redefining product design and manufacture in digital consumer culture
Natasha Carolan | HighWire Doctoral Training Centre | @natashacarolan
Post fordism
UCD
Online
Agile Lean
Market-places P2P
Mass Customisation
Participatory User led
Flexible specialisation
Tuesday, 3 July 12
Redefining product design and manufacture in digital consumer culture
Natasha Carolan | HighWire Doctoral Training Centre | @natashacarolan
Digitaldesign tools
Digital fabrication
Web 2.0
Pro-sumerism
Distributed On-demand Service-based
Customer facing
Post-industrial
Collaborativeconsumption
Co-creationof value
Servicedominant
logic
Co design Participatory Meta-design User-design
Digitisation+
Convergence
Tuesday, 3 July 12
CommunityRetail ManufacturerDesigner/ManufacturerPersonalServiceTuesday, 3 July 12
Configuration ParameterisedHaptic
Data drivenEmbodied
Generative Consumer App
Bounded
Tuesday, 3 July 12
Tuesday, 3 July 12
“stories are the contrails that toys leave as they roar through our world and our imaginations“ (Matt Jones, 2007)
Tuesday, 3 July 12
Redefining product design and manufacture in digital consumer culture
Natasha Carolan | HighWire Doctoral Training Centre | @natashacarolan
Tuesday, 3 July 12
Tuesday, 3 July 12
‘Customisation & on-demand production difficult to offer as a service...’
Alice Taylor, 2012
Tuesday, 3 July 12
“tomorrow’s leading manufacturing companies will be the ones whose managers unleash the
service potential of their factories”Richard Chase and David Garvin (1982)
Tuesday, 3 July 12
Tuesday, 3 July 12
Tuesday, 3 July 12
Benoonbenoon
Tuesday, 3 July 12
Tuesday, 3 July 12
CO-CREATIONTuesday, 3 July 12
GAMES!
Tuesday, 3 July 12
CONNECTED
Tuesday, 3 July 12
STOMP STOMP!
Tuesday, 3 July 12
Tuesday, 3 July 12
Natasha Carolan@natashacarolan | natashacarolan.co.uk
Tuesday, 3 July 12
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