own your story - product camp austin 2012 pca8

Own Your Storyor

Someone Else Will

 Joshua Duncan@joshua_d

#PCATX

Good marketing uses the products to help tell a story.

Bad marketing tells stories about products.

- Simon Sinek

Define Your Story

We help X do Y doing Z

A DIGITAL PRESENCE IS JUST A WAY OF LIFE

We are competing for the moment.We are competing for the future.We are competing for relevance.

- Brian Solis

Own your Story

Companies can never be sure about the final stories circulating in the market. Hence, telling authentic stories in the beginning is always

best.

- Philip Kotler, “Marketing 3.0”

Things that GLOW. ”

– Seth Godin

“There's an argument for transparency….The market, though, often seeks out the translucent.

Write One, Run Everywhere

“Marketing is not a battle of products,It is a battle of perceptions”

- Ries & Trout

“Strategy without tactics is the

slowest route to victory. Tactics

without strategy is the noise before

defeat.” – Sun Tzu

Evolve your Story

When you make a decision, it results in an action. And the accumulation of those decisions and actions become how people describe you and think of you.

It becomes your “story”

- Jeanne Bliss, “I Love You More Than My Dog”

Is this good?

Own Your Storyor

Someone Else Will

 Joshua Duncan@joshua_d

Image Credits• Story -http

://www.flickr.com/photos/umjanedoan/497411169/sizes/z/in/photostream/• Mint – www.mint.com• Content Grid - http://blog.eloqua.com/the-content-grid-i-all-so-meta/• Spiderman -

http://www.flickr.com/photos/polvero/3422530445/sizes/l/in/photostream/• Dinosaurs -

http://www.flickr.com/photos/superamit/3886055392/sizes/o/in/photostream/

• Napkin - http://www.flickr.com/photos/hammock/3605669058/sizes/l/in/photostream/

• Amazon - http://mashable.com/2011/07/22/facts-amazon-com/#205832-The-First-Book-Sale

• Content map - http://www.contentmarketinginstitute.com/2011/04/content-mapping-b2b-marketing/

• 2012 - http://www.flickr.com/photos/creative_stock/6603724951/sizes/l/in/photostream/

• Seth - http://sethgodin.typepad.com/seths_blog/2012/02/transparent-or-translucent.html