ovi store merchandizing - momo, riga

Ovi Store MerchandizingOvi Store MerchandizingOvi Store MerchandizingOvi Store Merchandizingfor developers and publishersfor developers and publishersfor developers and publishersfor developers and publishers

Mikael Stendahl

It’s all about:It’s all about:It’s all about:It’s all about:

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Services Sales

Nokia Nordics & Baltics

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165 Million Active Users

250 000 New Signups Every Day

over 3.0 Million downloads / day(over 1 Billion/year at constant rate)

Billing Integration with 91 Operators Worldwide

(3/4 consumers prefer operator billing)

Nokia simplifies the offering.

Java apps

Web apps

Native apps

Nokia radically focuses its development offering, greatly simplifying life for

developers and increasing investment in strategic technology.

8 © 2010 Nokia, Mikael Stendahl

Phones(S40)

Basic devices for the

masses.

Ovi Store Device platforms, clarified

Smartphones(Symbian)

Democratizing the

Computers(MeeGo / Maemo)

Leading the evolution of

Develop Native Apps (Qt)

Basic devices for the

masses.Democratizing the

smartphone.

Leading the evolution of

mobile computing

Develop Java apps Develop Native Apps (Qt)

DevelopWeb Apps(QtWeb kit & HTML5)

DevelopWeb Apps(QtWeb kit & HTML5i)

9 © 2010 Nokia, Mikael Stendahl

92 Developers with Over 1 Million downloads

(from 70 on 1st of October)

1.5 Million Downloads of Nokia QT SDK

• Free to use. No registration fee

• Open to all businesses and individuals

• No programming skills required

• Only takes minutes to create

Ovi App WizardOvi App Wizard is a fast, easy and free way to mobilize and monetize your

web content (in RSS/Atom format) for Ovi Store

• Only takes minutes to create

• Apps delivered into Ovi Store within

24 hours of submission

• Distribute apps that work on nearly

every Nokia handset to millions through

Nokia’s Ovi Store

http://appwizard.ovi.com

15 © 2010 Nokia, Mikael Stendahl

Benefits of publishing in Ovi Store

• Easy access to a single sales channel

reaching millions of consumers

around the world

• Monetize your applications and content

with Nokia-provided credit card

and operator billing

Ovi Publish

and operator billing

• Rewarding 60-70% developer revenue

share depending on payment method

• Fast time-to-market via Ovi Publish site

• Sales and usage reports, updated daily

• Liberal content validations and quality

assurance procedures make it easy to

get your products to market

http://publish.ovi.com

Only 1€ Signup Fee

16 © 2010 Nokia, Mikael Stendahl

Ovi Store

• Nokia will promote relevant local apps

on Ovi Store, main section (Recommended).

Recommended section

• 10 positions, out of 30, on the main Ovi

Store view are managed by Nokia Nordic

team for promotion of locally relevant

apps on a weekly basis.

17 © 2010 Nokia, Mikael Stendahl

topApps

• Nokia will preinstall an application

called topApps on all our upcoming

devices in the Nordic & Baltic region.

• Added to the Home Screen to help

consumers keep in touch on the hottest

downloads every day! downloads every day!

• Nokia Nordic team will add locally

relevant apps to topApps, on monthly

basis.

• This is a great opportunity to

secure the distribution of your apps

to already engaged consumers.

18 © 2010 Nokia, Mikael Stendahl

Ovi Store marketing

Nokia.local pages

• Promo banners on nokia.localmain pages on a rolling basis for OVI Store and local apps.

XML based banner showing

relevant content to Danish

users. Note that this XML feed

will be used by external

partners as well (operators,…) partners as well (operators,…)

= more visibility for your apps

Fixed

banners

19 © 2010 Nokia, Mikael Stendahl

Ovi Store marketing

ATL/BTL campaigns

• Nokia will continue to do large 360 ATL/BTL campaigns with Ovi Store being the key service promoted.

• The campaigns will include local content.content.

• Examples:

- OVI Store TV spots inc local apps

- Retail / POS materials inc local apps

- BTL materials including local apps

20 © 2010 Nokia, Mikael Stendahl

Expanding Monetization and Merchandizing Opportunities

New Features

In-App Advertising

Case Study – Liquid Air Lab Radio App Success Story

© 2010 Nokia, Mikael Stendahl22

http://blogs.nokia.com/nordicblog - Twitter tag #nokiadev

Nokia Nordic Blog for developers

News, competitions, contact info, event calendar

23 © 2010 Nokia, Mikael Stendahl

Our Developer Story is Gaining Momentum

Thank YouThank YouThank YouThank YouOvi Publish Support

PublishToOvi.Support@nokia.com

Sales & Marketing Support

mikael.stendahl@nokia.com

@mstendah in Twitter

Developer Support – Forum Nokia

gian-luca.cioletti@nokia.com