overview of online business models and monetisaton points

Online Business Models

Keith Feighery: Digital Strategist

Online Business Models

Online business models

• Transactional based websites – Retail & Auction-based

• ASP, Direct Selling, Market based, Bid Economy, • Online provider - 3rd party paying services

– Recruitment sites, property services (myHome.ie), classifieds (craigslist), service providers (elance.com)

• Digital/software products or services– Software Products and Services

• Freemium (read Free and Fred Wilson, Andrew Chen), tiered customers etc…• Subscription driven• Paid Services (Realex, Paypal, WorldPay etc..)

• Media related subscription driven/ad based services– High quality content people willing to pay for e.g. Hulu, WSJ, Economist

• Revenue sharing click through sales models– Streaming music services – Spotify, Hypem, Blip.fm, MOG

• Online and Social Games– Advertising, virtual goods, subscription based, Lead Gen/Alternative Payment

• Mobile Apps– Lead Gen/Ad Driven

Merchant & Market Driven

Online Provider 3rd Party Paying Services

Subscription Based Application

Freemium Products & Services

Media subscription services

Revenue sharing click thru models

Social Games

Alternative Payments

Mobile Services