overview li,fb,twitter 101309

Networking is one of the most powerful (and successful) methods for job search especiallysuccessful) methods for job search, especially in challenging business climates. Are you using social media sites (LinkedIn.com, Facebook,social media sites (LinkedIn.com, Facebook, Twitter) to your advantage?

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Attend this three-session course to learn techniques that can help to supercharge yourtechniques that can help to supercharge your job search. Bring your own laptop (helpful, but not required) for hands-on instruction.not required) for hands on instruction.

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Session 1 is an introduction to the main three sites: LinkedIn, Facebook, and Twitter.

Session 2 will give you insights into how to make the most of your presence on each site.

Session 3 will give you the opportunity to learn from others who have success stories using these sites.

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Each session will contain opportunities for you to incorporate your learnings in a hands onto incorporate your learnings in a hands-on workshop, and participants will be asked to apply their learnings each week. Laptops areapply their learnings each week. Laptops are helpful but not required.

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Bring your laptop for hands-on instruction and to start applying some of your learnings duringto start applying some of your learnings during this workshop. Also, please bring business cards to this event.cards to this event.

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Attend and learn:S h ld b i Li k dI i ht◦ Seven ways you should be using LinkedIn…right now ◦ How to build professional credibility using your

LinkedIn account ◦ LinkedIn Etiquette: Do’s and Don’ts ◦ Four magic words to expand your network ◦ Tips and tricks for your profile page◦ Tips and tricks for your profile page ◦ All this and much more!

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TIP: Update Your Status Frequently…

Your status

Read network updates

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…and your network receives updates.

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Increase Connections by Personalizing Your Invitationsg

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Etiquette: select “Archive” to decline an invitation from a known contact

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Promote Your Events

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Attend and learn:T F b k t t F b k?◦ To Facebook or not to Facebook?◦ The importance of one persona across social networks◦ How recruiters use Facebook◦ How not to use Facebook, esp. for Job Seekers◦ Targeting companies on Facebook

F b k ti tt◦ Facebook etiquette

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Attend and learn:Wh t’ th f ll b t?◦ What’s the fuss all about?◦ The value of following and being followed◦ How recruiters use Twitter◦ How to make Twitter more manageable◦ Targeting companies on Twitter

H ht f t d # l h i l di◦ Hashtag for today: #walshsocialmedia

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#walshsocialmedia

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#walshsocialmedia

#walshsocialmedia#walshsocialmedia

#walshsocialmedia#walshsocialmedia

#walshsocialmedia #walshsocialmedia

#walshsocialmedia

#walshsocialmedia

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#walshsocialmedia

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#walshsocialmedia

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#walshsocialmedia

What's a twoosh? Why it's a 140-character tweet!Why it s a 140 character tweet!

Can you “twoosh” your careerCan you twoosh your career objective?

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#walshsocialmedia

Don’t “twoosh” all the time. Leave room for a retweet or “RT”Leave room for a retweet or RT .

Suggested: 120 characters or lessSuggested: 120 characters or less.

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#walshsocialmedia

• Twitter = the site• Tweet = (n) a post, or (v) the action of posting on twitterposting on twitter

• RT = retweet• Use @ to make a reponse trackable• Use @ to make a reponse trackable• DM = direct message

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#walshsocialmedia

10% f• 10% of users dominate Twitter*

• 80% of users have 10 f ll **<10 followers**

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* www.foxnews.com/story/0,2933,525227,00.html** www.techcrunch.com/2009/06/06/on-twitter-most-people-are-sheep-80-percent-of-accounts-have-fewer-than-10-follower/

#walshsocialmedia

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#walshsocialmedia

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#walshsocialmedia

Tweet from anywhere – even here:

Set up your account for instant “ ” f ll h“tweets” from your cell phone

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A completed evaluation form (last day of this workshop) is p y prequired to receive a “Take Charge” Certificate. Email takecharge@walshcollege.edu if you did not complete an evaluation form.

Your “Take Charge” Certificate will be emailed to you upon completion of the final workshop in the series (if multiple

)sessions).

SPECIAL OFFER: Walsh College Application Fee for Winter 2010 will be waived for all “Take Charge” attendees. Simply present a copy of your “Take Charge” Certificate to enjoy this discount!

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Walsh College delivers a business education that integrates application and theory

www.walshcollege.edu 800‐WALSH‐01 admissions@walshcollege.eduTroy Novi Clinton Township Harper Woods Port Huron Online

to prepare graduates for successful careers.

Established in 1922, Walsh College grants business and technology degrees at the bachelor’s master’s and doctoral levels Walsh College is Michigan’s largestbachelor s, master s, and doctoral levels. Walsh College is Michigan s largest graduate business college. The College offers upper‐division undergraduate and graduate business and technology degree and certificate programs to 4,600 students at campuses in Troy, Novi, Clinton Township, Harper Woods, and Port H (b i i i F ll 2009) ll liHuron (beginning in Fall 2009), as well as online.

Walsh College is accredited by The Higher Learning Commission of the North Central Association of Colleges and Schools (www ncahlc org) and theCentral Association of Colleges and Schools (www.ncahlc.org) and the International Assembly for Collegiate Business Education (IACBE, www.iacbe.org).

As a leader in our local business community, Walsh College partners with many local businesses and corporations to offer a variety of resources to our students and alumni. This includes exclusive access to career services tools and information, including our bi‐annual Career Fairs, Job Listings in our eRecruitingdatabase, and individual career advising assistance.database, and individual career advising assistance.

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Unemployed? Under‐employed? The State of Michigan and Walsh College can help.

http://www.walshcollege.edu/NWLB

g g pThe No Worker Left Behind (NWLB) program can help you acquire the education or training needed to obtain a new job in a high‐demand field. Funded by the State of Michigan tuition assistance Michigan, NWLB provides career counseling and of up to $5,000 per year for two years to qualified Michigan residents.

The NWLB program pays tuition directly to participating educational institutions so that your out‐of‐pocket costs are minimized. You may also be eligible for additional financial aid through the educational institution in which you enroll. All degree and certificate programs at Walsh College are approved by No Worker Left Behind (NWLB).

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Eligibility. http://www.walshcollege.edu/NWLB

You may qualify for the No Worker Left Behind program if you meet the following criteria:

You are a resident of the State of Michigan, andg , You are currently unemployed, or You have received a notice of termination or layoff from employment,

oror You are employed but your family income is $40,000 or less per

year.

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Eligibility (continued) http://www.walshcollege.edu/NWLB

Additionally, you must: Be at least 18 years old. NOT have graduated from high school in the last two years NOT have graduated from high school in the last two years. We recommend you meet with a Walsh College academic advisor to

discuss admissions requirements for your program of interest. Final eligibility is determined by your local Michigan Works! Service Final eligibility is determined by your local Michigan Works! Service

Center. Visit michiganworks.org or call 1‐800‐285‐WORK to find the location nearest to you.

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No Worker Left Behind Process and Walsh College

http://www.walshcollege.edu/NWLB

1. Make an appointment with Walsh College to discussion admission into your program of interest. Email us at admissions@walshcollege.edu or call 248‐823‐1610 to schedule an appointment at Walsh College.

2. Visit your local Michigan Works! Service Center to determine your eligibility in the program and to enroll.

3. Complete the orientation, career assessment, and counseling sessions as d b h l l h krequired by the NWLB program at your local Michigan Works! Service Center.

4. Obtain a referral to Walsh College, which is an eligible educational institution, from Michigan Works!

5. Schedule an appointment with Walsh College to complete your application and/or for course planning. Email us at admissions@walshcollege.edu to schedule an appointment at Walsh College.

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