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“Export Orientation and the Cultural Industries: The Case of Barbados”
byIan W. Walcott
National Cultural Foundation, Barbados
SALISES ConferenceTrinidad, March 26-28, 2007
Theme: Crisis, chaos and change: Caribbean Development Challenges in the 21st Century
Overview Case of Barbados – strategic repositioning of
economy toward export using cultural industries Part I - successes and challenges after 40 years
of Independence and current cultural policy in development framework
Part II - the goals of the national strategic plan and emanating cultural policy
Part III - an analysis of cultural exports and support mechanisms
Part 1 – 40 Yrs of Independence - Successes The island boasts a 99% literacy rate Free education from age five right through to university Plans to implement University College of Barbados
(UCB) & one graduate per household by 2025 The per capita income (PPP stands at US$11000 UN Human Development Index between 26th and 31st
over last ten years. Universal health care system from cradle to grave
Part 1 – 40 Yrs of Independence – Failures & Challenges “First World country with Third World
constraints” Over-consumption High levels of debt Legacy of slavery – dominant white business
class Mottley’s Siege Mentality Nettleford – Caribbean leadership’s
Eurocentric worldview
Part I – 40 Yrs of Independence –Opportunities & Threats Cultural industries as development vehicle Entrepreneurship Wealth creation Need for Science & Technology Policies Integrated communication technologies and
Internet E-commerce
Part II - National Strategic Planning & Culture
National Strategic Plan of Barbados 2005 – 2025 (Goals)
1. Developed status by 2025 through cultural transformation
2. Improved governance – free of colonialism vestiges3. People-centric development4. Environmental protection5. Increased competitiveness – insertion in global system6. Improved image of Barbados
Defining Barbadian Culture, Technology & Cultural Policy
Brathwaite – ethno-historical linkages Smallness and pragmatism 21st century reality & cultural diversity Reconfigured space – CSME, virtual reality Emerging global citizenry Importance of Internet
Defining Barbadian Culture, Technology & Cultural Policy
Cultural policy – cluster model Music, Fashion, Film
Cultural industries – adopted UNESCO categories
Advantages of Clustering Cross-fertilization allowed to take place; Creative synergies encouraged and allowed
to organically evolve; Creativity of clusters drives new business
models; Promotes innovation; Promotes management in a projectized
environment
Advantages of Clustering Reduces the risk of stagnation; Clusters are project driven, proactive entities
and react quickly to change; Promote an environment of change; Attracts creative energy, imagination, skilled
personnel and investment.
Part III - Export Orientation What will we sell the rest of the world?
CARIFESTA 1981 – Creative Catalyst Formation of NCF – 1983 US$100 million festival management
experience Crop Over Impact – US$25 million Importance of NIFCA
Cases of Successful Export Rihanna
Product of Combermere School
Beneficiary of retrofitting for CARIFESTA 1981
Legacy of high performance in the arts
Need of curriculum reform
Cases of Successful Export Barbadian Art
Barbadiana Social sales and
breakthroughs West Coast Paradox Challenge of pricing our
art
Cases of Successful Export Community Arts Linkage to tourism Developing new
products Developing presence
on the web Excellent case of
raising international funding
Cases of Successful Export Antonio Cumberbatch
Design Talent BCC Graduate Making a name in
Caribbean CAF grant recipient
The National Cultural Foundation as Enabler of Cultural Policy
Grant seekers
Services offered
NCF asNCF asIntermediaryIntermediary
CoordinationCentral Planning
Project Mgmt Policy Dev.
Locating GrantsFacilitator
National HostEnabler
Business Artists
Private sector
Support needs
Donors
Markets
Public sector
Demand Enabler Supply
Conclusions The four cases demonstrate Barbados’ has a huge
potential Success in international market requires strong notion
of ‘self’ Internet important gateway to market and sell our
cultural goods, services Implications for government policy – Science &
Technology NCF reconfiguration necessary NCF must become enabler to support breakthrough
into the international market Requires internal reform and reduction in bureaucracy
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