overcoming risks in rural banking
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Financial Technology Summit
June 7-9, 2012; Goa
Overcoming Risks in Rural Banking
Inderjeet Singh Dang, Head – Products
Dhanlaxmi Bank
As economies
mature, deposit and
credit grow rapidly
Deposit build up in
India will accelerate
Deposit / Credit
growth, a precursor
to Development
Deposits
to
National
Savings
Ratio
Credit to GDP Ratio
-
1.0
2.0
3.0
4.0
5.0
6.0
7.0
8.0
9.0
0% 50% 100% 150% 200%
0%
50%
100%
150%
200%
0% 50% 100% 150% 200%
Australia Austria Belgium Canada France Germany Italy Japan Korea, Rep. Netherlands Portugal Singapore
Spain Sweden Switzerland United Kingdom United States
India Indonesia Malaysia Maldives Philippines Sri Lanka Thailand
Argentina Barbados Belize Bolivia Brazil Chile Colombia Costa Rica Dominica Dominican Republic Ecuador El
Salvador Guatemala Guyana Honduras Jamaica Mexico Nicaragua Panama Paraguay Peru St. Lucia St. Vincent and the Grenadines Suriname Trinidad and Tobag
Algeria Angola Bahrain Botswana Cameroon Cape Verde Congo, Rep. Egypt, Arab Rep. Gabon Iran, Islamic Rep.
Israel Jordan Kuwait Lesotho Mauritius Morocco Oman Qatar Saudi Arabia Seychelles South Africa Swaziland Tunisia
Albania Armenia Bulgaria Croatia Czech Republic Estonia Georgia Hungary Kazakhstan Latvia Lithuania
Macedonia, FYR Moldova Poland Romania Russian Federation Slovak Republic Turkey
0%
50%
100%
150%
200%
0% 50% 100% 150% 200%
Australia Austria Belgium Canada France Germany Italy Japan Korea, Rep. Netherlands Portugal Singapore
Spain Sweden Switzerland United Kingdom United States
India Indonesia Malaysia Maldives Philippines Sri Lanka Thailand
Argentina Barbados Belize Bolivia Brazil Chile Colombia Costa Rica Dominica Dominican Republic Ecuador El
Salvador Guatemala Guyana Honduras Jamaica Mexico Nicaragua Panama Paraguay Peru St. Lucia St. Vincent and the Grenadines Suriname Trinidad and Tobag
Algeria Angola Bahrain Botswana Cameroon Cape Verde Congo, Rep. Egypt, Arab Rep. Gabon Iran, Islamic Rep.
Israel Jordan Kuwait Lesotho Mauritius Morocco Oman Qatar Saudi Arabia Seychelles South Africa Swaziland Tunisia
Albania Armenia Bulgaria Croatia Czech Republic Estonia Georgia Hungary Kazakhstan Latvia Lithuania
Macedonia, FYR Moldova Poland Romania Russian Federation Slovak Republic Turkey
0%
50%
100%
150%
200%
0% 50% 100% 150% 200%
Australia Austria Belgium Canada France Germany Italy Japan Korea, Rep. Netherlands Portugal Singapore
Spain Sweden Switzerland United Kingdom United States
India Indonesia Malaysia Maldives Philippines Sri Lanka Thailand
Argentina Barbados Belize Bolivia Brazil Chile Colombia Costa Rica Dominica Dominican Republic Ecuador El
Salvador Guatemala Guyana Honduras Jamaica Mexico Nicaragua Panama Paraguay Peru St. Lucia St. Vincent and the Grenadines Suriname Trinidad and Tobag
Algeria Angola Bahrain Botswana Cameroon Cape Verde Congo, Rep. Egypt, Arab Rep. Gabon Iran, Islamic Rep.
Israel Jordan Kuwait Lesotho Mauritius Morocco Oman Qatar Saudi Arabia Seychelles South Africa Swaziland Tunisia
Albania Armenia Bulgaria Croatia Czech Republic Estonia Georgia Hungary Kazakhstan Latvia Lithuania
Macedonia, FYR Moldova Poland Romania Russian Federation Slovak Republic Turkey
0%
50%
100%
150%
200%
0% 50% 100% 150% 200%
Australia Austria Belgium Canada France Germany Italy Japan Korea, Rep. Netherlands Portugal Singapore
Spain Sweden Switzerland United Kingdom United States
India Indonesia Malaysia Maldives Philippines Sri Lanka Thailand
Argentina Barbados Belize Bolivia Brazil Chile Colombia Costa Rica Dominica Dominican Republic Ecuador El
Salvador Guatemala Guyana Honduras Jamaica Mexico Nicaragua Panama Paraguay Peru St. Lucia St. Vincent and the Grenadines Suriname Trinidad and Tobag
Algeria Angola Bahrain Botswana Cameroon Cape Verde Congo, Rep. Egypt, Arab Rep. Gabon Iran, Islamic Rep.
Israel Jordan Kuwait Lesotho Mauritius Morocco Oman Qatar Saudi Arabia Seychelles South Africa Swaziland Tunisia
Albania Armenia Bulgaria Croatia Czech Republic Estonia Georgia Hungary Kazakhstan Latvia Lithuania
Macedonia, FYR Moldova Poland Romania Russian Federation Slovak Republic Turkey
Upper Mid IncomeLow-Mid Income
Advanced Econ
Low Income
India
Brazil
USA
RussiaSouth
Africa
Malaysia
Source: World Bank
Global Landscape
“Financial Inclusion” not for charity !!
CountriesRelatively young(Median age)
Increasing wealth(Income growth %) % Unbanked
India 7 24.5 41
China 8.3 36.7 70
Brazil 7 27.6 57
USA 1.3 36.6 5-10
Japan 0.2 45.3 5-10
Western
Europe1 -2 39.8 10
1. Western Europe aggregate as defined by EuromonitorNote: Growth rates calculated 2008-2013, scores indexed against global average being 100Source: Euromonitor, 2005 World Development Report, BCG analysis
The opportunity….
A young population more open to technology / innovation
Local Landscape
Understanding the Rural market
Insights
Kenya Field Experiment
Savings Habits
Inclusive Growth
Role of Technology
Risk Elements
Innovation
Building Blocks
The Real Test
Rural Banking
No of Villages: > 6 lacs
Population Covered: ~ 83 crores (68%)
Total unbanked population : 45 crores (World Bank estimates)
*Source: RBI Quarterly Statistics on deposits of SCB, Sep 2011
Local Landscape
Rural SCBs All SCBs*
Annual Growth Rate (deposits) : 19.4% 20.9%
Annual Growth Rate (credit) : 20.9% 21.3%
Rural is growing at par with the OVERALL Growth
Understanding the Rural Market
68% of the population lives in villages
Population Distribution
Cities, 13Towns, 12
Semi-Urban townships, 13
Villages, 83
-10
0
10
20
30
40
50
60
70
80
90
100
Residing Population (crores)
Cities Towns Semi-Urban townships Villages
Rural: better understanding
3%
32%
65%
Villages, by population category
> 5000
1000 - 5000
< 1000
15%
63%
22%
Population residing
> 5000
1000 - 5000
< 1000
57 crore of the Rural population (63%) stays in 1.9 lacs Villages (32%)
Banking Sector to introspect on the “needs” of the customer & relook the service delivery mechanisms !!
Formal Banking Channels: Inclusion ??
47%39%
11%15%
0%
5%
10%
15%
20%
25%
30%
35%
40%
45%
50%
Share of GDP Share by the No of Offices Share of the Total Deposits Share of theTotal Advances
Rural Economy
Source: McKinsey Global Institute; May 2007
The Future looks promising
Rural will catch up with the present day Urban
Rural - Insights
Field experiment in Rural Kenya
Source: Why don’t the poor save more; Stanford Univ. / UCSC Deptt. of Economics; May 30, 2012
Basic Savings Product
Savings for Health Emergencies
Rotating Savings & Credit Association
(ROSCA)
De
gre
e o
f Co
mm
itme
nt
1
2
3
• Soft Commitment
• Mental Accounting
• Labeling• Non fungible –though physically accessible
• Credit – Induced for Savings• Social – regular deposit compulsion
Field experiment in Rural Kenya: Learnings
1. Take up rate (after 12 months) varied between 66% -97%2. Purpose of Health Emergencies highly valued3. Providing CREDIT & SOCIAL pressure worked4. Sub groups most “taxed” by Social Networks showed
highest propensity to save5. Some form of commitment is needed for people with time-
inconsistent preferences
Simple box with a lock and key - substantially increased investment in preventative health / reduced vulnerability to health shocks
More sophisticated devices with stronger commitment features are better suited for other individuals
Rural Savings habits………customer differentiation
Source: IFC “Deposit Assessment in India”; March 2011
Source: IFC “Deposit Assessment in India”; March 2011
Rural Savings habits………product design inputs
Source: IFC “Deposit Assessment in India”; March 2011
Rural Savings habits………Financial literacy + Customer convenience
Inclusive Growth
The Framework – need to address specifics
Affluent Rural
• Traders / Shopkeepers
• Credit Orientation
Entrepreneural
Poor
• Artisans, Supervisors
• Regular Savings HabitsSelf Employed
Poor
• Daily wage earners
• Compulsive SavingsLabouring Poor
• Illiterate
• Thrive on Trust
Vulnerable Poor
Captive Consumption
Self Sustainable
No Frivolous Consumption
Suitability of product offerings
Accessibility & Convenience
Safe, Secure, Fast & Low cost
FINANCIAL LITERACY
Product
Technology Enablement
Servicing Model
Key Drivers for a Successful Platform
Suitability of product offerings
Accessibility & Convenience
Safe, Secure, Fast & Low cost
FINANCIAL LITERACY
Key Drivers for a Successful Platform
Inclusive Growth
UsabilitySimple & Reliable
Role of Technology
Existing Models In Practice
Smart Card
Door to Door
RetailerMobile Phone
Outreach ModelTechnology Framework
•No telecom network reqd•More remote
areas
•Hardware by Customer•Numeral
Literacy assumed
•Push model•Fixed Cost
•Pull model•Variable Cost
FINO
M-Pesa
EKO
Still usage / penetration is low !!!!
Literacy Issues
Language Constraints
Connectivity Constraints
Low GPRS penetration / Multi-factor
Authentication
Innovation stops after initial
success
Bottom of pyramid
untouched
•Numeric literacy higher
than alpha literacy
•Primary interaction
remains voice
•Interactive Options
•Mobile penetration, 10 times faster
than PC
Usability is the Key
Risk Elements – .Intrinsic / Extrinsic
Overcoming Risks to Growth
Bankers
ROI Objectives
Risk Premium
High
Poor Tracking
Mechanism
Rampant Corruption
Govt Machinery
Middle men
Connivance
Un-empowered Individuals
Overcoming Risks to Growth
Reduce Cost of Operations
Foolproof Delivery
Empower citizens & Eliminate
Middlemen
Innovation
Risks can be controlled through
Innovation – need of the hour
Source: The Fortune at the Bottom of the Pyramid: C K Prahalad
Enterprises need to work towards “Solutions” for the Bottom of the Pyramid (BOP)
Can VOICE Authentication be the Game Changer ????
Successful application:
Unlimited options:
Connectivity is
Productivity
Can be used by anyone: a potent tool
for B2C
Rs 3,00,000 crore Govt. Benefit
Programs
•Speech recognition +
Voice Biometrics MOST SECURE
•Philippines Pension Case
Study
•Culture of entrepreneurship
“Mhealth” “Sales” “Agri” ”Fin Ser”
•Huge impact on GDP;
GrammenPhone Case
MobilityWireless
Video Presence/
Virtual Reality
Te
ch
no
log
y P
latf
orm
’s I
mp
act
Web/Internet
Leveraging Technology
MobilityBroadband
Flexibility
Opportunities
GDP
* Source: Strategy Paper March 2011; Office of Advisor to the Prime Minister
Study of 120 countries has shown that for every 10% increase in braodband adoption; GDP goes up by 1.3% *
Building Blocks
Building Blocks towards Financial Inclusion
Aadhar / UIDAI
No Frills DriveFI – Coverage of villages >
2000 population
Bank Banking De –
Licensing
Electronic Benefit
Transfers
Financial Awareness / Literacy
Campaigns
MicroFin Dev Funds (FIF + FITF)*
Inclusive Growth
NPCI / Tapping Mobility
Regulation + Catalysts for Market Changers
* Financial Inclusion Fund / Financial Inclusion Technology Fund
Convergence of Objectives……………….
Business
Objectives
RBI Objectives
Govt . Objectives
EBT
Rural Customer Objectives
Rs 3 lac croresacross 30 crores
beneficiaries
FI;Secure
Product; Profitability; Technology;
ScalabilityNeeds
Fulfillment;
Trust
From Pyramid to Diamond -The Real Test !!
Source: The Fortune at the Bottom of the Pyramid: C K Prahalad
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