overcoming client objections · 2018. 11. 30. · objection 5: i heard i should get a wordpress...

a duda workshop, 2018

Overcoming Client Objections

Why do we get Objections?

Believes your solution does not provide enough value

Reluctant to make a change

Has, or thinks they have, a need that doesn’t align with your solution

Knowing that these are issues,

can you better construct your pitch

to address them?

Objection 1: I already have a website...

mobileoptimization

securityspeed

Objection Basis: Reluctant to change

Strategy: Educate on best practices that impact conversion

Objection 1: I already have a website...

77% of websites take more than 10 seconds to load on mobile...

11% LESS CONVERSIONS for every second it takes a site to load...

Speed=

Revenue

Objection 2: I was told I don’t need a website

Objection Basis: Customer has (or thinks they have) a need that doesn't align with your solution

Strategy: Educate on how consumers actually convert from search

? ? ?

Objection 2: I was told I don’t need a website

70%4%

1%

25%

website!

Objection 3: Why should I pay more for you than Wix or Squarespace?

Objection Basis: Customer does not believe your solution provides enough value

Strategy: Educate on who uses restrictive, DIY, consumer-grade site builders.

BasicSites

ComplexSites

Fast and Flexible

Objection 3: Why should I pay more for you than Wix or Squarespace?

only 2.5% publish rate

omni-channelapproach

&expertise

time valueof money

Objection 4: the last company I worked with really ran me into the ground

Objection Basis: Customer does not believe your solution provides enough value or Customer is reluctant to make a change

Strategy: Sell a transparent, fair relationship, and promise to keep up with industry best practices...HINT, Duda will do the latter for you.

Objection 4: the last company I worked with really ran me into the ground

Easy Editor: Making

updates in a snap!

Duda’s Permission

Settings

Duda’s Site

Comments

Objection 4: the last company I worked with really ran me into the ground

Duda’s dedication to innovation

Duda’s optimizing sites for Lighthouse, Google’s new speed metric of web page quality

Objection 5: I heard I should get a Wordpress site….

Objection Basis: Customer has (or thinks they have) a need that doesn't align with your solution

Strategy: Educate them on the weaknesses of an open source, “free” system

Major security risks, hacked

sites, and tarnished brands

Hidden Fees“Free” doesn’t equal best

Objection 5: I heard I should get a Wordpress site….

Join our Next Workshop:

Using Site CommentsDec 6, 11 AM PSTHosted by: Roni and Liz

We’re going to walk through our Site Comments service, currently in Beta! Want to learn more about how it works before you try it out? We’re here to help. Bring your questions, and your use cases.

Sign up at: education.duda.co

Thank You!