outfront insiders - wine survey

WINESURVEY

72%Drink wine frequently

DRINK UP!

31%Learn about new

wine products from friends

and family.

The median price insiders will pay for a bottle of wine

$ 15Impactful creative boosts brand familiarity with on-the-go consumers

WINE DOWN

WINE DOWN 46% Prefer to drink

wine at home

27% Prefer to drink wine at bars & restaurants

34%Attended a wine tastingevent in the past year

A mobile and OOH solution drives mobile purchases & retail visitation

choose winebased on thefood theyare eating.42%WINE

NOT?Nearly a quarter of people are influenced to attend a wine related activity as a group.

OOH is the perfect complement to wine drinkers

OUTFRONT INSIDERS IS OUTFRONT MEDIA’S EXCLUSIVE ONLINE COMMUNITY OF CONSUMERS & HEAVY COMMUTERS. DATA COLLECTED IN SEPTEMBER 2017 FROM 251 RESPONDENTS.

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