organized by 2020-kirkborne.pdf · data science = discovering the patterns and behaviors of things...

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Organized by

2020

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Data Literacy

Data Literacy is not a Math skill.

It is a Life skill.

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Dr. Kirk Borne

Principal Data Scientist | Booz Allen Hamilton

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Data Literacy is a way of thinking about numbers and measurement of things…

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Data Literacy is a way of thinking about numbers and measurement of things…

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Agenda

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• Data Awareness• Data Relevance • Data Literacy• Data Science• Data Imperative

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Agenda

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• Data Awareness• Data Relevance • Data Literacy• Data Science• Data Imperative

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Agenda

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• Data Awareness• Data Relevance • Data Literacy• Data Science• Data Imperative

@ K i r k D B o r n e

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https://twitter.com/dez_blanchfield/status/645139875440668672

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Agenda

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• Data Awareness• Data Relevance • Data Literacy• Data Science• Data Imperative

@ K i r k D B o r n e

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Agenda

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• Data Awareness• Data Relevance • Data Literacy• Data Science• Data Imperative

@ K i r k D B o r n e

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People want (need) to know…

“Where’s the Science?”

https://www.kiasuparents.com/kiasu/article/big-pond-vs-small-pond-how-does-competition-affect-our-kids/attachment/teacher-asking-question-with-children-in-classroom/

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What do you see here? … a receipt?

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I see data!

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This person sees opportunity!https://twitter.com/DataToViz/status/1124752405973782528

https://www.susielu.com/data-viz/reviziting-the-receipt

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Data Science = Discovering the patterns and behaviors of things (including their relationships and related outcomes)

through data (i.e., their observed properties).

“The two most important

things in Data Science are

the data and the science!”– Kirk Borne

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4 Types of Discovery from Data:1) Class Discovery: Find the categories of objects

(population segments), events, and behaviors in your data. + Learn the rules that constrain the class boundaries (that uniquely distinguish them).

2) Correlation (Predictive Power) and Causality (Prescriptive Power) Discovery: (INSIGHT DISCOVERY) – Find trends, patterns, dependencies in data that reveal the governing principles or behavioral patterns (the object’s “DNA”).

3) Outlier / Anomaly / Novelty / Surprise Discovery: Find the new, surprising, unexpected one-in-a-[million / billion / trillion] object, event, or behavior.

4) Association (or Link) Discovery: (Graph and Network Analytics) – Find both the usual and the unusual (interesting) data associations / links / connections across the entities in your domain.

(Graphic by S. G. Djorgovski, Caltech)

Data Science

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◼ Classic Textbook Example of Data Mining (Legend?): Data

mining of grocery store logs indicated that men who buy

diapers also tend to buy beer at the same time.

Association Discovery Example #1

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◼ Amazon.com mines its customers’ purchase logs to

recommend books to you: “People who bought this book also

bought this other one.”

Association Discovery Example #2

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◼ Netflix mines its video rental history database to recommend

rentals to you based upon other customers who rented similar

movies as you.

Association Discovery Example #3

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It is not about the math or the engineering……it is fundamentally about understanding

how to create value from data!

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Source for graphic: https://www.altexsoft.com/blog/datascience/machine-learning-strategy-7-steps/

Predictive Analytics is a major application of Data Science and Data Literacy, especially in Financial Services

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Agenda

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• Data Awareness• Data Relevance • Data Literacy• Data Science• Data Imperative

@ K i r k D B o r n e

h t t p s : / / w w w. b o o z a l l e n . c o m / d a t a s c i e n c e

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People want (need) to know…

“How important is Data Literacy?”

https://www.kiasuparents.com/kiasu/article/big-pond-vs-small-pond-how-does-competition-affect-our-kids/attachment/teacher-asking-question-with-children-in-classroom/

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“Poor data literacy is crippling businesses”https://www.experianplc.com/media/news/2020/the-cost-of-data-debt-rises-as-businesses-face-the-challenge-of-low-data-literacy/

https://www.edq.com/resources/data-management-whitepapers/2020-Global-data-management-research/

(report published 2/18/2020)

“According to a new report from Experian, even

though 84% of organizations consider data literacy

a “core skill”, the inability to use and analyze data

effectively is crippling businesses; and 85% agree

that improving data literacy rates among the

workforce will be critical to future success.”

https://www.itproportal.com/news/poor-data-literacy-crippling-businesses/

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From Qlik.com report: “The Data Literacy Index”https://thedataliteracyproject.org/

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Headlines and Quotes…

“Lots of people are scared of data,” says Bernard Marr.– https://www.telegraph.co.uk/business/data-literacy/how-businesses-can-improve/

“Three-quarters of employees aren’t comfortable when using data.”– https://www.telegraph.co.uk/business/data-literacy/how-businesses-can-improve

“Lacking digital skills is currently costing UK businesses a staggering £10

billion in lost productivity every year.”– https://www.consultancy.uk/news/23685/lacking-digital-skills-costs-10-billion-in-lost-productivity

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Data Data Science Engineering Design(It’s everywhere and part of everything!)

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Data Data Science Engineering Design(Discover new knowledge!)

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Data Data Science Create & Do Something

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http://rocketdatascience.org/

Data Literacy is a way of thinking and a way of life!

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Thank you

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QuestionsJust 5 Minutes

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