organic search marketing

Post on 18-Jan-2015

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For MCOM43 and MARK5000 Interactive Web Marketing at St. Lawrence College

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ORGANIC Search Marketing

Presented by Lindsey Fair

SERP’s

It’s about being the popular one

Search starts with a spider

Strategy

Start with the

Being little doesn’t make you irrelevant

Keyword Selection

Tactics

Friendly Sitemaps

Meta Data

Keyword Density

Link Building

Submission & ReSubmission

Search is more than text

Rich Snippets

Wh

at’

s in

a n

am

e?

Div

er

Dow

n…

.

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File Names & Systems

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