organic hair growth shampoo demand questionnaire

Questionnaire

Date:Age:Gender:

Please put a check ( ✓ ) mark on the spaces provided in each item.

1. What brand(s) of shampoo do you use regularly?___Head and Shoulders ___Clear___Dove ___Rejoice ___Palmolive___Sunsilk ___Human Nature___Others; please specify:

_________________________________________2. What do you like the most about your preferred product?___Ingredients ___Effects on hair___Advertisements ___Cost___Ease of availability ___Others (Please specify below)

__________________________________________3. Are you interested in buying organic shampoos and conditioners?___Yes ___No

4. What are the main problems you have with your hair?___Frizziness ___Poofiness___Too Thin ___Hair Fall___Dandruff ___Split Ends___Others (Please specify below:)

______________________________________5. Do you prefer shampoos with conditioner or shampoo alone?___Shampoos with conditioners___Shampoos alone

6. Are you conscious about beauty and wellness in you day-to-day living?___Yes ___No

7. What size(s) of shampoo do you prefer to buy?___Sachet ___Regular-sized bottle (250 mL) ___Large-sized bottle (400 mL)

8. How many of each shampoo product do you buy at a time? Leave a number in the space provided.___Sachet ___Regular Sized Bottle (250 mL) ___Big Sized Bottle (400mL) 9. How frequent do you buy shampoo? Check one.___Once a week ___Twice a week ___Thrice a Week ___Weekly ___Bi-weekly ___Monthly ___Bi-monthly ___Others; please specify:

_________________________________________10. At what maximum price are you willing to purchase for (please check one on each category):

Sachet: ___P4.00 ___P5.00 ___P6.00 ___P7.00 ___P8.00 ___P10.00

Regular-sized bottle (250 mL): ___35.00 - 45.00 ___46.00 - 55.00___56.00 – 60.00 ___61.00 – 65.00 ___66.00 – 70.00 ___70.00 above

Large-sized bottle (400mL): ___75.00 – 85.00 ___86.00 – 90.00 ___91.00 – 95.00 ___96.00 – 100.00___100.00 –110.00 ___110.00 above

11. Where do you usually purchase your shampoo product? ___Sari-sari store ___Grocery shops ___Department Stores ___Online shop___Others (Please specify below :)

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12. What ingredients do you prefer in your shampoo or conditioner? (Check all that apply):___Aloe Vera ___Thyme___Rosemary ___Lavender___Cedarwood ___Grape seed oil___Jojoba ___Avocado___Coconut ___Pineapple___Papaya ___Banana___Tea ___Peanut Oil___Sunflower oil ___Honey___Henna ___Kelp___Peppermint ___Sage___Mint ___Others (Please specify below:)

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13. How much more are you willing to pay in general for a regular sized bottle of an all-natural, organic hair growth product compared to a regular sized bottle of your preferred brand?___5 pesos more ___10 pesos more___15 pesos more ___20 pesos more___30 pesos more ___40 pesos more___50 pesos more ___60 pesos more___70 pesos more ___80 pesos more___90 pesos more ___100+

14. By what means of advertising effectively caught your attention?___Radio Ad ___Television Commercial

___Billboards/Tarpaulin ___Events (e.g. barangay fiesta)

___Word of mouth ___Others; please specify:

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15. Have you heard of organic-made hair grower shampoos?___Yes ___No

16. What does “organic” mean to you?___Herbal-made ___Eco-friendly___Natural ___All of the above

17. Are you conscious about beauty and wellness in you day-to-day living?___Yes ___No

COMMENTS & SUGGESTIONS:

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