optimizing your marketing promotions to mazimize your revenue

How to Optimize Your Marketing Promotions and Maximize Your Revenue

November 15, 2016

Tech Talk - Part 3

Your tour guides...

Iris LieuwSOASTA Data Science, Team Lead@irislieuw | ilieuw@soasta.com

Mat BallProduct Marketing Manager@matball49 | mball@soasta.com

Ken GardnerSOASTA Founder / Chairman@kennethcgardner

Today’s agenda

Let’s jump in...

1. Performance Matters – Always

2. Ken Gardner Showcase

3. Q&A

Key themes for today

Speed and Conversion• Better page performance = more revenue → Always

Marketing Campaign Pages Almost Always Slower• If you don’t optimize campaign pages you’re losing money!

mPulse Data Science Provides Your Advantage• All the beacons, All the time, Kept forever• Your site DNA is different, how?• Prioritize and execute based on data + revenue goals + CX

Let’s start with some numbers

• $1.671T 2015 WW Retail eCommerce Sales - $3.578T in 2019

• $335B 2015Retail eCommerce Sales - $523B in 2020

• $69B US Digital Ad Revenue - $100B in 2021

• $83B - Amazon is pulling away - largest online store

• Ok, how are you going to compete with Amazon?

Beginning

7 Days Ago

Before/AfterSnapshots of Success

Media Customer - Progress

• Fixed prebuilt dashboards

• Sampling & aggregation approaches

• Minimal data retention, loss of fine grain detail

• Lots of latency

• Designed to minimize cost

• The analytics you can afford

• Limited ad hoc capability

Traditional analytic dashboards

• Remarkable Leap Forward

• Cloud Computing Capability & Economics

• Cloud Storage Economics

• Stream Processing (Kafka, Kinesis, Lamda, Redis, S3, …)

• GPUs, Visualization Libraries, CSS Acceleration

• Data Science Tools - Open Source (R, Python, Julia, Jupyter, ML, Neural, Predictive)

Generation performance analyticsNew capabilities | last 10 years

• All of the data, all of the time, keep it forever

• User sessions

• Page views

• 1st & 3rd party resources

• Resource domains

• 3rd party stream integration: Adobe, IBM, Google• Users, campaigns, …

• Create advanced performance analytics

Collect All of the Data, All of the Time, Keep it Forever

Signal

mPulse Dashboard

Thank you, how to connect with SOASTA...

send email to info@soasta.com

Questions?