optimize your brand's packaging design lifecycle – prosweets/ism 2015

O P T I M I Z E Y O U R B R A N D ' S PA C K A G I N G D E S I G N L I F E C Y C L E W I T H T O D AY S O N L I N E C O L L A B O R AT I O N S E R V I C E S

P R O S W E E T S 2 0 1 5

A G E N D A

Introduction

Issues and Solutions for Brand Owners associated with Packaging Design Projects

Conclusions and Suggestions

M A R I O F Ä H

A B O U T M E

F A M I L I A R W I T H T H E S E I S S U E S ?

1. Packaging Design / Print Files not available

2. Shorter Packaging Design Lifecycles

3. Constantly Growing Number of Artworks

4. Continuing Trend of Internationalization

5. Various Stakeholders / Departments Involved

6. Stricter Regulatory Requirements

7. Many Assumptions – Few Facts

D E S I G N F I L E S N O T AVA I L A B L E

Design Files @ Creative Agency

Pictures / Images @ Photographer

CAD Drawings @ 3D Designer / Printing Supplier

Repro Files @ Repro Agency

Final Printing Data @ Packaging Supplier

and Hundreds of PDFs on internal Servers, Mailboxes…

…but certainly not the File you are looking for

!Online

Data Asset Management

D E S I G N F I L E S A R E AVA I L A B L E 2 4 / 7

Cloud / Online Storage

Powerful Search Engine

Worldwide Accessible

Internal and External Access Permissions

Only Newest, Approved Versions

History of All Previous Versions

S H O R T E R PA C K A G I N G L I F E C Y C L E S

Design / Marketing / Brand

Regulations (e.g. FIC [LMIV])

Distributors / Addresses

Technical (New Packaging Machines / Raw Material Changes etc.)

Commercial / Purchasing (New Packaging Supplier / New Dimensional Drawings etc.)

New Recipe / Formulation

"Online Workflows

M O R E E F F I C I E N T D E S I G N L I F E C Y C L E

Automized Project Workflows

Clearly Defined Tasks

Clearly Assigned Responsibilities

Personalized Reminder System

Parallel Approval Cycles

Online File Comparison

Project End Date Forecast

G R O W I N G N U M B E R O F A R T W O R K S

Market Expansion (More Countries)

Portfolio Expansion (More Products)

Variety Expansion (More Sub-Products)

#Online Project

Management

E F F I C I E N T P R O J E C T M A N A G E M E N T

All Packaging Design Projects on Central Platform

Overview of All Project Status

Overview of All Project Responsibilities

Capacity Planning for Internals and Externals

Covering the Process from Briefing to Print

Integrated Deputization Rules

Personalized Dashboard (To Do List)

T R E N D O F I N T E R N AT I O N A L I Z AT I O N

More Countries Involved

More Distributors Involved

More Customers (Retailers) Involved

Different Regulations To Be Considered

More Languages To Be Covered

$Globally Accessible Platform

M A N A G I N G I N T E R N AT I O N A L I Z AT I O N

Multi Language Supporting Platform

Global Access Via Internet

No Timezone Limitations

No Location Related Limitations

VA R I O U S D E PA R T M E N T S I N V O LV E D

Internal Stakeholders (Marketing, Purchasing, Packaging Development, R&D, Production, RA, QA etc.)

External Partners (Designers, Repro Agencies, Packaging Suppliers, Private Label Customers, Retailers etc.)

Complex Handling by E-Mail or Other «Standard» Tools

%Online StakeholderManagement

M A N A G I N G A L L P R O J E C T M E M B E R S

Decide Who May See What

Define Who Must Do What

See the Complete History of Actions

Manage the Substitutions / Replacements

S T R I C T E R R E G U L AT O R Y R E Q S

More Regulations

More Complex Regulations

Shorter Regulation Lifecycles

More Effort For Documentation

More Customer Audits

More Authority Audits

Hardly To Be Overviewed!

&Online Audit Trail

M E E T T H E R E G U L AT O R Y R E Q S

Automated Tracking of All Actions

Online Approval Cycles / Electronic Approval Processes

Complete History of All (Incl. Interim) Versions

Restore Interim or Approved Artworks

And All Without Laborious Paperwork!

M A N Y A S S U M P T I O N S – F E W F A C T S

No Reliable Data Basis for Missed Project Timings

No Reliable Data Basis for Error Root Causes

No Reliable Data Basis for Capacity Utilization

Annoying «Blaming Regimes»

Decisions Not Based on Facts

'Online Reporting

Center

F A C T S I N S T E A D O F A S S U M P T I O N S

Project Lead Time Analysis

Staff Workload Analysis

Cost Investigations

Root Cause Analysis (e.g. Reasons for Loops)

Identification of Problem Areas

Get the Relevant KPIs

Reliable Data for Continuous Improvements

C O N C L U S I O N S

There are lots of Issues faced by Brand Owners in regards of Packaging Design Management. But there are well-established Solutions for these Issues – also in the Sweets Industry!1

C O N C L U S I O N S

2 If you decide to go for a Packaging Artwork Management System: Involve as many Stakeholders as possible – right from the beginning!

C O N C L U S I O N S

3Count in enough Time to introduce the Software Solution. Even if it’s «only» an Online Service, People will need Time to become accustomed.It is very much about Change Management…

C O N C L U S I O N S

4 Do not evaluate for features only – a great service (consulting, implementation, training, support etc.) is at least equally important!

C O N C L U S I O N S

5 Integrate the solution into your existing IT environment – as better it is linked to other tools, as more efficient it will be.

With an Online Packaging Artwork Management Solution, your Design and Approval Processes will be more effective, faster and safer!

(And it will reduce your cost!

My Promise: One year after the implementation, you can’t even imagine how it was possible to work without it…

S P O N S O R E D B Y

The Leading Solution for Packaging Artwork Management in the Sweets Industry

Proud Member of the

)T H A N K Y O U !

* www.pas-media.com + www.linkedin.com/company/pas-media

, www.facebook.com/pasmedia

- twitter.com/pas_media

. mario.faeh@pas-media.ch

/ +41 56 417 57 11