o.p.i digital strategy presentation

Gabriella Zilberberg

Target Audience

Women 13+ with purchasing power Salons Big-name retailers

Expected Goals Increase brand Awareness Increase wholesaler sales Increase consumer sales Become a staple item in

salons Increase online presence

Measuring Key Performance Indicators

Sales revenue Outbound marketing

activities Customer value Return on Investment Traffic as a result of organic

searches

Online Marketing Social Media Marketing

YouTube Channel Twitter Instagram Beauty bloggers

Online Presence Posting relevant content Optimizing each post SEO and SEM

Mobile Marketing O.P.I Nail app

Augmented Reality Search for specific color Available anywhere,

anytime Push notifications

E-mail Marketing Nail Newsletter

Opt-in sign ups Weekly

newsletter Nail Newsletter

Budget

Total Budget: $690,288 Digital Agency Mobile App Social Media SEM

The BIG Idea

Online Beauty Community

Summary

B2B vs. B2C Content, content, content.