opening doors to more international visitors

Office of Travel & Tourism Industries

& U.S. Commercial Service

Presented By:

Tony MichalskiSenior International Trade Specialist Member – Global Travel and Tourism TeamU.S. Commercial Service

Travel & Tourism and the U.S. Department of Commerce

Commerce DepartmentOffice of Travel & Tourism IndustriesU.S. Commercial ServiceTravel & Tourism Team

Mission: Together with our partners we work to assist with your international business development

http://tinet.ita.doc.gov

U.S. Commercial ServiceWorldwide networkStaff and offices throughout the U.S. and in

over 80 countriesComprehensive solutions to international

trade and export opportunitiesHelps U.S. firms realize their export potentialAdvocates on behalf of U.S. businesses

abroadInternational business development

http://www.export.gov

How are Tourism Services Exported?

International visitor consumes travel goods or services in U.S., including:LodgingFood / RestaurantsCar RentalsLocal ToursEquipment Rentals

Local economic impact

Multiplier effect is powerful!

Commercial Service Partners & Clients

AirlinesAttractionsCruise LinesDestination Promotion

BureausEntertainment AreasGamingHotels, Motels, Resorts

Motor coach OperatorsRailway/Train OperatorsRental Car CompaniesRestaurantsShopping areasTour OperatorsTravel related services

Commercial Service Programs for Travel IndustryLists of Outbound Tour

Operators & AgentsSales missionsSingle Destination PromotionsMarket intelligence

OTTI dataCommercial Service market

reportsPromotional events

Catalog showsEmbassy events

Media Outreach

FAM ToursDelegations to U.S. Travel

Shows International Pow WowLa CumbreGo West Summit

Grants for travel export promotionNational Tour AssociationU.S. Travel AssociationCapital Region

Introductions to international business partners and sales leadsFind travel distribution

partners in target markets

Lists of contacts/partnersTailored partner

searches

Sales missionsInternational trade

shows and events Domestic trade

shows and international buyer delegations

Denmark – Ferie for Alle (Vacation for All)65,000+ travelers will be searching for their next vacation destination at Scandinavia’s largest

travel show — Will they find yours?

Send us your PR material and we will do the rest Join the USA Catalogue Distribution Program at Ferie for Alle (Vacation for All) February 24-26,

2012 in Herning, Denmark.   Your material will be distributed at the U.S. Embassy booth — an integrated area of the USA

pavilion. The booth is staffed by Travel & Tourism Specialists from the U.S. Embassy in Copenhagen.

 Commercial Service staff will showcase your destination and distribute your brochures and PR items — an easy and affordable opportunity to increase visibility and attract your share of the 250,000 Danes who travel to the United States every year.

Get access to Danish travel trade too! Registrants will also receive a list of the Top 10 Danish tour operators with contact details and

company summaries.

Participation fee: $200

For more information, please contact: Peter.Strandby@trade.gov

Italy – Showcase USA Attending ITB in Berlin? Travel through Italy on your way, participate in

SHOWCASE USA-ITALY, March 4-6 in Florence!

SHOWCASE USA-ITALY, the only B2B marketing event exclusively dedicated to promoting Italian tourism towards the United States, has moved to Spring (immediately before ITB in Berlin)! Created by the Visit USA Association and the U.S. Commercial Service in Italy, SHOWCASE USA-ITALY provides a great opportunity for the Italian Travel Industry to keep up to date with the great variety of “Made in USA” travel products and destinations.

  USA participants are provided one-on-one matchmaking appointments with Italian

companies, logistical assistance, on-site business counseling, and a pre-event briefing.

  Participation fee per person (includes two nights hotel & meals): $2650

To participate contact Simonetta.Busnelli@trade.gov  

CHINA GOLF SHOW 2012US TRAVEL PAVILION

US Travel Pavilion highlighted on the floor plan and 1 page presentation in the show directory Special shell scheme design: 1 information counter with logo per travel destination + common area for meeting (15 Travel destination max)20% discount on all additional advertising items Free logo next to show directory profile (RMB 1000 Value) Internet package included (RMB 1500 value) 1 invitation ticket per company to Demo Night (event TBC) 1 enewsletter presenting the US Travel Pavilion Press release & Pavilion exposure Post show report exposure Participation: RMB 7000 per travel destination (approx $1000 USD)

Organized by Reed Exhibitions/PGA and Supported by the U.S. Commercial Service

Promote your company’s travel product or destination

Develop memorable promotional and educational events

Single destination/company promotion

Access trade and consumer media

FAM toursVirtual FAM

Media and Press Exposure

“50 Plates, 50 States”

Access Up-to-Date Travel Market Research Market intelligenceVisitor profilesStatistics and top market reportsForecastsWebinarsVisit market research library at

http://www.export.gov/industry/travel

The Office of Travel and Tourism Industries provides additional research on international visitation, spending data and more. http://tinet.ita.doc.gov

Niche reports as well: OTTI’s new Cultural

Heritage Tourism reportCS Toronto’s Medical

Tourism reportCS Tokyo’s Wedding

Tourism report

Our bottom line is your bottom line!

http://www.export.gov/industry/travel

Contact informationTony MichalskiSenior International Trade Specialist Member – Global Travel and Tourism Team

U.S. Commercial Service3110 E. Guasti Road, Suite 465Ontario, California 91761Tel: 909-390-8469Fax: 909-390-5315Email: tony.michalski@trade.gov

thank you!