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Your Website

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Let’s go back a step…Let’s go back a step…

Web1.0Web1.0

• Static websitesStatic websites

• One Way CommunicationOne Way Communication

• “ “ Brochureware”Brochureware”

Web 1.0 didn’t give people much reason to embrace the idea of publishing online, leaving that to Web 1.0 didn’t give people much reason to embrace the idea of publishing online, leaving that to the hard core Internet users, (aka geeks, nerds and the pocket protector crowd). And most the hard core Internet users, (aka geeks, nerds and the pocket protector crowd). And most publications didn’t get involved, as there was no real reason to.publications didn’t get involved, as there was no real reason to.

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But then along came the blog….But then along came the blog….

•Self publishing tools became availableSelf publishing tools became available

•People began to publish their own materialPeople began to publish their own material

•People were able to leave commentsPeople were able to leave comments

•Way too many websites devoted to cats and what people had for lunch…..Way too many websites devoted to cats and what people had for lunch…..

•The blog facilitated the birth of the e-zineThe blog facilitated the birth of the e-zine

While still the domain of the early adopters, businesses and publications began to see some While still the domain of the early adopters, businesses and publications began to see some benefit to this and cautiously ventured into the shallow end of the pool. benefit to this and cautiously ventured into the shallow end of the pool.

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Then it all exploded……Then it all exploded……

•People started talking about different brands online around the water coolerPeople started talking about different brands online around the water cooler

•Articles became easy to email, along with not so funny jokes about cats with cheeseburgersArticles became easy to email, along with not so funny jokes about cats with cheeseburgers

But most importantly….But most importantly….

Conversations were taking place all over the Internet on every subject imagineable..Conversations were taking place all over the Internet on every subject imagineable..

Welcome to web 2.0Welcome to web 2.0

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National Public Radio

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Yahoo! Sports

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National Geographic

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Internet-based applications that build on the ideological and technological foundations of Web 2.0, which allows the creation and exchange of user-generated content.

-Wikipedia

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Online movie review site , where Online movie review site , where users can sign up for an account, users can sign up for an account, add and meet new friends, talk add and meet new friends, talk about movies.about movies.

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It's a place where you can celebrate and commiserate the rollercoaster ride of modern mummydom

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Zagat Survey is the world's leading provider of consumer survey-based information on where to eat, drink, stay & play worldwide. Over 350,000 surveyors/reviewers

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“Social media is like a snowball rolling down the hill. It’s picking up speed. Five years from now, it’s going to be the standard.” – Jeff Antaya, chief marketing officer of Plante Moran

“This is no longer a gimmick. This is how the American people want to receive their news and want to hear from us.” – Nick Schaper, new-media director for House Minority Leader John Boehner

“I realize everyone is telling you social media is a unicorn, but maybe it’s just a horse?” – Jay Baer, social-media strategist

“Get used to living with it. Get used to working with it. Avoid it at your peril.” – Hugh MacLeod, author of Evil Plan: Having Fun on the Road to World Domination

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•You Humanize your brand•You bring life to an otherwise static website•You address in a public forum questions and concerns your customers have about your product•You need to participate in the conversation that relates to your product and help shape that conversation•You get a more realistic idea as to what matters to your customers•You manage your reputation• You build a community of your customers•You build your digital visibility and online presence•You remain relevant to your readers

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The process of building online communities, often accomplished both through ‘groups’ and ‘friends lists’ that allow greater interaction on websites.

-Wikipedia

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And every single dating website on the Internet

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•More than 500 million users worldwide•50% of active users log in every day•Average user has 130 friends•2 types of pages - personal and business/brand•Visitors can become Friends with a person or “Like” a business/brand page

•About 70% of Facebook users are outside the US•More than 250 Million active users are accessing Facebook via a mobile device

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Why is it important to note that the average user has 130 friends?

You write an articleand post it on your website

Post a notification on Facebook

Every “like” on your page

Exposes your article to 130 peopleWhere 1 or 2 more people may “like” youexpanding your reach by 130 people each time

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•Microblogging site•Allows users to send messages composed of up to 140 characters•Approx 200 Million users•Users can follow other users and get their messages•Can also private message individuals who are also following you•140 Million tweets sent per day on average•Average over 460,000 new accounts created per day•182% increase in mobile users over last year

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•Social networking site specializing in video•Allows users to post and view videos•Approx 490 Million users•92 BILLION Page views per month•Users spend about 2.9 billion hours on YouTube – each month-that doesn’t include embedded videos, just the main siteReached over 700 billion playbacks in 2010More video is uploaded to YouTube in 60 days then the 3 major US networks created in 60 yearsMore than 50% of videos have been rated by users or include commentsYouTube mobile gets over 100 million views a day Youtube player is embedded in tens of millions of websites

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Web 2.0 Website

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Most people don’t have the time to feed all their content to social networks

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•Don’t over do it- Start out with 1 or 2 different social networks and get the hang of it•Don’t sign up for a social network if you aren’t going to be able to put the time in to be involved.•Don’t just push content out- engage in the conversation•LISTEN LISTEN LISTEN – your community wants to feel like they are a part of what you do•There is a conversation happening out there whether you are involved or not.•It’s up to you how you respond and interact.

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Al Davis DesignAl Davis Design

aldavis@aldavis.orgaldavis@aldavis.org

416 907 8396416 907 8396

@adavis3105@adavis3105

www.adavis.orgwww.adavis.org