online mobile marketing by reverse auction

REVERSE AUCTION MARKETING

SPONSORSHIP PROPOSAL FROM VDEC

CONTENTS

OUR REVERSE AUCTION PLATFORM – A NEW ONLINE/MOBILE MARKETING TOOL

REVERSE AUCTION SPONSORSHIP

SPONSOR’S BENEFITS

SPONSORSHIP IMPLEMENTATION

OUR REVERSE AUCTION PLATFORM

A NEW ONLINE – MOBILE MARKETING TOOL

A NEW MARKETING TOOL !

MARKETING USING GAMIFICATION

We use game concept (reverse auction) to provide simple and funny game for mobile and internet users in Vietnam (since 2008)

We aim at building a new online – mobile marketing channel which can increase product/brand awareness effectively in Vietnamese market.

ONLINE MOBILE AUCTION PLATFORM

Simple game rule (familiar with VNese people): People who have the unique and lowest bid price at the closing time of an auction will be the Winner and win the prize for Free

Easy to play: People can bid online through website, sending SMS or mobile web version on their smart phones.

Fair and Transparent to all players

OVER 2500 AUCTION GAMES HAVE FINISHED

OUR TEAM

Vietnam Digital Entertainment Company - VDEC was founded in 2011 by group of experts in mobile online product development

Nguyen Minh Quang – our CEO who has 5 years experience in running reverse auction business in Vietnam

Top 5 startups from Topica Founder Institute (fi.co) in Hanoi 2012

OUR MEDIA PARTNERS

TV:

- AVG: 200,000 subscribers

- MyTV: over 1,000,000 subscribers

- Over 40 province TV stations can see our TVCs

- We are on the way to cooperate with other biggest TV stations in Vietnam in the near future

OUR MEDIA PARTNERS (cont)

Online:

- We dominate Google search for keywords related to “Auction” in Vietnamese

- We partnership with most of biggest e-magazine in Vietnam like: 24h.com.vn, tinmoi.vn, nguoiduatin.vn, thebox.vn, baodatviet.vn with banner and PR articles for special reverse auctions.

- We cooperate with a lot of online communities in Vietnam like: Haivl.com, bumha.com, mangafc.com, buonchuyen.vn, vietgiaitri.com, epic.vn,...

OUR MEDIA PARTNERS (cont)

Mobile:

- We partnership with top mobile content stores in Vietnam: Appota, Mwork, Zing

- Top mobile content providers in Vietnam are using our reverse auction platform in their service portfolio: VMG, Vietnamnet Plus, VASC,...

WE ARE NUMBER ONE IN THIS FIELD

ORGANIZER:

VIETNAM DIGITAL ENTERTAINMENT COMPANY - VDEC

OUR MEDIA PARTNERS (WITH 15 MILS USERS COVERAGE):

REVERSE AUCTION SPONSORSHIP

REVERSE AUCTION SPONSORSHIP

Sponsors provide their products/services to use as prizes on our reverse auction platform. Those prizes will be given to the winners of sponsored auctions.

VDEC will list sponsored products/services on our reverse auction platform for users to play and promote for those auctions on all of our media partners as well as our current user community.

SPONSORSHIP CONDITIONS

Sponsoring 100% value of product/service to use as reverse auction prizes

Sponsored items have to be NEW

Sponsors have to provide after sales services to the people who win sponsored prizes similar to other normal products/services.

SPONSORSHIP PACKAGES

No Packages Values of sponsorship(Product)

Values of sponsorship(Services)

1 Gold Over 1500 USD Over 2500 USD

2 Silver From 500 USD - 1500 USD From 1000 USD – 2500 USD

3 Bronze From 100 USD – 500 USD From 200 USD – 1000 USD

SPONSOR’S BENEFITS

SPONSOR’S BENEFITSSTT Sponsor’s benefits Gold Silver Bronze

1 Name of sponsor in the title of sponsored reverse auction X X X

2 Sponsor introduction in sponsored product/service description X X X

3 Heart Banner (redirect to sponsor’s website) on Auction page of sponsored reversed auction X X X

4 Sponsored banner on Homepage of Reverse auction web clients of all media partners X X X

5 Received report of sponsored auctions after finish X X X

6 Introduction of sponsored auctions will be send by email marketing to all over 120,000 current bidders weekly X X

7 Free PR articles on top e-magazines partners about sponsored auctions X X

8 TVC productions and advertisements on all TV partners about sponsored auctions X

RESPONSIBILITIES

VDEC:

Create sponsored auctions

Promote for sponsored auctions on all reverse auction media partners.

Reward the sponsored prizes to winners

Report the result of sponsored auctions to sponsors

SPONSORS:

Provide free products/services to use as prizes

Deliver products/services as well as related information to VDEC to create sponsored auctions.

Ensure to provide after sale services to the winners who win sponsored prizes

SPONSORSHIP IMPLEMENTATION

SPONSORSHIP IMPLEMENTATION

Step 1: Signing sponsorship contract

Step 2: Sponsors deliver products/services and information to VDEC

Step 3: VDEC creates sponsored reverse auctions

Step 4: VDEC promotes for sponsored auctions on all media partners

Step 6: VDEC rewards the sponsored prizes to winners

Step 7: VDEC send to sponsors report of sponsored auctions

Sign contract

Product delivery

Sponsored auction

preparation (image,

banner, pr article,...)

Create and operate

sponsored auctions

Collect all winner

information

Reward to the

winners and report to sponsors

1-3 days

3 days N days (depend on volume) 7 days

TIMELINE FOR IMPLEMENTATION

CONTACT US!

VIETNAM DIGITAL ENTERTAINMENT COMPANY - VDEC

CEO: Nguyen Minh Quang

Email: quangnm@vdec.vn

Phone: 0904862366

Skype: quangvdec