online advertising basics

#GirlScouts100 @leighgeorge

Savvy Online Selling

#GirlScouts100 @leighgeorge ©R2integrated 2011

HAS THIS EVER HAPPENED TO YOU?

Today we’ll explore:

What’s up with all these online ads and why can’t you escape them?!

How do these ads work? How can you control your online experience?

How could you develop a strategy for using online ads to promote the Girl Scouts?

©R2integrated 2011 #GirlScouts100 @leighgeorge

From search to sale

SEARCH ENGINE MARKETING

#GirlScouts100 @leighgeorge#GirlScouts100 @leighgeorge

#GirlScouts100 @leighgeorge#GirlScouts100 @leighgeorge ©R2integrated 2011

TRADITIONAL ADS VS TARGETING

PANDORA

ADS BASED ON INTERESTS

ADS BASED ON CONTENT

ADS BASED ON FRIEND ACTIVITY

TARGETING VS RETARGETING

©R2integrated 2011

Cute flats

©R2integrated 2011

RETARGETING

WHAT ARE COOKIES?

NOT THESE COOKIES!

RETARGETING

75% of online shoppers abandon their cart, but spend

55% more when brands are able to convince them to return.

RETARGETING PROS

Convenience

RETARGETING PROS

Get noticed!

RETARGETING CONS

It’s creepy!

RETARGETING CONS

Can be embarrassing…

1. Clear browsing data

2. Opt out when you see these ads

HOW YOU CAN CONTROL YOUR ONLINE EXPERIENCE

Control who can track you

HOW YOU CAN CONTROL YOUR ONLINE EXPERIENCE

Use online advertising to promote the Girl Scouts

PROMOTING THE GIRL SCOUTS

Audience

Message

Action

Sites to target

An online advertising plan for the Girl Scouts

Audience

Message

Action

Sites to target

Now it’s your turn!

Thank you!

@leighgeorgelgeorge@r2integrated.com

Image Credits:

Magnifing glass: http://tutorialblog.org/magnified/magnifying-glass.jpgTennis icon:http://www.stockphotopro.com/photo_of/tennis/059202NEC/tennis_racket__icon__ball_Hello Kitty: http://writinglikeiampopular.blogspot.com/2011/05/icons.htmlHeadphones: http://www.psdgraphics.com/icons/psd-headphones-icon/TV: http://www.mactalk.com.au/content/mac-app-review-iflicks-1326/Cookie: The Girl ScoutsKeyboard: http://www.realityuncovered.net/blog/2011/07/big-brother-is-watching-you/Shopping cart: http://themeanestmom.blogspot.com/2010/09/shopping-carts.htmlGet noticed: http://www.mergersandinquisitions.com/noticed-when-networking/Computer keys: http://randomthoughtsonlifeblog.com/2011/02/28/be-in-control-of-your-actions/Spread the word: http://northvillefundraiser.com/spread-the-word/Target market: http://www.allfacebook.com/facebook-advertising-laws-2-2010-06What’s your message: http://www.marketcompr.com/URL: http://www.masterjrock.com/php-url-routing-class.htmlCall to action buttons: http://www.backlinkintelligence.com/happening-now/increase-bookmarks-referring-url-call-action/Audience: http://www.pulseresearch.com/tar.htmlMessage: http://www.iconspedia.com/icon/android-messages-16-38.htmlArrow: http://www.veryicon.com/icons/system/arrow/arrow-yellow-04.htmlSites to target: http://www.mset.org.my/index.php?q=content/useful-linksSpotlight: http://www.goodmorning.se/design-our-stage.html

online advertising basics

leighgeorge r2integrated

htmlheadphone http

online ads

vs retargeting

retargeting prosconvenience

retargeting prosget

online experience control

girl scoutskeyboard

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