onion.tv presentation given in nov 2008
Post on 18-May-2015
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TEAM ONION
Registration Type:
Existing Start Up
Onion TechnologiesTeam Member Name Email ID
Prashant Sachdev prashant.sachdev@gmail.com
Nilesh Daine ndaine@gmail.com
Giridhar Sachdev giridhar.sachdev@gmail.com
CONTENTIFY
Agenda
Introduction Market Background Market Need
Solution Value Proposition Competitive Positioning Team Marketing
Go-to-market strategy Market Size Marketing and Sales Plan
Current Status Growth Plan Investment Opportunity
Introduction
Video is the best media User’s time is limited Users want to drive what they want to
watch in the video
We help add value to video Watching videos will never be the same!
Market Background
CD / DVD are important medium for audios / videos
Tremendous increase in use of audios / videos in various verticals(more than 50% traffic on Internet is due to videos)
VOD and DVR are right around the corner
Market Need
Rising need for annotating long videos and audios
Need of browsing inside audio / video and advanced playback options like filtering
Our Solution ‘Contentify’
‘Contentify’ is easy to use software that helps create ‘Table of Contents’ for videos and audios
Clients can deliver audios /videos in CDs, DVDs, or with online streaming / download
Snapshot
Value Proposition
Content Companies Increase video / audio adoption by making
them similar to traditional media Strong differentiator in a very competitive
market
Content Users Easy to navigate through the contents Make audio / video more useful
Competitive Positioning
Competitive Landscape ‘Gotuit Media’ in Boston (2000)
Funded by Highland Capital, Atlas Ventures [$16M] ‘Veotag’ in New York (2006)
Funded by Angel and VC [$2M] ‘Omnisio’ in Silicon Valley (2007)
Ycombinator start-up acquired by Google [$15M]
Unique Selling Proposition Flexible to support online / offline consumption Unique business model
Source: www.crunchbase.com
Giridhar Sachdev
CFONilesh DaineCo-founder / VP
Engineering
David Connor*VP Sales & Biz Dev
Development Team
Josh ShortlidgeMentor
Prashant SachdevFounder / CEO
David ConnorAdvisor - Marketing
New Hire*
Sales Lead - India
Org Structure
* => Probable
Team : Leadership Management
Founder & CEO: Prashant Sachdev Babson College – MBA Entrepreneurship, Pune University – BE Computers;
Kenati Technologies – Core Technical Member Passionate about Digital Media, TV and embedded devices
VP, Engineering: Nilesh Daine Shivaji University – BE Electronics; Working Professional in MNC – Dev
Manager Leads Product Development for niche start-ups and MNCs
VP, Sales and Biz Dev: David Connor* Senior Marketing Consultant www.t-a-g.com – Business Development
CFO: Giridhar Sachdev Successful Entrepreneur, monitors every penny invested to ensure that it
results into more pennies in future
Mentor: Josh Shortlidge Harvard Undergrad and Babson Alum Serial Entrepreneur in technology space
Go-to-market Plan
First Beach-head is Education / Training Vertical Focused approach towards success Saves sales effort Willing and ready to buy
Other target markets like recorded events (e.g. wedding, cooking), news channels, movies and other premium videos
Eyeing for DVR and VOD market
Market Size in 2007
Total Addressable Market (TAM)
Market growing at 15%
(In million)Total E-Learning Market $60,000.00Corporate Training $13,510.00LMS / Platform $810.60 6%Video-Audio based $405.30 50% - Live + interactive training $40.53 10%Only Video / Audio based training $364.77 - soft skill training $182.39 50% - non computer based $91.19 25%Addressable Market $91.19
Already have some solution $18.24 20%Looking for solutions $36.48 40%Not ready / laggards $36.48 40%
Source: MarketResearch.com
Sales and Marketing Plan
Category of product Pre-Existing Category of Video Indexing
Software
Channel Strategy Direct - Mail and Sales Force Online - Keyword based marketing
Education Market Blogs, forums, conference like Adobe MAX Technology partnership with company like
Brightcove
Current Status
Market Traction Potential Early Customers – Babson, EDII Demand among wedding videos
Engineering Closed Beta [Dec’08] Beta [Mar’09] Software-as-a-Service Deployment [June’09]
Marketing Basic market research done
Growth Plan
Average annual revenue per customer => 129,000
Software-as-a-Service Model NPV@25% => 5,560,468 IRR => 47% Plan to enter other markets in year 3
(Funding and projections of which are not present here)
Year Customers Revenue Acquisition
Cost EBITDA EBITDA Margin
I 10 - (5,586,340) II 100 14,190,000 105,912 1,413,210 10%III 130 30,960,000 94,271 5,921,140 19%IV 169 52,761,000 75,938 20,590,771 39%V 220 81,102,300 64,499 42,593,598 53%
Figures in Rupees
Investment Opportunity
Seeking Rs 130 lakhs approx $300K as seed fund Use of Funds
$150K initially Best Product in the Market 10 customers signed up
$150K after year 1 100 customers signed up in year 2 Cash Positive by end of year 2
Preferred VC Profile Business Experience and contacts in the domain of company Ability to fund future rounds and / or contacts in investor
community Exit Possibilities – Acquisition by e-learning companies
(e.g. Adobe) Value of company in year 5: Rs 24,00 lakhs (Revenue
Multiple of 3) With 25% ownership, investor earns 600 lakhs (4.6X
returns)
Thank You …..!
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