one400: legal marketing agency

Law | Design | Technology

We help law firms acquire new clients by implementing innovative marketing and client acquisition strategies.

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AboutOne400 was founded in 2011 by Allen Rodriguez and Eva Hibnick.

Allen Rodriguez

Chief of Strategy and Product

Eva Hibnick

Chief of Legal Innovation and Growth

Director of Attorney Services at LegalZoom

Director of LRIS at the LA County Bar

Legal Industry Consultant for McKinsey & Company

Harvard Law School

Corporate Associate at Cravath, Swaine & Moore

Marketing Manager at General Assembly

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The TeamOur team consists of designers, developers, digital marketers, copywriters and lawyers.

Tara Klamrowski, Esq. Director of Content, IP

Mari Zang Kocal, Esq. Director of Content

Meagan Chin Creative Director &

Front-End Web DeveloperUniversity of Southern

California

UI/UX Designer at Ditto Greetings, Inc.

University of the Pacific, McGeorge

School of Law

Quinn Emanuel, LLP

Golden Gate University School of Law

In-House Counsel at Grail

Virginia Ochi Director of Digital

MarketingSan Jose State

University

Marketer at Plastic Surgery Studios

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Practice Areas Represented

6%

26%

19%10%

16%

23%

Bankruptcy Law

Family Law

Immigration LawBusiness

Criminal

Personal Injury

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Example Clients

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Ethical Considerations• We understand the regulatory hurdles you face when

marketing your services to the public.

• One400 is knowledgeable of the model rules of professional conduct. We would never put your practice in jeopardy.

• Our name comes from Rule 1-400 of the California Rules of Professional Responsibility which governs advertising and solicitation.

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How We HelpPPC (Pay Per Click)

Social Media Strategyand Content Generation

Paid Social Media Campaigns

Blog Strategy and Content Generation

SEO (Search Engine Optimization)

Email Marketing Strategy and Management

Product Development

Design

Website Development and Design

Public Relations

Business Development

Legal Industry Consulting

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Pay Per Click

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Social Media

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Blog Strategy and Content Generation

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Search Engine Optimization (SEO)

PROBLEM Our client was not listed on the first page of Google for keywords relevant to his practice.

SOLUTION After our market research, we identified several keywords and worked to get him ranked in the top position by generating relevant blogs, listing him on local directories, guest blogging and other tried and true SEO tactics.

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Email Marketing

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Product DevelopmentWe specialize in identifying legal services that can be

commoditized and sold at volume online.

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Design

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Website Redesign

ORIGINAL IMPROVED

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Website Optimization

Every website change we make is data driven. This allows us to convert site visitors into qualified leads and allows you to close more clients.

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Public Relations

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One of our clients is listed as a patent resource tool.

Business Development

Some deals we have brokered:

Corpnet and Freshbooks

Corpnet and Wells Fargo

Docket Alarm and Global IP Conference

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Legal Industry Consulting

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When a legal services client hired McKinsey & Company for help in developing a legal services product and execution strategy, McKinsey in turn reached out to

One400 to further refine their recommended strategy.

Dashboard

One400x is a dashboard that enables law firms to measure and track their ROI (return on investment) on their marketing spend !Integrates with Google Adwords, Facebook, Twitter, Google Analytics, Quickbooks and more

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What to Expect from ONE400One400 is more than an outsourced agency that provides you with strategy, standard reporting and regular communications.

!We are a team of dedicated legal innovation thought leaders that care for your business as our own. We are creative, tireless and passionate about propelling you towards your end goal. We always over deliver and seek to delight our clients with innovative marketing solutions that provide a good return on your investment.

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Questions?info@one-400.com

(877) 675-5767

@one_400