omni transit

friendly transit experience for the elderly

Yu-Wen (Mark) Liang

3D-IX Studio

2013.12.12

3D-IX Studio // Yu-Wen (Mark) Liang 12/12/13 2

For elderly people, public transportation is their main

way of traveling in the city. But there are still lots of

frustrations…waiting for bus is frustrating, trying to

understand the map is frustrating, not knowing which

bus can take me home is frustrating.

3D-IX Studio // Yu-Wen (Mark) Liang 12/12/13 3

What if there’s an easy way to get

transit information you need

while you are on the streets?

W H AT I F

3D-IX Studio // Yu-Wen (Mark) Liang 12/12/13 4

R E S E A R C H

“I never understand the map, I use audio

guide to help me.”L I N D A

“Getting around the city is like gambling

to us. I have to memorize all the directions.”S H I N

“I take MUNI a lot, but sometimes I got off

at the wrong stop…”E I L E E N

3D-IX Studio // Yu-Wen (Mark) Liang 12/12/13 5

I N S I G H T S

Elderly people desire a friendly transit experience that provides

them customized information and simplifies the complex steps

of finding directions.

Instead of overwhelming the elderly people, the system should

sprinkle encouragement for them to feel more comfortable using

the public transportation.

3D-IX Studio // Yu-Wen (Mark) Liang 12/12/13 6

How might we provide a friendly transit

experience for the elderly?

G O A L

3D-IX Studio // Yu-Wen (Mark) Liang 12/12/13 7

D E S I G N P R I N C I P L E S

intuitiveCan quickly learn

how it works

Implement the elements

they already used to

intimateKeep as a personal

belonging

Introduce personal

assistance for the needs

informativeUpdate to useful

information

Provide important

information around them

3D-IX Studio // Yu-Wen (Mark) Liang 12/12/13 8

friendly transit system for the elderly

3D-IX Studio // Yu-Wen (Mark) Liang 12/12/13 9

C O N C E P T

Omni Card

Omni Stop

3D-IX Studio // Yu-Wen (Mark) Liang 12/12/13 10

C O N C E P T

3D-IX Studio // Yu-Wen (Mark) Liang 12/12/13 11

D E TA I L S

Display shows your

list of places

Push button to

switch places

intuitive intimate informative

3D-IX Studio // Yu-Wen (Mark) Liang 12/12/13 12

D E TA I L S

Interactive map

display

RFID communicate

with your card

intuitive intimate informative

3D-IX Studio // Yu-Wen (Mark) Liang 12/12/13 13

D E TA I L S

intuitive intimate informative

Vibration and

display reminder

LEDs light up as

proof of payment

3D-IX Studio // Yu-Wen (Mark) Liang 12/12/13 14

E C O S Y S T E M

3D-IX Studio // Yu-Wen (Mark) Liang 12/12/13 15

W H Y O M N I ?

Omni stands for all places and all knowing.

3D-IX Studio // Yu-Wen (Mark) Liang 12/12/13 Appendix

Technology Details

Omni card + Omni Stop

3D-IX Studio // Yu-Wen (Mark) Liang 12/12/13 17

C A R DOmni Card

• 14-segement display

• Push button

• LED light

• Bluetooth

• RFID

3D-IX Studio // Yu-Wen (Mark) Liang 12/12/13 18

D I A G R A M

LED display

Battery

BluetoothModule

Main circuit board

VibrationMotor

PushButton

LEDs

RFID

3D-IX Studio // Yu-Wen (Mark) Liang 12/12/13 19

C O N C E P TOmni Stop

3D-IX Studio // Yu-Wen (Mark) Liang 12/12/13 20

S T O POmni Stop

Color-coded

waiting time

Touch screen

display

Omni Card

Reader

3D-IX Studio // Yu-Wen (Mark) Liang 12/12/13 21

S T O POmni Stop

Color-coded stops help

distinguish bus direction.

Bus lines

MUNI Bus routes

3D-IX Studio // Yu-Wen (Mark) Liang 12/12/13 Appendix

• Color-coded stops help

distinguish bus direction.

• Large texts showing the

bus lines and ETA,

• Color-coded waiting time.

• Touch screen display.

Omni Bus Stop

3D-IX Studio // Yu-Wen (Mark) Liang 12/12/13 Appendix

Screen Positioning

http://www.tiresias.org/research/reports/national_smart_card_project.htm