oliver wright, netsuite - cloud and the digital transformation of adtech companies
Post on 07-Jan-2017
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Cut through the jargon of a digital transformation strategyThe role of Cloud technology in a successful strategy
Business reasons behind embracing digital technologyReasons AdTech companies are moving to the CloudWhere Cloud technology can fit into your back office
AGENDA
More than just changing analogue processes to digitalHow a company interacts with employees, partners and customers
Technology is centralHow businesses take advantage of digital technologies
WHAT DO WE MEAN BY DIGITAL TRANSFORMATION?
WHAT’S DRIVING ADTECH COMPANIES TO THE CLOUD
BUSINESS CHANGERapidly Evolving Models
Omni-Channel DistributionComplex Order Management
From Ad to CPC & CPMMulti-Brand Opportunity
SYSTEMS IMPLICATIONFlexibility and SpeedSingle Customer View
Integ. Sales/Billing/CollectionComplex Billing & Rev. Rec.
Multi-Everything: Currency, Company, Language
Global multi-companyInsertion Order ManagementCPM, CPC ManagementMedia Integration
Billing SchedulesMulti-property managementRevenue Recognition
NETSUITE FOR ADTECH
Customer Management
Campaign Management
Invoicing & Revenue
WHERE DOES A CLOUD APPLICATION LIKE NETSUITE FIT IN?
ROLES
Sales Executive
Account Management
Controller
INSER
TION
OR
DER
TO C
ASH
CAMPAIGN MANAGEMENT – INSERTION ORDER TO CASH
PROCESS
Customer Create Proposal Search Items Create Insertion Order
Send Live Monitor Fulfilment Generate Reports Optimise
Fulfill Delivery Invoice Review A/R Cash Receipt
supported by NetSuite
Ad Tech company
supported by NetSuite
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